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Theorie

Paraben-free, Phthalate-free, PEG-free. Safe for colour and Keratin treated hair.

Whether your hair is normal, severely damaged or somewhere in between, Theorie's professional line of shampoos, conditioners, treatments and finishers boast the technology and ingredients to better reform, nourish, energise and revitalise.

Theorie collections:

Argan Oil: For severely damaged hair. With Moroccan argan oil, delivering richly hydrated hair with maximum shine.

Marula & Argan Oil: For dry, damaged or over-processed hair. Nutrient-rich argan, moringa, grape-seed oils with antioxidant vitamin E, fatty acids, frankincense oil & keratin protein.

Helichrysum Nourishing: For dry, brittle or overprocessed hair. Hydrate, strengthen & renew your hair.

Purple Sage: For brightening blonde and silver hair. Eliminate brassy tones.

Marula Oil: For all hair types. Hair is enveloped in glossy moisture, the damage is repaired & frizz is transformed into luminous silk.

Charcoal Bamboo: For all hair types. Absorb impurities while richly nourishing & releasing essential minerals into your hair.


Theorie Charcoal Bamboo Detoxifying Hair Treatment Mask 193g

Theorie Charcoal Bamboo Detoxifying Hair Treatment Mask 193g

Brand: Theorie

Product Code: 905883

$39.00
Detoxify Hair with Powerful Charcoal
Purify and restore with Theorie Charcoal Bamboo Detoxifying Hair Mask, containing a dual botanical blend of Charcoal and Bamboo Extract. Granulated Charcoal banishes impurities while releasing vital minerals. Bamboo Extract gently nourishes and restores beautiful shine. Keratin restores strength and vitality to damaged hair. Hair is left feeling cleaner, lighter and revitalised. Refresh and restore all hair types including coloured and keratin treated hair. Formulated without parabens and sulphates.
Features:
  • Granulated Charcoal absorbs impurities of hair
  • Essence of Bamboo Extract nourishes and restores shine
  • Keratin restores strength and vitality to damaged hair
  • Ideal for all hair types
  • Safe for coloured and keratin treated hair
  • Sulphate and Paraben free
  • Not tested on animals
  • Size: 193g
How To Use:
  • After shampooing, leave in for three minutes then rinse. For best results, use with the Theorie Charcoal Bamboo Detoxifying Shampoo and Conditioner.
Theorie Charcoal Bamboo Detoxifying Conditioner 400ml

Theorie Charcoal Bamboo Detoxifying Conditioner 400ml

Brand: Theorie

Product Code: 905881

$39.00
Detoxify Hair with Powerful Charcoal
Purify and restore with Theorie Charcoal Bamboo Detoxifying Conditioner, containing a dual botanical blend of Charcoal and Bamboo Extract. Granulated Charcoal banishes impurities while releasing vital minerals. Bamboo Extract gently nourishes and restores beautiful shine. Keratin restores strength and vitality to damaged hair. Hair is left feeling cleaner, lighter and revitalised. Refresh and restore all hair types including coloured and keratin treated hair. Formulated without parabens and sulphates.
Features:
  • Granulated Charcoal absorbs impurities of hair
  • Essence of Bamboo Extract nourishes and restores shine
  • Keratin restores strength and vitality to damaged hair
  • Ideal for all hair types
  • Safe for coloured and keratin treated hair
  • Sulphate and Paraben free
  • Not tested on animals
  • Size: 400ml
How To Use:
  • Apply liberally from mid shaft to ends. Leave in to condition hair then rinse. For best results, use with Theorie Charcoal Bamboo Detoxifying Shampoo and Theorie Charcoal Bamboo Detoxifying Hair Mask.
Theorie Argan Oil Ultimate Reform Shampoo 800ml

Theorie Argan Oil Ultimate Reform Shampoo 800ml

Brand: Theorie

Product Code: 905802

$48.60 $54.00
For Severely Damaged, Unresponsive Hair.
Argan Oil Ultimate Reform Shampoo harnesses the true power of Argan oil, providing moisture and smoothness to distressed, lacklustre hair while delicately removing impurities.

