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Not Your Mother's

Style starts with Not Your Mother’s. Hip, cool and ultra-creative hair styling products with professional quality ingredients and technologies for a truly unique style. 

Bright colours, unique packaging, light fresh scents and great formulas delivering fun products that give the teen/young adult consumer another reason to smile.

Not Your Mother's collections:

Ultra Creative Hairstyling: Professional quality ingredients and technology for a truly unique style. Dare to experiment with new styles at the most affordable prices. 

Not Your Mothers Naturals: Made with 98% naturally derived ingredients and formulated without sulphates, gluten, parabens, dyes and phthalates so you can be worry-free and wild at heart.



Not Your Mother's Beach Babe Texturizing Conditioner 237ml

Not Your Mother's Beach Babe Texturizing Conditioner 237ml

Brand: Not Your Mother's

Product Code: 701137

$19.55 $23.00
Tousled, Windswept Waves with That Extra Something
We know you want sexy, windswept hair but you're still craving that extra something? Then use Not Your Mother's Beach Babe Conditioner as the perfect base to create moisturised, nourished waves with ease. This salon formula, infused with sea kelp and coconut oil, will nourish and soften your hair and leave you feeling (and smelling!) like you just got to the shore.
Features:
  • Detangles
  • Hydrates
  • Creates wavy volume
  • Sulfate free
  • For all hair types
  • 237ml.
How To Use:
  • Massage a liberal amount throughout hair.
  • Leave on for 2-3 minutes. Rinse well. Can be used daily.
  • For best results use in conjunction with Not Your Mother's Beach Babe Shampoo and Beach Babe Texturizing Sea Salt Spray.
Not Your Mother's Beach Babe Texturizing Hair Cream 120ml

Not Your Mother's Beach Babe Texturizing Hair Cream 120ml

Brand: Not Your Mother's

Product Code: 701132

$16.15 $19.00
Not Your Mother's: Extra Tousled Beach Babe Waves
Not Your Mother's Beach Babe Texturizing Cream gives you extra tousled waves with a matte finish. A true Venice Beach surfer look! The sexy, piecy twists you expect after a day in the wind and waves. Use alone or with Beach Babe Texturising Sea Salt Spray for a fierce look.
Features:
  • Infused with sea kelp extract
  • Tousled waves with a matte finish
  • Fragrance: coconut
  • 120ml
How To Use:
  • Apply to damp hair (fresh from the shower or as step 2 with Beach Babe Spray)
  • Squeeze a small amount and work an even layer over palms.
  • Scrunch and tousle hair with hands and fingers. Add more as needed to achieve desired style.
  • Allow to air dry or use a diffuser for extra oomph.
Not Your Mother's Beach Babe Texturizing Sea Salt Spray 236ml

Not Your Mother's Beach Babe Texturizing Sea Salt Spray 236ml

Brand: Not Your Mother's

Product Code: 701113

$19.55 $23.00
Create beach day hair minus the sunburn
Not Your Mother's Beach Babe Texturizing Sea Salt Spray has everyone fooled into thinking you just left the beach. Beach Babe adds tousled waves and a light matte finish to any hair type. Infused with a natural dead sea salt and sea kelp this salon formula has you and your hair on the boardwalk all year long.
Features:
  • Adds sexy, tousled waves and a light matte finish to any hair type
  • Infused with natural Dead Sea salt & sea kelp
  • Use on clean, damp or dry hair
  • Air dry naturally, use a diffuser or lightly blow-dry
How To Use:
  • Mist generously onto clean damp hair or dry hair.
  • Comb through evenly and style with fingers or a brush to create random texture, waves and body.
  • Air dry naturally, use a diffuser or lightly blow dry.
Not Your Mother's Beach Babe Texturizing Shampoo 237ml

