Brighten blonde and silver hair with Theorie Purple Sage Brightening Travel Pack. The on-the-go, travel-sized pack which supports radiance and eliminates brassy tones for brighter, more vibrant highlights, blonde and grey hair. The violet-toned shampoo and conditioner are infused with encircling sage extract, strengthening butterfly pea flower extract, stimulating ginkgo biloba leaf extract and ultra-moisturising grapeseed oil for long-lasting, beautiful results.

Theorie Purple Sage Brightening Shampoo is professionally formulated to brighten and restore beautiful tones to blonde and silver hair. The exclusive formulation is infused with keratin to seal pores and reverse damage. Grapeseed oil and helichrysum extract revitalise hair texture, smooth away frizz and restore bounce and resilience. Blonde and silver hair is stronger, smoother and full of dazzling radiance.

Theorie Purple Sage Brightening Conditioner is professionally formulated to brighten and restore beautiful tones to blonde and silver hair. The exclusive formulation is infused with keratin to seal pores and reverse damage. Grapeseed oil and helichrysum extract revitalise hair texture, smooth away frizz and restore bounce and resilience. Blonde and silver hair is stronger, smoother and full of dazzling radiance.

A favorite of Malibu celebrities and bombshell blonde beauties alike, this 100% vegan beach blonde maintenance system breathes new life into natural, bleached and highlighted tresses to reveal haute hues and shimmering shine, creating OMG hair thats sure to turn heads. Includes FREE Wellness Treatments.

Keratin Complex Blondeshell Conditioner is a silky formula which conditions as it improves softness and shine, leaving hair more manageable. Blonde and grey tones stay bright and radiant. Keratin amino acids help strengthen and revive dry, dull hair. Triple protein blend helps make hair stronger and more resilient to heat styling and daily aggressors.

Giddy for golden hues? Plop some Keracolor Toning Drops Gold to intensify your colour cred. Pop these pigments into your favourite product to satisfy your gold cravings. Drop in a-little to increase the lustre, drop in a-lot to break the bank. Keracolor Toning Drops turn any shampoo, conditioner or cream-based styling product into a toner to instantly add warmth to blonde and white hair. Also add to any Keracolor Color + Clenditioner to create endless custom cocktails!

Fanola Wonder No Orange Shampoo 350ml gently cleanses and neutralises unwanted orange tones resulting in light neutral shades. Ideal for light brown hair, but can also be used in platinum bleached hair for an icy look.
The evolution of the No Orange range maintains the same neutralizing strength while offering extra care for softer, shinier hair.

No Yellow Shampoo sets the standard for fast and effective toning shampoos. A cult favourite, this professional-strength shampoo quickly and easily removes yellow or brassy tones from bleached and lightened hair. Ideal for maintaining your perfect blonde in between salon visits.

Suitable for use with highlighted, bleached and lightened hair, unwanted yellow tones are neutralised. Bleached and blonde hair will be given added brightness and left with a cool, ashy tone. Enriched with Hydrolyzed Silk, to help leave hair looking and feeling soft, smooth and touchable.

Easily customisable for your ideal level of toning, to avoid blue and purple tones in hair first-time users should only leave Fanola No Yellow Shampoo on for 1 minute as this formula is highly effective.

For best results, the Fanola No Yellow range should be used in conjunction with products from the Nourishing range. Bleached and lightened hair requires extra care and nourishment.

Those with dark blonde hair may prefer to use the No Orange range, in order to neutralise orange and copper tones.

Fanolas No Yellow Mask is made to pair with the No Yellow Shampoo.

While the shampoo was perfected to tone yellow and brass reflections in blonde hair with its rich and concentrated violet formula, the mask is created as an after-care regimen to restore health and vitality to the hair.

The mask is suitable for bleached, blonde, streaked or grey hair as it is formulated with special violet pigment that gives a fleeting silver result.

The acid pH of the mask seals the cuticle and creates a protective violet film on the hair that rejects yellow reflections. Enriched with extracts of Pressed Grape and Silk Proteins, the mask is highly conditioning to make hair nourished, hydrated and soft.

