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Theorie

Whether your hair is normal, severely damaged or somewhere in between, Theorie's professional line of shampoos, conditioners, treatments and finishers boast the technology and ingredients to better reform, nourish, energise and revitalise.

Paraben Free, Phthalate Free, PEG Free. Safe for colour and Keratin treated hair.

Theorie collections:

Argan Oil Ultimate Reform: For severely damaged hair. With Moroccan argan oil, delivering richly hydrated hair with maximum shine.

Marula & Argan Oil Smoothing: For dry, damaged or over-processed hair. Nutrient-rich argan, moringa, grape-seed oils with antioxidant vitamin E, fatty acids, frankincense oil and keratin protein.

Helichrysum Nourishing: For dry, brittle or overprocessed hair. Blended with the nurturing essence of helichrysum to hydrate, strengthen and renew your hair.

Purple Sage Brightening: For brightening blonde and silver hair. Eliminate brassy tones for brighter, more vibrant highlights and blonde and silver hair colours.

Marula Oil Transforming: For all hair types. Rich in nutrients and the sumptuous power of marula oil, hair is enveloped in glossy moisture, the damage is repaired and frizz is transformed into luminous silk.

Charcoal Bamboo Detoxifying: For all hair types. Binchō-Tan Charcoal and Bamboo Extract absorb impurities while richly nourishing and releasing essential minerals into your hair.


Theorie Altitude Volumizing Hair Spray 180ml

Theorie Altitude Volumizing Hair Spray 180ml

Brand: Theorie

Product Code: 905833

$33.15 $39.00
No-Fuss Volume for Limp, Flat Hair
Get no-fuss volume with this weightless mist that thickens and lifts. Theorie Altitude Volumizing Spray is enhanced with silk amino acids to plump hair to perfection and keratin to fight humidity. Buoyant blow-dries or curvaceous curls which stay feathery light and luscious all day. Luxurious lift hair for all hair types, especially flat and thin

Features:
  • Luxurious lift for all hair types
  • Delicate mist takes hair to new heights without stickiness or flaking
  • Reduces frizz, adds pliable hold and prevents styles from collapsing
  • Enhanced with silk amino acids, gingko biloba leaf extract and keratin
  • Colour safe formula: safe for colour and keratin treated hair
  • Size: 180ml
How To Use:
  • Apply evenly to damp hair, focusing near roots for added lift. Spray. Lift. Volumise.
Theorie Argan Oil Finishing Hair Spray Extra Hold 350ml

Theorie Argan Oil Finishing Hair Spray Extra Hold 350ml

Brand: Theorie

Product Code: 905826

$25.50 $30.00
Argan Oil Infused Hairspray for Extra Firm, All-Day Hold
Shield your style with a professional finish that imparts moisture and brilliance while providing a weightless all-day hold. Enhanced with Argan oil containing antioxidants and vitamins, this hairspray from Theorie offers advanced protection from humidity and other environmental stressors. Use to achieve looks with must-have hold or to create high-volume styles. 230g
Features:
  • A weightless finishing spray that hydrates and moisturises
  • Helps protect hair from damaging UV rays
  • Safe for normal, colour-treated and keratin-treated hair
  • No sodium lauryl sulfate or laureth sulfate
  • No mineral oil, paraffin oil or petroleum products
How To Use:
  • Hold 20-30cm from hair and spray. To create maximum volume, use in quick bursts while blow-drying. To build volume, spray between layers at base. For final hold, spray evenly over style.
Theorie Argan Oil Finishing Hair Spray Medium Hold 350ml

Theorie Argan Oil Finishing Hair Spray Medium Hold 350ml

Brand: Theorie

Product Code: 905825

$25.50 $30.00
Argan Oil Infused Hairspray for Flexible All-Day Hold
Infuse your style with Theorie Argan Oil Infused Finishing Hairspray. An innovative formula that infuses hair with moisture while offering a flexible all-day hold, leaving hair feeling weightless and manageable. Advanced humidity protection makes this finishing spray ideal for high-volume styles and colour-treated hair that need a strong foundation for a firm, moveable salon perfect finish. 230g
Features:
  • A weightless finishing spray that hydrates and moisturises
  • Helps protect hair from damaging UV rays
  • Safe for normal, colour-treated and keratin-treated hair
  • No sodium lauryl sulfate or laureth sulfate
  • No mineral oil, paraffin oil or petroleum products
How To Use:
  • Hold 20-30cm from hair and spray. To create maximum volume, use in quick bursts while blow-drying. To build volume, spray between layers at base. For final hold, spray evenly over style.
Theorie Argan Oil Ultimate Reform Conditioner 400ml