Not Your Mother's Beach Babe Texturizing Shampoo 237ml

Brand: Not Your Mother's

Product Code: 701136

$19.55 $23.00
Tousled, Windswept Waves with That Extra Something
We know you want sexy, windswept hair but you're still craving that extra something? Then use Not Your Mother's Beach Babe Shampoo as the perfect base to create tousled waves with ease. This salon formula, infused with sea kelp and coconut oil, will cleanse your hair without harsh sulfates and leave you feeling (and smelling!) like you just got to the shore.
Features:
  • The perfect base to create those tousled waves with ease
  • Infused with sea kelp and coconut oil, and will cleanse your hair without harsh sulfates
  • Can be used daily for best results
  • For all hair types
  • 237ml.
How To Use:
  • Massage a liberal amount through wet hair and scalp.
  • Rinse well. Can be used daily.
  • For best results follow with Not Your Mothers Beach Babe Conditioner and Texturizing Sea Salt Spray.
Not Your Mother's Beat The Heat Thermal Styling Shield Spray 177ml

Not Your Mother's Beat The Heat Thermal Styling Shield Spray 177ml

Brand: Not Your Mother's

Product Code: 701116

$19.55 $23.00
Protecting your hair during thermal styling
Stop! Wait! Put down the hair straightener or curling iron and protect your hair first.

Not Your Mother's Beat The Heat Thermal Styling Shield Spray conditions and protects hair from scorching heat before you pick up your hair dryer, straightening iron or curling tong. Beat The Heat blocks daily UV rays and leaves your hair with a salon finish. Infused with natural sunflower and vitamin A + E this salon formula will keep you cool...well at least your hair!
Features:
  • Use on dry hair before using your flat or curling iron
  • Guards hair against moisture loss and provides light hold for a quick finish
  • Infused with sunflower and vitamins A & E
  • Spray again after styling to maintain and hold
How To Use:
  • Section hair and spray liberally.
  • Use on damp hair when you blow-dry and on dry hair before using your hair straightener or curling iron.
  • Protect. Strengthen. Style.
Not Your Mother's Blonde Moment Seal & Protect Leave-In Conditioner 177ml

Not Your Mother's Blonde Moment Seal & Protect Leave-In Conditioner 177ml

Brand: Not Your Mother's

Product Code: 701160

$22.10 $26.00
Third Step In The Blonde Moment Regime
The third step in the Blonde Moment regimen, this Seal & Protect Leave-in Conditioner helps maintain your desired blonde locks weeks after colour/highlighting.

Formulated with a pastel violet pigment to continue combating brassy undertones and detangle unmanageable hair in and out of the shower. Leaves hair silky smooth with optimum shine so you can keep calm and stay blonde!
How To Use:
  • Apply to clean, towel-dried hair.
  • Spray product from roots to tips and comb through.
  • Blow-dry and style as usual.
Not Your Mother's Blonde Moment Treatment Conditioner 237ml

Not Your Mother's Blonde Moment Treatment Conditioner 237ml

Brand: Not Your Mother's

Product Code: 701159

$22.10 $26.00
Helps Neutralise Brassy Unwanted Warm Tones
Not Your Mothers Blonde Moment Treatment Conditioner is the next step in the Blonde Moment regimen infused with a pastel violet pigment it helps to neutralise brassy and wanted warm tones. With violet rice, it helps to hydrate hair while helping to maintain blonde and silver tones.

Best used in conjunction with the Blonde Moment Treatment Shampoo.
Features:
  • Neutralizes and prevents brassiness
  • Enhances shine
  • Hydrates and revitalizes
  • Soothes dry and damaged hair
  • Not Tested on Animals. Paraben-free. Sulphate-free.
Not Your Mother's Blonde Moment Treatment Shampoo 1pc Sachet