For bleached, blonde and highlighted hair. Formulated with the same violet pigment of the award winning No Yellow Shampoo, it neutralizes undesired yellow reflections, leaving hair soft, shiny and silky. The moussse texture does not weigh hair down and is ideal for fine hair.

12 reasons to love your blonde, grey and highlighted hair. 12Reasons Purple Shampoo rids hair of unwanted yellow and brass tones, while boosting essential hydration and nourishment.
The transformational ability of 12Reasons: Cleanse, detangle, colour protection, rich nourishment, anti-frizz, eliminate product build-up, deeply moisturise, add brilliant shine, smooth, nurture dry and damaged hair, improve manageability and wont weigh hair down.

12 reasons to love your blonde, grey and highlighted hair. 12Reasons Purple Conditioner rids hair of unwanted yellow and brass tones, while boosting essential hydration and detangling. The transformational ability of 12Reasons: Cleanse, detangle, colour protection, rich nourishment, anti-frizz, eliminate product build-up, deeply moisturise, add brilliant shine, smooth, nurture dry and damaged hair, improve manageability and wont weigh hair down.

Theorie Purple Sage Brightening hair care range is professionally formulated to brighten and restore beautiful tones to blonde and silver hair. The exclusive formulation is infused with keratin to seal cuticles and reverse damage. Grapeseed oil and helichrysum extract revitalise hair texture, smooth away frizz and restore bounce and resilience. Blonde and silver hair is stronger, smoother and full of dazzling radiance. Free of parabens and Propylene Glycol.

Theorie Purple Sage Brightening Conditioner is professionally formulated to brighten and restore beautiful tones to blonde and silver hair. The exclusive formulation contains Keratin to seal pores and reverse damage. Grapeseed Oil and Helichrysum Extract revitalise hair texture, smooth away frizz and restore bounce and resilience. Blonde and silver hair is stronger, smoother and full of dazzling radiance.

Theorie Purple Sage Brightening Shampoo is professionally formulated to brighten and restore beautiful tones to blonde and silver hair. The exclusive formulation contains Keratin to seal pores and reverse damage. Grapeseed Oil and Helichrysum extract revitalise hair texture, smooth away frizz and restore bounce and resilience. Blonde and silver hair is stronger, smoother and full of dazzling radiance.

Tone is everything. Experience rejuvenated, vibrant color and super-soft, detangled hair without residue. Formulated with naturally derived pigments, from the Violet Flower complex, specifically for blonde, gray and white hair, this luxe masque is all you need to tone on your own. Thanks to its deep purple color, it corrects uninvited, dull, yellow hues and prevents fading, oxidation and brassiness, while imparting shine.

Vegan, Cruelty + Gluten Free, Paraben + Sulfate Free (SLS or SLES), Petrolatum + Mineral Oil Free.

Fragrance: SERIOUS GAZE - A bright oriental composition. Juniper Berries, Blood Orange, Rhubarb, Leather Accord, Violet, Dark Woods.

Head for the bright lights with SUNSET BLVD. Mild enough for daily use, this shampoo makes blondes extra bright and grays fantastically silver all without the brassy tones.

Fragrance: SERIOUS GAZE - A bright oriental composition. Juniper Berries, Blood Orange, Rhubarb, Leather Accord, Violet, Dark Woods.

Vegan, Cruelty + Gluten Free, Paraben + Sulfate Free (SLS or SLES), Petrolatum + Mineral Oil Free.

SUNSET BLVD Conditioner is the second step in the brightest, softest, most non-brassy hair you can have.

Fragrance: SERIOUS GAZE - A bright oriental composition. Juniper Berries, Blood Orange, Rhubarb, Leather Accord, Violet, Dark Woods.

Vegan, Cruelty + Gluten Free, Paraben + Sulfate Free (SLS or SLES), Petrolatum + Mineral Oil Free.

Take your hair to rehab with Malibu C. Dial down discolouration and keep your blonde hues true. Malibu C Mini Malibu Rehab Malibu Blondes Treatment is a set of 2 sachets, Malibu Blondes Hair Treatment and Miracle Repair Reconstructor. This set is specifically designed to gently draw out damaging mineral impurities and effectively eliminate unwanted brassy and yellow tones. Malibu C is always cruelty-free, vegan and made in the USA. Hair treatments formulated without sulphates, surfactants, gluten and paraben.

Total vegan celebrity must-have dramatically intensifies color brilliance for natural, bleached and highlighted blondes. Takes blondes from ashy and brassy to bold and beautiful. Unleash your inner blonde goddess!

Keratin Complex Blondeshell Debrass Shampoo is a gentle hair wash which features a special fade-fighting chamomile complex to neutralise brassy tones and keep colour true. A reparative blend of vitamins, amino acids and hydrolysed keratin protein increases hair strength and resilience. Silk amino acids help strengthen hair from within to prevent breakage and split ends. Chamomile extract brightens and supports long-lasting colour.

Eliminate brassy tones and rebuild resilience. Keratin Complex Blondeshell Debrass Hair Masque is a purple hydrating masque which eliminates brassy tones while enhancing all shades and types of hair, including dry, damaged and keratin-treated. Keratin Complexs signature keratin rebuilds essential proteins within the hair for improved elasticity. The purple formulation neutralises brassiness for instant renewal. An exclusive blend of antioxidants, oils and extracts strengthens and repairs weak and fragile hair. Shea butter nourishes and helps retain moisture within hair.

Icy blondes got you hot? Plop some Keracolor Toning Drops Violet to intensify your colour cred. Pop these pigments into your favourite product to enhance or tone your hair. Drop in a-little to tone the brass down, drop in a-lot to brighten your base. Keracolor Toning Drops turn any shampoo, conditioner or cream-based styling product into a toner to instantly brighten blonde and silver hair. Also add to any Keracolor Color + Clenditioner to create endless custom cocktails!

The sun, pollution, technical treatments and styling tools can compromise the shine of blonde hair and its tones, that, with time, can turn yellowish.

Wonder No Yellow Shampoo neutralises unwanted yellow tones and performs an immediate toning action for neutral and cool highlights. Its enriched formula gives extra softness and shine.

After applying, blonde rediscovers its splendour and hair looks healthier and vital.Thanks to the Extra Violet Pigment, No Yellow Shampoo eliminates yellow tones and leaves blonde, bleached or grey hair shiny and luminous.

Fanolas Wonder No Yellow Extra Care Mask is made to pair with the Wonder No Yellow Extra Care Shampoo. It amplifies and prolongs the effectiveness of the anti-yellow shampoo and seals the cuticle of the hair for a more lasting effect.
Its special cream formulation enriched with Extra Violet Pigment helps maintain a cool and even tone, making it last longer.

Cream treatment that seals the cuticle of the hair with an effective filming action. The formula, enriched with a special Heat Block thermo-active complex, protects the hair from the excessive heat produced by hairdryers, straighteners and hot styling tools, leaving it soft, silky and glossy and preventing split ends.

No Yellow Shampoo sets the standard for fast and effective toning shampoos. A cult favourite, this professional-strength shampoo quickly and easily removes yellow or brassy tones from bleached and lightened hair. Ideal for maintaining your perfect blonde in-between salon visits.

Suitable for use with highlighted, bleached and lightened hair, unwanted yellow tones are neutralised. Bleached and blonde hair will be given added brightness and left with a cool, ashy tone. Enriched with Hydrolyzed Silk, to help leave hair looking and feeling soft, smooth and touchable.

Easily customisable for your ideal level of toning, to avoid blue and purple tones in hair first-time users should only leave Fanola No Yellow Shampoo on for 1 minute as this formula is highly effective.

For best results, the Fanola No Yellow range should be used in conjunction with products from the Nourishing range. Bleached and lightened hair requires extra care and nourishment.

Those with dark blonde hair may prefer to use the No Orange range, in order to neutralise orange and copper tones.