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Theorie

Paraben-free, Phthalate-free, PEG-free. Safe for colour and Keratin treated hair.

Whether your hair is normal, severely damaged or somewhere in between, Theorie's professional line of shampoos, conditioners, treatments and finishers boast the technology and ingredients to better reform, nourish, energise and revitalise.

Theorie collections:

Argan Oil: For severely damaged hair. With Moroccan argan oil, delivering richly hydrated hair with maximum shine.

Marula & Argan Oil: For dry, damaged or over-processed hair. Nutrient-rich argan, moringa, grape-seed oils with antioxidant vitamin E, fatty acids, frankincense oil & keratin protein.

Helichrysum Nourishing: For dry, brittle or overprocessed hair. Hydrate, strengthen & renew your hair.

Purple Sage: For brightening blonde and silver hair. Eliminate brassy tones.

Marula Oil: For all hair types. Hair is enveloped in glossy moisture, the damage is repaired & frizz is transformed into luminous silk.

Charcoal Bamboo: For all hair types. Absorb impurities while richly nourishing & releasing essential minerals into your hair.


Theorie Purple Sage Brightening Travel Pack

Theorie Purple Sage Brightening Travel Pack

Brand: Theorie

Product Code: 905837

$10.80 $12.00
Balance and Tone
Brighten blonde and silver hair with Theorie Purple Sage Brightening Travel Pack. The on-the-go, travel-sized pack which supports radiance and eliminates brassy tones for brighter, more vibrant highlights, blonde and grey hair. The violet-toned shampoo and conditioner are infused with encircling sage extract, strengthening butterfly pea flower extract, stimulating ginkgo biloba leaf extract and ultra-moisturising grapeseed oil for long-lasting, beautiful results.
Features:
  • For blonde, silver and highlighted hair
  • For natural or colour-treated hair
  • Violet-toned colour repair formulas neutralise brassy hues
  • Balances and tones with dual-botanical blend of sage and butterfly pea flower extract
  • Contains stimulating gingko biloba leaf extract and moisturising grapeseed oil extract
  • Nourishing amino complex rebuilds and strengthens
  • Travel-sized
How To Use:
  • For shampoo, apply generously and rinse thoroughly. For conditioner, apply generously, leave in for 3 minutes and then rinse thoroughly. Adjust frequency of use based on discolouration.
Set Includes:
  • 1 x 90ml Shampoo
  • 1 x 90ml Conditioner
Theorie Purple Sage Brightening Shampoo 400ml

Theorie Purple Sage Brightening Shampoo 400ml

Brand: Theorie

Product Code: 905831

$32.40 $36.00
Brighten and Restore Beautiful Blonde and Silver Hair
Theorie Purple Sage Brightening Shampoo is professionally formulated to brighten and restore beautiful tones to blonde and silver hair. The exclusive formulation is infused with keratin to seal pores and reverse damage. Grapeseed oil and helichrysum extract revitalise hair texture, smooth away frizz and restore bounce and resilience. Blonde and silver hair is stronger, smoother and full of dazzling radiance.
Features:
  • Neutralises brassy and yellow tones
  • Leaves hair stronger and smoother
  • Key ingredients: Sage extract, helichrysum extract, grapeseed oil and keratin
  • Scent: ripe grapefruit and sweet orange notes merge with floral jasmine, energetic peppermint and grounding musk.
  • Size: 400mL
How To Use:
  • After shampooing with Purple Sage Brightening Shampoo, apply generously, leave in for 3 minutes, and then rinse thoroughly. Use for co-washing when skipping shampoo.
  • For greatest colour, toning and conditioning results, use with Theorie Purple Sage Brightening Conditioner and adjust frequency of use based on discoloration level.
Theorie Purple Sage Brightening Conditioner 400ml