Not Your Mother's Blonde Moment Treatment Shampoo 1pc Sachet

Brand: Not Your Mother's

Product Code: 701161

$5.95 $7.00
Be Sassy Not Brassy
Treat golden, blonde or lightened hair by protecting vibrant colour. Not Your Mothers Blonde Moment Treatment Shampoo gently cleanses and helps to increase blonde hairs glorious shine. Infused with dark violet pigment to reduce brassiness and prevent colour changing, and violet rice for a revitalising and soothing action on dry or damaged hair. Designed for use once or twice a week to revitalise blonde tones.
Features:
  • Infused with violet pigment to prevent brassiness and colour changing
  • Violet rice soothes dry or damaged hair
  • For natural or colour treated blonde hair
  • Sulphate and paraben free
  • Safe for use on all hair types
  • Not tested on animals
  • Made in the USA
  • Size: 30ml
How To Use:
  • Designed for use only once or twice a week to maintain vibrant blonde colour.
  • Use in place of your usual shampoo. Squeeze the usual amount into your hands and work into wet hair.
  • Rinse thoroughly.
Not Your Mother's Blonde Moment Treatment Shampoo 237ml

Not Your Mother's Blonde Moment Treatment Shampoo 237ml

Brand: Not Your Mother's

Product Code: 701129

$22.10 $26.00
Blonde Hair thats Sassy, not Brassy!
Give glowing blonde hair a moment with Not Your Mothers Blonde Moment Treatment Shampoo to treat blonde hair with tender, loving care! Gently cleansing, Not Your Mothers Blonde Moment Treatment Shampoo will help to increase shine and decrease brassiness and colour changes, no matter your shade of blonde!

Infused with vibrant dark violet pigment to protect golden, blonde and lightened hair from brassiness and discolouration. Violet rice soothes dry or damaged hair, for blonde hair thats radiant and shiny!
Features:
  • Infused with violet pigment to prevent brassiness and colour changing
  • Violet rice soothes dry or damaged hair
  • For natural or colour treated blonde hair
  • Sulphate and paraben free
  • Safe for use on all hair types
  • Not tested on animals
  • Made in the USA
  • Size: 237ml
How To Use:
  • Designed for use only once or twice a week to maintain vibrant blonde colour.
  • Use in place of your usual shampoo.
  • Squeeze the usual amount into your hands and work into wet hair.
  • Rinse thoroughly.
Not Your Mother's Clean Freak Refreshing Dry Shampoo 198g

Not Your Mother's Clean Freak Refreshing Dry Shampoo 198g

Brand: Not Your Mother's

Product Code: 701112

$19.55 $23.00
Too busy keeping up with that social life to wash your hair?
So don't waste precious time in the bathroom, just use Not Your Mother's Clean Freak Refreshing Dry Shampoo. Get that perfect hair (and the perfect guy!) before all the other girls. Expect more room on your social calendar because this salon dry shampoo will have you and your hair ready for a night out on the town. Refreshes hair instantly without water.
Features:
  • Spray generously on roots and throughout hair
  • Let product sit for 30-60 seconds
  • Brush throughout to diffuse powder and watch it absorb any excess oils
  • Style as desired and enjoy your newly freshened hair
How To Use:
  • Spray generously on roots and throughout hair.
  • Brush through to diffuse powder and watch it absorb any excess oils.
  • Style as desired and enjoy your newly freshened hair.
Not Your Mother's Girl Powder Volumizing Hair Powder 6g

Not Your Mother's Girl Powder Volumizing Hair Powder 6g

Brand: Not Your Mother's

Product Code: 701118

$19.55 $23.00
Flat limp hair.
Stand up against flat, limp hair everywhere! Fight back with Not Your Mother's Girl Powder. This powerful powder is the fastest way to maximise volume and add texture directly to dry hair. Say buh-bye to your ho-hum hair because this salon formula will have you and your hair large and in charge.
How To Use:
  • Shake a small amount of powder onto dry hair and roots.
  • Lift and fluff through with hands for instant volume.
  • Use as needed and if you're falling flat, just re-fluff.
Not Your Mother's Kinky Moves Curl Defining Hair Cream 120ml