Theorie Argan Oil Ultimate Reform Conditioner 400ml

Brand: Theorie

Product Code: 905801

$29.75 $35.00
For Severely Damaged, Unresponsive Hair.
Argan Oil Ultimate Reform Conditioner harnesses the true power of Argan oil, providing conditioning, detangling and hydration while maximising shine.

Ideally suited for severely damaged, unresponsive hair, this breakthrough formula, enhanced with frankincense and grapeseed oils reconstructs disrepair and helps restrain further decline.
Features:
  • For severely damaged, unresponsive hair.
  • Nourishes and revives dull, damaged hair including split ends, frizz and dryness
  • Free of parabens
  • Scent: Green Tea, Rhubarb, Jasmine and bergamot blend to become an extremely refreshing and relaxing fragrance.
Benefits:
  • Sage essential oil provides cleansing properties, as well as protects hair from harmful UV rays that cause oxidative stress (aka free radicals).
  • Nutrient-rich argan, marula, and grape-seed oils penetrate the hair shaft soothing and rejuvenating hair, strand by strand.
  • Keratin protein increases hydration, brightness, and softness of hair fibers, improving the state of both virgin and over-bleached hair.
  • Theories Amino Complex is made up of amino acids that help rebuild and strengthen hair by supplying nutrients and oxygen to hair follicles.
How To Use:
  • After shampooing with Argan Oil Restoring Shampoo, apply generously, leave in for 3 minutes, then rinse thoroughly.
  • Use for co-washing when skipping shampoo.
Theorie Argan Oil Ultimate Reform Gift Pack

Theorie Argan Oil Ultimate Reform Gift Pack

Brand: Theorie

Product Code: 299294

$63.75 $75.00
Argan Oil Nourishing Trio
Packed with nutrients, this vitamin-enriched collection uses Theorie's advanced oxygen-infused technology to harness the true power of Argan Oil. Provides deep-down moisture and a lustrous shine. Theorie's exclusive blend is rich in natural Vitamin E, Omega 6, polyunsaturated fatty acids and silk proteins, all functioning together to create better hair by removing damaging impurities and protecting your tresses.

Free of parabens.
Safe for colour and keratin treated hair.
Set Includes:
  • Theorie Argan Oil Ultimate Reform Shampoo 400ml
  • Theorie Argan Oil Ulitmate Reform Conditioner 400ml
  • Theorie Argan Oil Ultimate Reform Hair Serum 100ml
Theorie Argan Oil Ultimate Reform Hair and Body Travel Pack

Theorie Argan Oil Ultimate Reform Hair and Body Travel Pack

Brand: Theorie

Product Code: 905808

$39.95 $47.00
Theorie Argan Oil is Ready to Travel
The Theorie Argan Oil Reform 5 Piece Hair and Body Travel Pack harnesses the true power of Argan oil, providing intense moisture and rejuvenation to severely dry, damaged hair. Hair is left rehabilitated, resilient and luminous. An excellent travel pack, gift pack or introductory set to the world of Theorie. Better hair. Fact. 5pc
Set Includes:
  • Theorie Argan Oil Ultimate Reform Shampoo 90ml
  • Theorie Argan Oil Ultimate Reform Conditioner 90ml
  • Theorie Argan Oil Ultra Luxe Body Cleanser 90ml
  • Theorie Argan Oil Ultimate Reform Hair Serum 10ml
  • Theorie Argan Oil Ultimate Reform Hair Mask 30ml
  • Theorie Travel case
Theorie Argan Oil Ultimate Reform Hair Serum 100ml