Theorie Purple Sage Brightening Conditioner 400ml

Brand: Theorie

Product Code: 905832

$32.40 $36.00
Brighten and Restore Beautiful Blonde and Silver Hair
Theorie Purple Sage Brightening Conditioner is professionally formulated to brighten and restore beautiful tones to blonde and silver hair. The exclusive formulation is infused with keratin to seal pores and reverse damage. Grapeseed oil and helichrysum extract revitalise hair texture, smooth away frizz and restore bounce and resilience. Blonde and silver hair is stronger, smoother and full of dazzling radiance.
Features:
  • Neutralises brassy and yellow tones
  • Leaves hair stronger and smoother
  • Key ingredients: Sage extract, helichrysum extract, grapeseed oil and keratin
  • Scent: ripe grapefruit and sweet orange notes merge with floral jasmine, energetic peppermint and grounding musk.
  • Size: 400mL
How To Use:
  • After shampooing with Purple Sage Brightening Shampoo, apply generously, leave in for 3 minutes, and then rinse thoroughly. Use for co-washing when skipping shampoo.
  • For the greatest colour toning and conditioning results use with Theorie Purple Sage Brightening Shampoo and adjust frequency of use based on discolouration level.
Theorie Marula Oil Transforming Shampoo 400ml

Theorie Marula Oil Transforming Shampoo 400ml

Brand: Theorie

Product Code: 905840

$35.10 $39.00
Restore radiance with the power of marula
Theorie Marula Oil Transforming Shampoo delicately cleanses impurities, excess oil and product build-up while rehabilitating hair with the reparative power of marula oil. Free of sulfates yet rich in nutrients, damage is healed and frizz is sealed with moisture to transform frizz into soft, smooth silk thats full of luminous life and style.
Benefits:
  • Sage essential oil provides cleansing properties, as well as protects hair from harmful UV rays that cause oxidative stress (aka free radicals).
  • Nutrient-rich Marula, Argan, and grape-seed oils penetrate the hair shaft soothing and rejuvenating hair, strand by strand.
  • Keratin protein increases hydration, brightness, and softness of hair fibers, improving the state of both virgin and over-bleached hair.
  • Theories Amino Complex is made up of amino acids that help rebuild and strengthen hair by supplying nutrients and oxygen to hair follicles.
  • Protects color and keratin-treated hair
  • Scent: fruity and floral melange of roses, pink carnation, awaking bergamot followed by rich notes of cedarwood and sandalwood.
How To Use:
  • Apply generously and rinse thoroughly.
  • Use daily and follow with Marula Oil Hydrating Conditioner.
Theorie Marula Oil Transforming Conditioner 800ml

Theorie Marula Oil Transforming Conditioner 800ml

Brand: Theorie

Product Code: 905845

$54.00 $60.00
Transform Dry, Frizzy Hair Into Luminous Silk
Discover gloriously gorgeous, radiantly smooth hair with Theorie Marula Oil Transforming Conditioner. Impart extraordinary shine to dry, brittle strands creating smooth, silky hair while beautifying with the power of marula oil and sage, a plant rich in vitamins and antioxidants. Frizz is enveloped in glossy moisture to transform dry, frizzy hair into soft, smooth silk full of style.

Features:
  • Imparts extraordinary shine and smoothness
  • Sulphate-free
  • Contains argan oil,sage and marula oil,rich in antioxidants and vitamins
  • Nourishment for dry, frizzy and brittle hair
  • Leaves hair smooth, soft and silky
  • Safe for colour and keratin treated hair
  • Scent: fruity and floral melange of roses, pink carnation, awaking bergamot followed by rich notes of cedarwood and sandalwood.
Benefits:
  • Sage essential oil provides cleansing properties, as well as protects hair from harmful UV rays that cause oxidative stress (aka free radicals).
  • Nutrient-rich Marula, Argan, and grape-seed oils penetrate the hair shaft soothing and rejuvenating hair, strand by strand.
  • Keratin protein increases hydration, brightness, and softness of hair fibers, improving the state of both virgin and over-bleached hair.
  • Theories Amino Complex is made up of amino acids that help rebuild and strengthen hair by supplying nutrients and oxygen to hair follicles.
How To Use:
  • After shampooing with Marula Oil Smoothing Shampoo, apply generously, leave in for 3 minutes, then rinse thoroughly. Use for co-washing when skipping shampoo.
Theorie Marula Oil Transforming Conditioner 400ml