Not Your Mother's Kinky Moves Curl Defining Hair Cream 120ml

Brand: Not Your Mother's

Product Code: 701115

$19.55 $23.00
Don't let sad waves and curls get you all in a knot
Not Your Mother's Kinky Moves Curl Defining Hair Cream helps encourage natural curls by giving them that extra oomph they so desperately need. Kinky Moves eliminates frizz and flyaways to show your true locks. Infused with natural grape sees and jasmine this salon formula will add that extra bounce to your step and your hair.
How To Use:
  • Wash and towel dry hair. Apply to hair and saturate locks.
  • Distribute evenly from root to tip.
  • Scrunch curls and style as desired, then blow-dry upside down using a diffuser or air dry to reveal smooth, long lasting curls.
Not Your Mother's Knotty To Nice Conditioning Detangler 177ml

Not Your Mother's Knotty To Nice Conditioning Detangler 177ml

Brand: Not Your Mother's

Product Code: 701120

$19.55 $23.00
All tied up in knots?
Grab Not Your Mother's Knotty To Nice Conditioning Detangler, and all your twists and tangles will be restored to tasteful tresses. This professional, deeply conditioning formula moisturises and nourishes hair, leaving your hair smooth and manageable. No more painful brushing! Infused with Brazilian Keratin for nice and neat hair.
Features:
  • Conditioning
  • Detangling
  • Infused with Brazilian Keratin
How To Use:
  • Spray liberally onto hair.
  • Comb through, starting from the ends working you way up to the roots.
  • Can be used on wet or dry hair.
Not Your Mother's Miss Freeze Freezing Hairspray 226g

Not Your Mother's Miss Freeze Freezing Hairspray 226g

Brand: Not Your Mother's

Product Code: 701119

$19.55 $23.00
You're a mover and a shaker... but don't want your hair to be!
Don't be such a softy. Not Your Mother's Miss Freeze Freezing Hairspray keeps your hair locked in place all day long, no matter what your style is. Infused with kiwifruit and watermelon, this professional formula will keep your hair frozen in time.
Features:
  • Extra strong holding hairspray
  • Humidity proof
  • Infused with kiwifruit and watermelon
How To Use:
  • Shake the can (not too hard) spray over hair after styling for a long lasting hold.
  • For extra strength spray a second time.
Not Your Mother's Naturals Curl Defining Combing Cream 236ml

Not Your Mother's Naturals Curl Defining Combing Cream 236ml

Brand: Not Your Mother's

Product Code: 701165

$21.25 $25.00
Enhance Your Curls Naturally and Affordably
Restore beautiful bounce and enhance your curls with 98% naturally derived ingredients*! Cruelty-free and made in the USA, Not Your Mothers Curl Defining Combing Cream contains a luxurious blend of Tahitian Gardenia Flower and Mango Butter to aid in detangling, ensure intense softness and create frizz-free curl retention. Free from Sulphates, Silicones, Parabens, Phthalates, Gluten and Dyes, so you know your hair will be the best it can be. Oh, and theres a gorgeous fragrance too! Great for all curly hair types.

*Not Your Mothers Naturals ingredients are considered naturally derived if they are unchanged from their natural state or have undergone processing (which may include the use of non-natural ingredients or processing agents) yet retain majority of their molecular structure from their original plant or mineral source. The remaining synthetic ingredients constitute 2% of the formula to help ensure its efficacy and shelf life.
Features:
  • 98% naturally derived ingredients
  • Free from Sulphates, Silicones, Parabens, Phthalates, Gluten, and Dyes
  • Contains Tahitian Gardenia Flower and Mango Butter
  • Ensures curls remain intensely soft and frizz-free, as well as detangled
  • Styling cream for all curly hair types, with or without heat styling
  • Amazing fragrance
  • Colourful, recyclable packaging
  • Cruelty-free and made in USA
  • 236mL pump bottle
How To Use:
  • Work into damp hair and comb through with a wide tooth comb or fingers. Reshape curls and allow to air dry or heat style as desired. Suitable for daily use.
Not Your Mother's Naturals Curl Defining Conditioner 473ml

Not Your Mother's Naturals Curl Defining Conditioner 473ml

Brand: Not Your Mother's

Product Code: 701164

$21.25 $25.00
Enhance Your Curls Naturally and Affordably
Restore beautiful bounce and enhance your curls with 98% naturally derived ingredients*! Cruelty-free and made in the USA, Not Your Mothers Curl Defining Conditioner contains a luxurious blend of Tahitian Gardenia Flower and Mango Butter to moisturise your curls without weighing them down, readying them for vivacious style. Free from Sulphates, Silicones, Parabens, Phthalates, Gluten and Dyes, so you know your hair will be the best it can be. Oh, and theres a gorgeous fragrance too! Great for all curly hair types.