Enhanced with frankincense and grapeseed oils, this exclusive blend works to reform and help restrain further decline while maximising shine. After the first use, hair is resilient and luminous.
Features:
  • For severely damaged, unresponsive hair.
  • Nourishes and revives dull, damaged hair including split ends, frizz and dryness
  • Free of parabens
  • Safe for colour and keratin treated hair
  • Scent: Green Tea, Rhubarb, Jasmine and bergamot blend to become an extremely refreshing and relaxing fragrance.
Benefits:
  • This vitamin-enriched cleanser provides intense moisture and rejuvenation while working aggressively to reconstruct disrepair and restrain further decline as it gently removes dirt and other impurities.
How To Use:
  • Apply generously and rinse thoroughly. Use daily and follow with Argan Oil Resform Conditioner.
Theorie Argan Oil Ultimate Reform Conditioner 800ml

Theorie Argan Oil Ultimate Reform Conditioner 800ml

Brand: Theorie

Product Code: 905803

$48.60 $54.00
For Severely Damaged, Unresponsive Hair.
Packed with nutrients, this enriching conditioner uses Theorie's advanced oxygen-infused technology to harness the true power of Argan Oil. Provides moisture that instantly penetrates deep down into the hair shaft, creating radiant shine and softness while strengthening your follicles. Embodied with an exclusive blend of natural Vitamin E, Omega 6, polyunsaturated fatty acids and silk proteins found within Argan Oil.
Features:
  • For severely damaged, unresponsive hair.
  • Nourishes and revives dull, damaged hair including split ends, frizz and dryness
  • Free of parabens
  • Safe for colour and keratin treated hair
  • Scent: Green Tea, Rhubarb, Jasmine and bergamot blend to become an extremely refreshing and relaxing fragrance.
Benefits:
  • Sage essential oil provides cleansing properties, as well as protects hair from harmful UV rays that cause oxidative stress (aka free radicals).
  • Nutrient-rich argan, marula, and grape-seed oils penetrate the hair shaft soothing and rejuvenating hair, strand by strand.
  • Keratin protein increases hydration, brightness, and softness of hair fibers, improving the state of both virgin and over-bleached hair.
  • Theories Amino Complex is made up of amino acids that help rebuild and strengthen hair by supplying nutrients and oxygen to hair follicles.
  • Protects color and keratin-treated hair
How To Use:
  • After shampooing with Argan Oil Restoring Shampoo, apply generously, leave in for 3 minutes, then rinse thoroughly.
  • Use for co-washing when skipping shampoo.
Theorie Argan Oil Gift Set

Theorie Argan Oil Gift Set

Brand: Theorie

Product Code: 299294

$65.00
Argan Oil Nourishing Trio With Free Shampoo!
Packed with nutrients, this vitamin-enriched collection uses Theorie's advanced oxygen-infused technology to harness the true power of Argan Oil. Provides deep-down moisture and a lustrous shine. Theorie's exclusive blend is rich in natural Vitamin E, Omega 6, polyunsaturated fatty acids and silk proteins, all functioning together to create better hair by removing damaging impurities and protecting your tresses.

Free of parabens.
Safe for colour and keratin treated hair.
Set Includes:
  • Theorie Argan Oil Shampoo 400ml
  • Theorie Argan Oil Conditioner 400ml
  • Theorie Argan Oil Hair Serum 60ml
Theorie Amber Rose Hydrating Travel Pack

Theorie Amber Rose Hydrating Travel Pack

Brand: Theorie

Product Code: 905877

$10.80 $12.00
Refresh and Recharge
Hydrate and refresh hair with Theorie Amber Rose Hydrating Travel Pack. This irresistibly scented shampoo and conditioner are boosted by naturally antiseptic rose flower extract, vitamin-rich sage essential oil, strengthening keratin protein and moisturising hyaluronic acid. A bloom-forward duo powered by Theories proprietary amino complex, designed to replenish essential proteins and nutrients to strengthen and protect hair. Great for refreshing normal to dry hair, especially over-processed hair.
Features:
  • For normal to dry, particularly over-processed hair
  • Protects colour and keratin treated hair
  • Rose flower extract refreshes strands, while hyaluronic acid draws in moisture
  • Keratin increases hydration, brightness and softness of hair fibres
  • Vitamin-rich sage essential oil cleanses and protects hair
  • Nourishing amino complex rebuilds and strengthens
  • Travel-sized
How To Use:
  • For shampoo, apply generously and rinse thoroughly. For conditioner, apply generously, leave in for 3 minutes and then rinse thoroughly.
Set Includes:
  • 1 x 90ml Shampoo
  • 1 x 90ml Conditioner
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