Theorie Marula Oil Transforming Conditioner 400ml

Brand: Theorie

Product Code: 905841

$35.10 $39.00
Transform Dry, Frizzy Hair Into Luminous Silk
Discover gloriously gorgeous, radiantly smooth hair with Theorie Marula Oil Transforming Conditioner. Impart extraordinary shine to dry, brittle strands creating smooth, silky hair while beautifying with the power of marula oil and sage, a plant rich in vitamins and antioxidants. Frizz is enveloped in glossy moisture to transform dry, frizzy hair into soft, smooth silk full of style.
Features:
  • Imparts extraordinary shine and smoothness
  • Sulphate-free
  • Contains argan oil,sage and marula oil,rich in antioxidants and vitamins
  • Nourishment for dry, frizzy and brittle hair
  • Leaves hair smooth, soft and silky
  • Safe for colour and keratin treated hair
  • Scent: fruity and floral melange of roses, pink carnation, awaking bergamot followed by rich notes of cedarwood and sandalwood.
Benefits:
  • Sage essential oil provides cleansing properties, as well as protects hair from harmful UV rays that cause oxidative stress (aka free radicals).
  • Nutrient-rich Marula, Argan, and grape-seed oils penetrate the hair shaft soothing and rejuvenating hair, strand by strand.
  • Keratin protein increases hydration, brightness, and softness of hair fibers, improving the state of both virgin and over-bleached hair.
  • Theories Amino Complex is made up of amino acids that help rebuild and strengthen hair by supplying nutrients and oxygen to hair follicles
How To Use:
  • After shampooing with Marula Oil Smoothing Shampoo, apply generously, leave in for 3 minutes, then rinse thoroughly. Use for co-washing when skipping shampoo.
Theorie Helichrysum Nourishing Shampoo 800ml

Theorie Helichrysum Nourishing Shampoo 800ml

Brand: Theorie

Product Code: 905812

$48.60 $54.00
Helichrysum Extract Nourishes Dry, Brittle and Over-Processed Hair
The Theorie Helichrysum Nourishing Shampoo is an exclusive Theorie formula infused with helichrysum extract to deeply penetrate the hair shaft, moisturise and restore. Ideally suited to nourish dry, brittle or over processed tresses, this gentle yet effective cleanser helps nurture follicles and protect hair. After first use, hair is strengthened, renewed and luxurious.
Benefits:
  • Helichrysum extract provides antioxidant benefits, helping to protect hair from UVA and UVB radiation, which degrades the natural proteins that occur in hair, such as keratin.
  • Grape-seed oil is abundant in antioxidant vitamin E, which acts as a deep moisturizer for hair, helping to prevent breakage and increase shine.
  • Plum-seed oil is rich in fatty acids, as well as vitamins A, C, and E, which help strengthen and protect strands from heat usage and free radical damage.
  • Ginkgo biloba extract encourages an increase in blood flow, promoting hair health and shine.
  • Keratin protein increases hydration, brightness, and softness of hair fibers, improving the state of both virgin and over-bleached hair.
  • Theories Amino Complex is made up of amino acids that help rebuild and strengthen hair by supplying nutrients and oxygen to hair follicles.
  • Protects color and keratin-treated hair
How To Use:
  • Apply liberally to wet hair, lather then rinse. For best results, use with Helichrysum Nourishing Conditioner.
Theorie Helichrysum Nourishing Shampoo 400ml

Theorie Helichrysum Nourishing Shampoo 400ml

Brand: Theorie

Product Code: 905810

$32.40 $36.00
Helichrysum Extract Nourishes Dry, Brittle and Over-Processed Hair
The Theorie Helichrysum Nourishing Shampoo is an exclusive Theorie formula infused with helichrysum extract to deeply penetrate the hair shaft, moisturise and restore. Ideally suited to nourish dry, brittle or over processed tresses, this gentle yet effective cleanser helps nurture follicles and protect hair. After first use, hair is strengthened, renewed and luxurious.
Benefits:
  • Helichrysum extract provides antioxidant benefits, helping to protect hair from UVA and UVB radiation, which degrades the natural proteins that occur in hair, such as keratin.
  • Grape-seed oil is abundant in antioxidant vitamin E, which acts as a deep moisturizer for hair, helping to prevent breakage and increase shine.
  • Plum-seed oil is rich in fatty acids, as well as vitamins A, C, and E, which help strengthen and protect strands from heat usage and free radical damage.
  • Ginkgo biloba extract encourages an increase in blood flow, promoting hair health and shine.
  • Keratin protein increases hydration, brightness, and softness of hair fibers, improving the state of both virgin and over-bleached hair.
  • Theories Amino Complex is made up of amino acids that help rebuild and strengthen hair by supplying nutrients and oxygen to hair follicles.
  • Protects color and keratin-treated hair
How To Use:
  • Apply liberally to wet hair, lather then rinse. For best results, use with Helichrysum Nourishing Conditioner.
Theorie Helichrysum Nourishing Conditioner 400ml