*Not Your Mothers Naturals ingredients are considered naturally derived if they are unchanged from their natural state or have undergone processing (which may include the use of non-natural ingredients or processing agents) yet retain majority of their molecular structure from their original plant or mineral source. The remaining synthetic ingredients constitute 2% of the formula to help ensure its efficacy and shelf life .
Features:
  • 98% naturally derived ingredients
  • Free from Sulphates, Silicones, Parabens, Phthalates, Gluten, and Dyes
  • Contains Tahitian Gardenia Flower and Mango Butter
  • Moisturises hair without weighing it down
  • For all curly hair types
  • Amazing fragrance
  • Colourful, recyclable packaging
  • Cruelty-free and made in USA
  • 473ml pump bottle
How To Use:
  • After shampooing with Not Your Mothers Naturals Curl Defining Shampoo, work generously into hair and massage through to ends. Rinse thoroughly.
  • Suitable for daily use.
Not Your Mother's Naturals Curl Defining Shampoo 473ml

Not Your Mother's Naturals Curl Defining Shampoo 473ml

Brand: Not Your Mother's

Product Code: 701163

$21.25 $25.00
Enhance Your Curls Naturally and Affordably
Restore beautiful bounce and enhance your curls with 98% naturally derived ingredients*! Cruelty-free and made in the USA, Not Your Mothers Curl Defining Shampoo contains a luxurious blend of Tahitian Gardenia Flower and Mango Butter to renew hairs own curl without weighing it down. Free from Sulphates, Silicones, Parabens, Phthalates, Gluten and Dyes, so you know your hair will be the best it can be. Oh, and theres a gorgeous fragrance too! Great for all curly hair types.

*Not Your Mothers Naturals ingredients are considered naturally derived if they are unchanged from their natural state or have undergone processing (which may include the use of non-natural ingredients or processing agents) yet retain majority of their molecular structure from their original plant or mineral source. The remaining synthetic ingredients constitute 2% of the formula to help ensure its efficacy and shelf life
Features:
  • 98% naturally derived ingredients
  • Free from Sulphates, Silicones, Parabens, Phthalates, Gluten and Dyes
  • Contains Tahitian Gardenia Flower and Mango Butter
  • Cleanses hair without weighing down curls
  • For all curly hair types
  • Amazing fragrance
  • Recyclable packaging
  • Cruelty-free and made in USA
  • 473ml pump bottle
How To Use:
  • Lather and work into wet hair. Rinse thoroughly.
  • Suitable for daily use.
  • Follow with Not Your Mothers Naturals Curl Defining Conditioner.
Not Your Mother's Naturals Nutrient Rich Butter Masque 283g

Not Your Mother's Naturals Nutrient Rich Butter Masque 283g

Brand: Not Your Mother's

Product Code: 701182

$21.25 $25.00
Deep Conditioning... Naturally and Affordabl
Restore essential nutrients and deeply condition with 98% naturally derived ingredients*! Cruelty-free and made in the USA, Not Your Mothers Natural Nutrient Rich Butter Masque contains a luxurious blend of Matcha Green Tea and Wild Apple Blossom to restore deeply condition and help restore damaged locks. Free from Sulphates, Silicones, Parabens, Phthalates, Gluten and Dyes, so you know your hair will be the best it can be. Oh, and theres an amazing sweet fragrance too! For all hair types.

*Not Your Mothers Naturals ingredients are considered naturally derived if they are unchanged from their natural state or have undergone processing (which may include the use of non-natural ingredients or processing agents) yet retain majority of their molecular structure from their original plant or mineral source. The remaining synthetic ingredients constitute 2% of the formula to help ensure its efficacy and shelf life .
Features:
  • 98% naturally derived ingredients
  • Free from Sulphates, Silicones, Parabens, Phthalates, Gluten, and Dyes
  • Contains Matcha Green Tea and Wild Apple Blossom
  • Enriches hair and scalp with antioxidants and nutrients
  • Deeply conditions and helps restore damaged strands
  • Sweet fragrance
  • Colourful, recyclable packaging
  • Cruelty-free and made in USA
  • 283 grams
How To Use:
  • Work into clean wet hair and massage through to ends.
  • Leave on hair 2-5 minutes. Rinse thoroughly.
  • Use once or twice a week.
Not Your Mother's Naturals Nutrient Rich Conditioner 473ml

Not Your Mother's Naturals Nutrient Rich Conditioner 473ml

Brand: Not Your Mother's

Product Code: 701181

$21.25 $25.00
Detox and Enrich Hair Naturally and Affordably
Restore essential nutrients and moisture with 98% naturally derived ingredients*! Cruelty-free and made in the USA, Not Your Mothers Natural Nutrient Rich Conditioner contains a luxurious blend of Matcha Green Tea and Wild Apple Blossom to restore light moisture, antioxidants and nutrients to hair. Free from Sulphates, Silicones, Parabens, Phthalates, Gluten and Dyes, so you know your hair will be the best it can be. Oh, and theres an amazing sweet fragrance too! For all hair types.

*Not Your Mothers Naturals ingredients are considered naturally derived if they are unchanged from their natural state or have undergone processing (which may include the use of non-natural ingredients or processing agents) yet retain majority of their molecular structure from their original plant or mineral source. The remaining synthetic ingredients constitute 2% of the formula to help ensure its efficacy and shelf life .
Features:
  • 98% naturally derived ingredients
  • Free from Sulphates, Silicones, Parabens, Phthalates, Gluten, and Dyes
  • Contains Matcha Green Tea and Wild Apple Blossom
  • Infuses essential antioxidants and nutrients
  • Restores light hydration
  • Sweet fragrance
  • Colourful, recyclable packaging
  • Cruelty-free and made in USA
  • 473ml pump bottle
How To Use:
  • After shampooing with Not Your Mothers Naturals Nutrient Rich Shampoo, work generously into hair and massage through to the ends. Rinse thoroughly.
Not Your Mother's Naturals Nutrient Rich Shampoo 473ml

Not Your Mother's Naturals Nutrient Rich Shampoo 473ml

Brand: Not Your Mother's

Product Code: 701180

$21.25 $25.00
Detox and Purify Hair Naturally and Affordably
Remove product build-up gently with 98% naturally derived ingredients*! Cruelty-free and made in the USA,Not Your Mothers Natural Nutrient Rich Shampoo contains a luxurious blend of Matcha Green Tea and Wild Apple Blossom to gently detox and purify, preparing hair for fresh, healthy looking style. Free from Sulphates, Silicones, Parabens, Phthalates, Gluten and Dyes, so you know your hair will be the best it can be. Oh, and theres an amazing sweet fragrance too! For all hair types.

*Not Your Mothers Naturals ingredients are considered naturally derived if they are unchanged from their natural state or have undergone processing (which may include the use of non-natural ingredients or processing agents) yet retain majority of their molecular structure from their original plant or mineral source. The remaining synthetic ingredients constitute 2% of the formula to help ensure its efficacy and shelf life .
Features:
  • 98% naturally derived ingredients
  • Free from Sulphates, Silicones, Parabens, Phthalates, Gluten, and Dyes
  • Contains Matcha Green Tea and Wild Apple Blossom
  • Detoxes and purifies hair and scalp
  • Removes product build-up
  • Sweet fragrance
  • Colourful, recyclable packaging
  • Cruelty-free and made in USA
  • 473ml pump bottle
How To Use:
  • Lather and work into wet hair. Rinse thoroughly. Suitable for daily use. Follow up with Not Your Mothers Naturals Nutrient Rich Conditioner.
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