Theorie Argan Oil Ultimate Reform Hair Serum 100ml

Brand: Theorie

Product Code: 905806

$35.70 $42.00
Restore moisture and smoothness for severely damaged and unresponsive hair
Argan Oil is legendary for its nourishing properties. Rich in natural Vitamin E, Omega 6, polyunsaturated fatty acids and silk proteins, Theorie Argan Oil Reform Hair Serum penetrates deep into hair follicles, softening the cuticle and nourishing dry, damaged hair. Strengthens and fortifies without weighing hair down and acts as a layer of protection from heat-styling and environmental stress.
Features:
  • For severely damaged and unresponsive hair
  • Penetrates deep into hair follicles to restore moisture and impart brilliance to lackluster hair.
  • Apply to soften the cuticle, strengthen brittleness.
  • Protect from heat styling and environmental stress.
  • Free of parabens
  • Safe for colour and keratin treated hair
How To Use:
  • Apply a small drop into your palms and rub hands together and distribute evenly throughout dry hair, starting at the ends. Style as usual. For dry scalp massage into roots.
Theorie Argan Oil Ultimate Reform Hair Serum 10ml

Theorie Argan Oil Ultimate Reform Hair Serum 10ml

Brand: Theorie

Product Code: 905830

$7.65 $9.00
Restore moisture and smoothness for severely damaged and unresponsive hair
Argan Oil is legendary for its nourishing properties. Rich in natural Vitamin E, Omega 6, polyunsaturated fatty acids and silk proteins, Theorie Argan Oil Ultimate Reform Hair Serum penetrates deep into hair follicles, softening the cuticle and nourishing dry, damaged hair. Strengthens and fortifies without weighing hair down and acts as a layer of protection from heat-styling and environmental stress.
Features:
  • For severely damaged and unresponsive hair
  • Penetrates deep into hair follicles to restore moisture and impart brilliance to lackluster hair.
  • Apply to soften the cuticle, strengthen brittleness.
  • Protect from heat styling and environmental stress.
  • Free of parabens
  • Safe for colour and keratin treated hair
How To Use:
  • Apply a small drop into your palms and rub hands together and distribute evenly throughout dry hair, starting at the ends. Style as usual. For dry scalp massage into roots.
Theorie Argan Oil Ultimate Reform Hair Treatment Mask 193g

Theorie Argan Oil Ultimate Reform Hair Treatment Mask 193g

Brand: Theorie

Product Code: 905807

$29.75 $35.00
For Severely Damaged, Unresponsive Hair.
Professionally formulated with a unique complex of oils and extracts, this oxygen-enriched hair treatment mask is an advanced deep conditioning system. Theorie Argan Oil Ultimate Reform Hair Treatment Mask is designed to harness the true power of Argan Oil to restore smoothness and shine. By nourishing the follicle from the inside out, this hair treatment mask ensures less breakage, leaving hair feeling hydrated and vibrant.
Features:
  • For severely damaged, unresponsive hair.
  • Nourishes and revives dull, damaged hair including split ends, frizz and dryness
  • Free of parabens
  • Safe for colour and keratin treated hair
How To Use:
  • After shampooing with Theorie Argan Oil Ultimate Reform Shampoo, apply an adequate amount to wet hair.
  • Leave in for 5 to 10 minutes. Rinse well and style as usual.
  • No heat required.
Theorie Argan Oil Ultimate Reform Hair Treatment Mask 500g

Theorie Argan Oil Ultimate Reform Hair Treatment Mask 500g

Brand: Theorie

Product Code: 905804

$45.90 $54.00
For Severely Damaged, Unresponsive Hair.
Professionally formulated with a unique complex of oils and extracts, this oxygen-enriched hair treatment mask is an advanced deep conditioning system. Theorie Argan Oil Ultimate Reform Hair Treatment Mask is designed to harness the true power of Argan Oil to restore smoothness and shine.

By nourishing the follicle from the inside out, this hair treatment mask ensures less breakage, leaving hair feeling hydrated and vibrant.
Features:
  • For severely damaged, unresponsive hair.
  • Nourishes and revives dull, damaged hair including split ends, frizz and dryness
  • Free of parabens
  • Safe for colour and keratin treated hair
How To Use:
  • After shampooing with Theorie Argan Oil Ultimate Reform Shampoo, apply an adequate amount to wet hair.
  • Leave in for 5 to 10 minutes. Rinse well and style as usual.
  • No heat required.
Theorie Argan Oil Ultimate Reform Hair Treatment Sachet 10ml