Theorie Helichrysum Nourishing Conditioner 400ml

Brand: Theorie

Product Code: 905811

$32.40 $36.00
Helichrysum Extract Nourishes Dry, Brittle and Over-Processed Hair
The inherent benefits of helichrysum extract work powerfully in this exclusive Theorie Helichrysum Nourishing Conditioner formula that conditions, detangles and hydrates. Ideally suited to nourish dry, brittle tresses suffering from the effects of excessive heat, over-processing or environmental factors, this gentle but effective mixture deeply penetrates the hair shaft to deliver extreme moisture while leaving behind a magnificent shine.
Benefits:
  • Helichrysum extract provides antioxidant benefits, helping to protect hair from UVA and UVB radiation, which degrades the natural proteins that occur in hair, such as keratin.
  • Grape-seed oil is abundant in antioxidant vitamin E, which acts as a deep moisturizer for hair, helping to prevent breakage and increase shine.
  • Plum-seed oil is rich in fatty acids, as well as vitamins A, C and E, which help strengthen and protect strands from heat usage and free radical damage.
  • Ginkgo biloba extract encourages an increase in blood flow, promoting hair health and shine.
  • Keratin protein increases hydration, brightness and softness of hair fibers, improving the state of both virgin and over-bleached hair.
  • Theories Amino Complex is made up of amino acids that help rebuild and strengthen hair by supplying nutrients and oxygen to hair follicles.
  • Protects color and keratin-treated hair
How To Use:
  • Apply liberally from mid-shaft to ends, condition then rinse. For best results, use with Helichrysum Nourishing Shampoo.
Theorie Argan Oil Ultimate Reform Shampoo 400ml

Theorie Argan Oil Ultimate Reform Shampoo 400ml

Brand: Theorie

Product Code: 905800

$32.40 $36.00
For Severely Damaged, Unresponsive Hair.
Argan Oil Ultimate Reform Shampoo harnesses the true power of Argan oil, providing moisture and smoothness to distressed, lacklustre hair while delicately removing impurities.

Enhanced with frankincense and grapeseed oils, this exclusive blend works to reform and help restrain further decline while maximising shine. After the first use, hair is resilient and luminous.
Features:
  • For severely damaged, unresponsive hair.
  • Nourishes and revives dull, damaged hair including split ends, frizz and dryness
  • Free of parabens
  • Safe for colour and keratin treated hair
  • Scent:Green Tea, Rhubarb, Jasmine and bergamot blend to become an extremely refreshing and relaxing fragrance.
Benefits:
  • Sage essential oil provides cleansing properties, as well as protects hair from harmful UV rays that cause oxidative stress (aka free radicals).
  • Nutrient-rich argan, marula, and grape-seed oils penetrate the hair shaft soothing and rejuvenating hair, strand by strand.
  • Keratin protein increases hydration, brightness, and softness of hair fibers, improving the state of both virgin and over-bleached hair.
  • Theories Amino Complex is made up of amino acids that help rebuild and strengthen hair by supplying nutrients and oxygen to hair follicles.
How To Use:
  • Apply generously and rinse thoroughly. Use daily and follow with Argan Oil Resform Conditioner.
Theorie Argan Oil Ultimate Reform Conditioner 400ml

Theorie Argan Oil Ultimate Reform Conditioner 400ml

Brand: Theorie

Product Code: 905801

$32.40 $36.00
For Severely Damaged, Unresponsive Hair.
Argan Oil Ultimate Reform Conditioner harnesses the true power of Argan oil, providing conditioning, detangling and hydration while maximising shine.

Ideally suited for severely damaged, unresponsive hair, this breakthrough formula, enhanced with frankincense and grapeseed oils reconstructs disrepair and helps restrain further decline.
Features:
  • For severely damaged, unresponsive hair.
  • Nourishes and revives dull, damaged hair including split ends, frizz and dryness
  • Free of parabens
  • Scent: Green Tea, Rhubarb, Jasmine and bergamot blend to become an extremely refreshing and relaxing fragrance.
Benefits:
  • Sage essential oil provides cleansing properties, as well as protects hair from harmful UV rays that cause oxidative stress (aka free radicals).
  • Nutrient-rich argan, marula, and grape-seed oils penetrate the hair shaft soothing and rejuvenating hair, strand by strand.
  • Keratin protein increases hydration, brightness, and softness of hair fibers, improving the state of both virgin and over-bleached hair.
  • Theories Amino Complex is made up of amino acids that help rebuild and strengthen hair by supplying nutrients and oxygen to hair follicles.
How To Use:
  • After shampooing with Argan Oil Restoring Shampoo, apply generously, leave in for 3 minutes, then rinse thoroughly.
  • Use for co-washing when skipping shampoo.
Theorie Argan Oil Restoring Hair Serum 60ml

Theorie Argan Oil Restoring Hair Serum 60ml

Brand: Theorie

Product Code: 905809

$35.10 $39.00
Strengthen, Shield and Hydrate
Use better products, get better hair. That's our Theorie. Theorie Argan Oil Restoring Hair Serum strengthens, shields and hydrates all hair types. Infused with nutrient-rich argan oil, rich in antioxidant vitamin E and fatty acids, to restore softness, strength and shine to damaged strands. This heat protectant serum is quickly and easily absorbed to lock in moisture. Hair is renewed from within, leaving long-lasting smoothness and shine. Frankincense essential oil also helps improve the condition of hair.
Features:
  • Infused with nutrient-rich argan oil
  • Restores softness, strength and shine to damaged hair
  • Argan oil renews hair from within
  • Moisture is locked in for long-lasting shine and smoothness
  • Shields hair from heat
  • Frankincense essential oil further promotes improved condition
  • Subtly fragrant
  • No animal testing
  • 100% vegan
  • No parabens or phthalates
  • Size: 60ml
How To Use:
  • Apply to ends of damp or dry hair, dispersing lightly. Style as desired.
Theorie Amber Rose Hydrating Shampoo 400ml

Theorie Amber Rose Hydrating Shampoo 400ml

Brand: Theorie

Product Code: 905875

$35.10 $39.00
Refresh and Revitalise Parched Hair
Amber Rose Hydrating Shampoo captivates the benefits of rose oil, noted for its hydrating abilities,and amber extracts, known to rejuvenate hair follicles, to gently hydrate hair while intensely reconstructing and strengthening dry, overstressed stands. Dehyrdated, damaged or brittle hair is delicately cleansed and enriched with extreme moisture for a transformation that is shiny, sensuous and style-ready.
Features:
  • Adds shine and eliminates tangles
  • Intense hydration for all hair types
  • Emollient properties increase absorption
  • Formulated with Rose Extract, Sage Essential Oil and Keratin Protein
  • Safe for Coloured and Keratin Treated Hair
  • Not tested on animals
  • Scent: a bloom-forward blend of floral superstars rose, jasmine and lily
  • Size 400ml
Theorie Amber Rose Hydrating Conditioner 400ml

Theorie Amber Rose Hydrating Conditioner 400ml

Brand: Theorie

Product Code: 905876

$35.10 $39.00
Theorie Amber Rose Hydrating Conditioner
Theorie Amber Rose Hydrating Conditioner is packed with potent Rose Extract and Keratin Proteins to refresh and hydrate dry, damaged hair. Deeply moisturising, Theorie Amber Rose Hydrating Conditioners emollient properties increase absorption, adding shine to dehydrated hair and eliminating tangles for hair that looks effortlessly gorgeous and luxurious.
Features:
  • Adds shine and eliminates tangles
  • