Brighten blonde and silver hair with Theorie Purple Sage Brightening Travel Pack. The on-the-go, travel-sized pack which supports radiance and eliminates brassy tones for brighter, more vibrant highlights, blonde and grey hair. The violet-toned shampoo and conditioner are infused with encircling sage extract, strengthening butterfly pea flower extract, stimulating ginkgo biloba leaf extract and ultra-moisturising grapeseed oil for long-lasting, beautiful results.

Theorie Purple Sage Brightening Shampoo is professionally formulated to brighten and restore beautiful tones to blonde and silver hair. The exclusive formulation is infused with keratin to seal pores and reverse damage. Grapeseed oil and helichrysum extract revitalise hair texture, smooth away frizz and restore bounce and resilience. Blonde and silver hair is stronger, smoother and full of dazzling radiance.

Theorie Purple Sage Brightening Conditioner is professionally formulated to brighten and restore beautiful tones to blonde and silver hair. The exclusive formulation is infused with keratin to seal pores and reverse damage. Grapeseed oil and helichrysum extract revitalise hair texture, smooth away frizz and restore bounce and resilience. Blonde and silver hair is stronger, smoother and full of dazzling radiance.

A favorite of Malibu celebrities and bombshell blonde beauties alike, this 100% vegan beach blonde maintenance system breathes new life into natural, bleached and highlighted tresses to reveal haute hues and shimmering shine, creating OMG hair thats sure to turn heads. Includes FREE Wellness Treatments.

Keratin Complex Blondeshell Conditioner is a silky formula which conditions as it improves softness and shine, leaving hair more manageable. Blonde and grey tones stay bright and radiant. Keratin amino acids help strengthen and revive dry, dull hair. Triple protein blend helps make hair stronger and more resilient to heat styling and daily aggressors.

Fanola Wonder No Orange Shampoo 350ml gently cleanses and neutralises unwanted orange tones resulting in light neutral shades. Ideal for light brown hair, but can also be used in platinum bleached hair for an icy look.
The evolution of the No Orange range maintains the same neutralizing strength while offering extra care for softer, shinier hair.

No Yellow Shampoo sets the standard for fast and effective toning shampoos. A cult favourite, this professional-strength shampoo quickly and easily removes yellow or brassy tones from bleached and lightened hair. Ideal for maintaining your perfect blonde in between salon visits.

Suitable for use with highlighted, bleached and lightened hair, unwanted yellow tones are neutralised. Bleached and blonde hair will be given added brightness and left with a cool, ashy tone. Enriched with Hydrolyzed Silk, to help leave hair looking and feeling soft, smooth and touchable.

Easily customisable for your ideal level of toning, to avoid blue and purple tones in hair first-time users should only leave Fanola No Yellow Shampoo on for 1 minute as this formula is highly effective.

For best results, the Fanola No Yellow range should be used in conjunction with products from the Nourishing range. Bleached and lightened hair requires extra care and nourishment.

Those with dark blonde hair may prefer to use the No Orange range, in order to neutralise orange and copper tones.

Fanolas No Yellow Mask is made to pair with the No Yellow Shampoo.

While the shampoo was perfected to tone yellow and brass reflections in blonde hair with its rich and concentrated violet formula, the mask is created as an after-care regimen to restore health and vitality to the hair.

The mask is suitable for bleached, blonde, streaked or grey hair as it is formulated with special violet pigment that gives a fleeting silver result.

The acid pH of the mask seals the cuticle and creates a protective violet film on the hair that rejects yellow reflections. Enriched with extracts of Pressed Grape and Silk Proteins, the mask is highly conditioning to make hair nourished, hydrated and soft.

For bleached, blonde and highlighted hair. Formulated with the same violet pigment of the award winning No Yellow Shampoo, it neutralizes undesired yellow reflections, leaving hair soft, shiny and silky. The mousse texture does not weigh hair down and is ideal for fine hair.

A high-performance shampoo for all hair types and textures, free from quaternary amines. epres Healthy Hair Shampoo leaves hair noticeably cleaner, lighter and shinier than traditional formulas. Infused with patented Biodiffusion bond repair technology to protect against damage as you wash. Dual-action hybrid formula gently cleanses and deeply clarifies. Free from quaternary amines large, sticky molecules which coat each strand and end up in our water supply. Instead, this a liquid formula which produces less lather. Scented with naturally derived vanillin.

A high-performance conditioner for all hair types and textures, free from quaternary amines. epres Healthy Hair Conditioner instantly smooths and detangles, leaving each strand shimmering with high shine. Boosts hairs moisture without sticky build-up. Infused with patented Biodiffusion bond repair technology to protect against damage as you condition. Free from quaternary amines large, sticky molecules which coat each strand and end up in our water supply. Dual-action hybrid formula can be rinsed out or left in. Highly concentrated, less creamy conditioner which emulsifies with water. Scented with naturally derived vanillin.

This is the bond repair revolution in your own home. epres Bond Repair Treatment Kit is powered by cutting-edge chemistry to deliver deep, lasting hair repair in one simple step. This spray-on treatment actively rebonds hairs internal structure without disturbing its ideal pH balance. Hair is softer and stronger with dramatically reduced breakage and frizz. Unique liquid molecule technology diffuses incredible repair through each strand for hours after application. Easy to use: forget multiple steps and products, this one-step solution works in only 10 minutes. Easy on the environment: highly concentrated, waterless formula consists of just four 100% vegan, biodegradable ingredients. Use as a stand-alone treatment or to maintain results from epres Professional Bond Repair in-salon service.

Acid-free, cruelty-free and 100% vegan.

12 reasons to love your blonde, grey and highlighted hair. 12Reasons Purple Shampoo rids hair of unwanted yellow and brass tones, while boosting essential hydration and nourishment.
The transformational ability of 12Reasons: Cleanse, detangle, colour protection, rich nourishment, anti-frizz, eliminate product build-up, deeply moisturise, add brilliant shine, smooth, nurture dry and damaged hair, improve manageability and wont weigh hair down.

12 reasons to love your blonde, grey and highlighted hair. 12Reasons Purple Conditioner rids hair of unwanted yellow and brass tones, while boosting essential hydration and detangling. The transformational ability of 12Reasons: Cleanse, detangle, colour protection, rich nourishment, anti-frizz, eliminate product build-up, deeply moisturise, add brilliant shine, smooth, nurture dry and damaged hair, improve manageability and wont weigh hair down.

Theorie Purple Sage Brightening Conditioner is professionally formulated to brighten and restore beautiful tones to blonde and silver hair. The exclusive formulation contains Keratin to seal pores and reverse damage. Grapeseed Oil and Helichrysum Extract revitalise hair texture, smooth away frizz and restore bounce and resilience. Blonde and silver hair is stronger, smoother and full of dazzling radiance.

Theorie Purple Sage Brightening Shampoo is professionally formulated to brighten and restore beautiful tones to blonde and silver hair. The exclusive formulation contains Keratin to seal pores and reverse damage. Grapeseed Oil and Helichrysum extract revitalise hair texture, smooth away frizz and restore bounce and resilience. Blonde and silver hair is stronger, smoother and full of dazzling radiance.

This deeply nourishing and luxurious treatment enhances the color and tone of your curls between salon visits.

Ouidad Curl Tone Anti-Brass Conditioning Mask is a deeply nourishing and luxurious treatment that works to strengthen curls and neutralize brassy tones between salon visits. This silicone-free mask is perfect for blondes, brunettes with highlights, or gray colors to neutralize any unwanted yellow tones. Formulated to deep condition curls to help repair damage caused by hair color with nourishing ingredients like coconut and avocado oils, shea butter, and vitamin E. Violet and orchid extracts enhance all highlights and lifted tones, while rice water also helps to strengthen strands

Witness a deep conditioning miracle with Malibu C Miracle Repair Blonde Enhancer Hair Treatment. This 100% vegan hair treatment feeds nutrient-starved blonde strands. Gluten-free plant proteins deliver a mega-dose of moisture. Immediately repairs damaged hair and rebuilds inner structure. Instantly detangles, leaving blonde hair shinier, softer and full of body and bounce. Nourishes and protects each strand. Ultra-pigmented formula enhances blonde hues and reduces unwanted brassiness and discolouration.

Since 1985, Malibu C has been a pioneer of wellness solutions in the beauty industry, using nature-inspired, patented technologies to address scalp, skin, and hair concerns. Known for its use of the most potent form of crystallized ascorbic acid (vitamin C), the brand is committed to providing science-based, results-driven products. Made in the USA, Malibu C offers 100% vegan, cruelty-free, and plant-based formulations, free from gluten, parabens, sulphates, and preservatives.

Witness a deep conditioning miracle with Malibu C Miracle Repair Blonde Enhancer Hair Treatment. This 100% vegan hair treatment feeds nutrient-starved blonde strands. Gluten-free plant proteins deliver a mega-dose of moisture. Immediately repairs damaged hair and rebuilds inner structure. Instantly detangles, leaving blonde hair shinier, softer and full of body and bounce. Nourishes and protects each strand. Ultra-pigmented formula enhances blonde hues and reduces unwanted brassiness and discolouration.

Take your hair to rehab with Malibu C. Dial down discolouration and keep your blonde hues true. Malibu C Mini Malibu Rehab Malibu Blondes Treatment is a set of 2 sachets, Malibu Blondes Hair Treatment and Miracle Repair Reconstructor. This set is specifically designed to gently draw out damaging mineral impurities and effectively eliminate unwanted brassy and yellow tones. Malibu C is always cruelty-free, vegan and made in the USA. Hair treatments formulated without sulphates, surfactants, gluten and paraben.

Take your hair to rehab with Malibu C. Dial down discolouration and keep your blonde hues true. Malibu C Mini Malibu Rehab Malibu Blondes Treatment is a set of 2 sachets, Malibu Blondes Hair Treatment and Miracle Repair Reconstructor. This set is specifically designed to gently draw out damaging mineral impurities and effectively eliminate unwanted brassy and yellow tones. Malibu C is always cruelty-free, vegan and made in the USA. Hair treatments formulated without sulphates, surfactants, gluten and paraben.

Brilliant blonde with shimmering shine! The 100% vegan Malibu C Malibu Blondes Enhancing Conditioner transforms natural blonde, bleached blonde and highlighted hair from dull to dazzling. With a mega-dose of hydrating antioxidants which fortify strands for maximum moisture, blonde is left fully loaded with shine and sheer brilliance.

Total vegan celebrity must-have dramatically intensifies color brilliance for natural, bleached and highlighted blondes. Takes blondes from ashy and brassy to bold and beautiful. Unleash your inner blonde goddess!

Keratin Complex Blondeshell Debrass Shampoo is a gentle hair wash which features a special fade-fighting chamomile complex to neutralise brassy tones and keep colour true. A reparative blend of vitamins, amino acids and hydrolysed keratin protein increases hair strength and resilience. Silk amino acids help strengthen hair from within to prevent breakage and split ends. Chamomile extract brightens and supports long-lasting colour.

Eliminate brassy tones and rebuild resilience. Keratin Complex Blondeshell Debrass Hair Masque is a purple hydrating masque which eliminates brassy tones while enhancing all shades and types of hair, including dry, damaged and keratin-treated. Keratin Complexs signature keratin rebuilds essential proteins within the hair for improved elasticity. The purple formulation neutralises brassiness for instant renewal. An exclusive blend of antioxidants, oils and extracts strengthens and repairs weak and fragile hair. Shea butter nourishes and helps retain moisture within hair.

The sun, pollution, technical treatments and styling tools can compromise the shine of blonde hair and its tones, that, with time, can turn yellowish.

Wonder No Yellow Shampoo 350ml neutralises unwanted yellow tones and performs an immediate toning action for neutral and cool highlights. Its enriched formula gives extra softness and shine.

After applying, blonde rediscovers its splendour and hair looks healthier and vital.Thanks to the Extra Violet Pigment, No Yellow Shampoo eliminates yellow tones and leaves blonde, bleached or grey hair shiny and luminous.

The sun, pollution, technical treatments and styling tools can compromise the shine of blonde hair and its tones, that, with time, can turn yellowish.

Wonder No Yellow Shampoo neutralises unwanted yellow tones and performs an immediate toning action for neutral and cool highlights. Its enriched formula gives extra softness and shine.

After applying, blonde rediscovers its splendour and hair looks healthier and vital.Thanks to the Extra Violet Pigment, No Yellow Shampoo eliminates yellow tones and leaves blonde, bleached or grey hair shiny and luminous.