Theorie Argan Oil Ultimate Reform Hair Treatment Sachet 10ml

Brand: Theorie

Product Code: 905828

$6.80 $8.00
For Severely Damaged, Unresponsive Hair.
Professionally formulated with a unique complex of oils and extracts, this oxygen-enriched hair mask is an advanced deep conditioning system. Theorie Argan Oil Ultimate Reform Hair Treatment is designed to harness the true power of Argan Oil to restore smoothness and shine. By nourishing the follicle from the inside out, this hair mask ensures less breakage, leaving hair feeling hydrated and vibrant.
Features:
  • For severely damaged, unresponsive hair.
  • Nourishes and revives dull, damaged hair including split ends, frizz and dryness
  • Free of parabens
  • Safe for colour and keratin treated hair
How To Use:
  • After shampooing with Theorie Argan Oil Ultimate Reform Shampoo, apply an adequate amount to wet hair.
  • Leave in for 5 to 10 minutes. Rinse well and style as usual.
  • No heat required.
Theorie Argan Oil Ultimate Reform Shampoo 400ml

Theorie Argan Oil Ultimate Reform Shampoo 400ml

Brand: Theorie

Product Code: 905800

$29.75 $35.00
For Severely Damaged, Unresponsive Hair.
Argan Oil Ultimate Reform Shampoo harnesses the true power of Argan oil, providing moisture and smoothness to distressed, lacklustre hair while delicately removing impurities.

Enhanced with frankincense and grapeseed oils, this exclusive blend works to reform and help restrain further decline while maximising shine. After the first use, hair is resilient and luminous.
Features:
  • For severely damaged, unresponsive hair.
  • Nourishes and revives dull, damaged hair including split ends, frizz and dryness
  • Free of parabens
  • Safe for colour and keratin treated hair
  • Scent:Green Tea, Rhubarb, Jasmine and bergamot blend to become an extremely refreshing and relaxing fragrance.
Benefits:
  • Sage essential oil provides cleansing properties, as well as protects hair from harmful UV rays that cause oxidative stress (aka free radicals).
  • Nutrient-rich argan, marula, and grape-seed oils penetrate the hair shaft soothing and rejuvenating hair, strand by strand.
  • Keratin protein increases hydration, brightness, and softness of hair fibers, improving the state of both virgin and over-bleached hair.
  • Theories Amino Complex is made up of amino acids that help rebuild and strengthen hair by supplying nutrients and oxygen to hair follicles.
How To Use:
  • Apply generously and rinse thoroughly. Use daily and follow with Argan Oil Resform Conditioner.
Theorie Charcoal Bamboo Detoxifying Conditioner 400ml

Theorie Charcoal Bamboo Detoxifying Conditioner 400ml

Brand: Theorie

Product Code: 905881

$29.75 $35.00
Detoxify Hair with Powerful Charcoal
Purify and restore with Theorie Charcoal Bamboo Detoxifying Conditioner, containing a dual botanical blend of Charcoal and Bamboo Extract. Granulated Charcoal banishes impurities while releasing vital minerals. Bamboo Extract gently nourishes and restores beautiful shine. Keratin restores strength and vitality to damaged hair. Hair is left feeling cleaner, lighter and revitalised. Refresh and restore all hair types including coloured and keratin treated hair. Formulated without parabens and sulphates.
Features:
  • Granulated Charcoal absorbs impurities of hair
  • Essence of Bamboo Extract nourishes and restores shine
  • Keratin restores strength and vitality to damaged hair
  • Ideal for all hair types
  • Safe for coloured and keratin treated hair
  • Sulphate and Paraben free
  • Not tested on animals
  • Size: 400ml
How To Use:
  • Apply liberally from mid shaft to ends. Leave in to condition hair then rinse. For best results, use with Theorie Charcoal Bamboo Detoxifying Shampoo and Theorie Charcoal Bamboo Detoxifying Hair Mask.
Theorie Charcoal Bamboo Detoxifying Hair Treatment Mask 193g

Theorie Charcoal Bamboo Detoxifying Hair Treatment Mask 193g

Brand: Theorie

Product Code: 905883

$29.75 $35.00
Detoxify Hair with Powerful Charcoal
Purify and restore with Theorie Charcoal Bamboo Detoxifying Hair Mask, containing a dual botanical blend of Charcoal and Bamboo Extract. Granulated Charcoal banishes impurities while releasing vital minerals. Bamboo Extract gently nourishes and restores beautiful shine. Keratin restores strength and vitality to damaged hair. Hair is left feeling cleaner, lighter and revitalised. Refresh and restore all hair types including coloured and keratin treated hair. Formulated without parabens and sulphates.
Features:
  • Granulated Charcoal absorbs impurities of hair
  • Essence of Bamboo Extract nourishes and restores shine
  • Keratin restores strength and vitality to damaged hair
  • Ideal for all hair types
  • Safe for coloured and keratin treated hair
  • Sulphate and Paraben free
  • Not tested on animals
  • Size: 193g
How To Use:
  • After shampooing, leave in for three minutes then rinse. For best results, use with the Theorie Charcoal Bamboo Detoxifying Shampoo and Conditioner.
Theorie Charcoal Bamboo Detoxifying Shampoo 400ml

Theorie Charcoal Bamboo Detoxifying Shampoo 400ml

Brand: Theorie

Product Code: 905880

$29.75 $35.00
Detoxify Hair with Powerful Charcoal
Purify and restore with Theorie Charcoal Bamboo Detoxifying Shampoo, containing a dual botanical blend of Charcoal and Bamboo Extract. Granulated Charcoal banishes impurities while releasing vital minerals. Bamboo Extract gently nourishes and restores beautiful shine. Keratin restores strength and vitality to damaged hair. Hair is left feeling cleaner, lighter and revitalised. Refresh and restore all hair types including coloured and keratin treated hair. Formulated without parabens and sulphates.
Features:
  • Granulated Charcoal absorbs impurities of hair
  • Essence of Bamboo Extract nourishes and restores shine
  • Keratin restores strength and vitality to damaged hair
  • Ideal for all hair types
  • Safe for coloured and keratin treated hair
  • Sulphate and Paraben free
  • Not tested on animals
  • Size: 400ml
How To Use:
  • Apply liberally to wet hair. Lather. Rinse. For best results, follow with Theorie Charcoal Bamboo Detoxifying Conditioner or Theorie Charcoal Bamboo Detoxifying Hair Mask.
Theorie Heat Shield Thermal Hair Spray 180ml

Theorie Heat Shield Thermal Hair Spray 180ml

Brand: Theorie

Product Code: 905834

$33.15 $39.00
Halt the Damage from Excessive Heat
Get gloss, nourishment and heat protection all in one. This glam spray offers thermal protection from heat styling while calming frizz, sealing in shine and blocking humidity. Enhanced with silk amino acids and gingko biloba leaf extract to preserve moisture, prevent colour fading and strengthen. No unruly ends or breakage in sight with Theorie Heat Shield Thermal Spray!

Features:
  • Thermal protection for all hair types
  • Offsets damage, preserves moisture and helps prevent colour fade
  • Leaves behind a long-lasting lustre
  • Enhanced with silk amino acids, gingko biloba leaf extract and keratin
  • Size: 180ml
How To Use:
  • Apply to damp or dry hair, focusing on ends. Spray. Protect. Style.
Theorie Helichrysum Nourishing Conditioner 400ml

Theorie Helichrysum Nourishing Conditioner 400ml

Brand: Theorie

Product Code: 905811

$29.75 $35.00
Helichrysum Extract Nourishes Dry, Brittle and Over-Processed Hair
The inherent benefits of helichrysum extract work powerfully in this exclusive Theorie Helichrysum Nourishing Conditioner formula that conditions, detangles and hydrates. Ideally suited to nourish dry, brittle tresses suffering from the effects of excessive heat, over-processing or environmental factors, this gentle but effective mixture deeply penetrates the hair shaft to deliver extreme moisture while leaving behind a magnificent shine.
Benefits:
  • Helichrysum extract provides antioxidant benefits, helping to protect hair from UVA and UVB radiation, which degrades the natural proteins that occur in hair, such as keratin.
  • Grape-seed oil is abundant in antioxidant vitamin E, which acts as a deep moisturizer for hair, helping to prevent breakage and increase shine.
  • Plum-seed oil is rich in fatty acids, as well as vitamins A, C and E, which help strengthen and protect strands from heat usage and free radical damage.
  • Ginkgo biloba extract encourages an increase in blood flow, promoting hair health and shine.
  • Keratin protein increases hydration, brightness and softness of hair fibers, improving the state of both virgin and over-bleached hair.
  • Theories Amino Complex is made up of amino acids that help rebuild and strengthen hair by supplying nutrients and oxygen to hair follicles.
  • Protects color and keratin-treated hair
How To Use:
  • Apply liberally from mid-shaft to ends, condition then rinse. For best results, use with Helichrysum Nourishing Shampoo.
Theorie Helichrysum Nourishing Conditioner 800ml

Theorie Helichrysum Nourishing Conditioner 800ml

Brand: Theorie

Product Code: 905813

$45.90 $54.00
Helichrysum Extract Nourishes Dry, Brittle and Over-Processed Hair
The inherent benefits of pure helichrysum extract work powerfully in this exclusive Theorie Helichrysum Nourishing Conditioner formula that conditions, detangles and hydrates. Ideally suited to nourish dry, brittle tresses suffering from the effects of excessive heat, over-processing or environmental factors, this gentle but effective mixture deeply penetrates the hair shaft to deliver extreme moisture while leaving behind a magnificent shine.
Features:
  • Helichrysum extract provides antioxidant benefits, helping to protect hair from UVA and UVB radiation, which degrades the natural proteins that occur in hair, such as keratin.
  • Grape-seed oil is abundant in antioxidant vitamin E, which acts as a deep moisturizer for hair, helping to prevent breakage and increase shine.
  • Plum-seed oil is rich in fatty acids, as well as vitamins A, C and E, which help strengthen and protect strands from heat usage and free radical damage.
  • Ginkgo biloba extract encourages an increase in blood flow, promoting hair health and shine.
  • Keratin protein increases hydration, brightness and softness of hair fibers, improving the state of both virgin and over-bleached hair.
  • Theories Amino Complex is made up of amino acids that help rebuild and strengthen hair by supplying nutrients and oxygen to hair follicles.
  • Safe for normal, colour and keratin treated hair
How To Use:
  • To Use: Apply liberally from mid-shaft to ends, condition then rinse. For best results, use with Helichrysum Nourishing Shampoo.
Theorie Helichrysum Nourishing Hair Serum 100ml

Theorie Helichrysum Nourishing Hair Serum 100ml

Brand: Theorie

Product Code: 905815

$35.70 $42.00
Smoothness and Frizz Control for All Hair Types
Theorie Helichrysum Nourishing Hair Serum penetrates deeply into the hair follicle to restore moisture and impart brilliance to lacklustre hair. Apply to soften hair, strengthen brittleness and protect from heat and environmental stressors. Control for all hair types.
Features:
  • For all hair types, including coloured and chemically treated hair
  • Free from parabens and Propylene Glycol
  • Nourishment from Argan oil, helichrysum extract and keratin
  • Protects hair from heat styling
How To Use:
  • Apply a small drop into your palms and rub hands together and distribute evenly throughout damp or dry hair, starting at the ends. Style as usual. Add a few drops to Theorie Helichrysum Nourishing Conditioner for optimal effects.
Theorie Helichrysum Nourishing Hair Treatment Mask 193g

Theorie Helichrysum Nourishing Hair Treatment Mask 193g

Brand: Theorie

Product Code: 905814

$29.75 $35.00
Helichrysum Extract Nourishes Dry, Brittle and Over-Processed Hair
Theorie's most advanced nourishing and rejuvenation system, Helichrysum Nourishing Hair Mask, enhanced with hyaluronic acid and ginkgo biloba leaf extract, provides a comprehensive solution for dehydrated, fragile tresses. Uniquely designed to nurture hair follicles, this potent emollient deeply penetrates the hair shaft to vigorously restore moisture and remedy adverse effects caused by excessive heat, chemical damage and environmental factors. 193g
Features:
  • Free from parabens and Propylene Glycol
  • Helichrysum and gingko biloba leaf extracts
  • Safe for normal, colour and keratin treated hair
How To Use:
  • Liberally apply to clean, wet and detangled hair. For fine or oily types, apply to body of hair, avoiding roots or scalp.
  • For thick or dry types, apply all over. Leave on hair for 5-10 minutes, and then rinse with cold water.
  • For best results, use with Helichrysum Nourishing Shampoo.
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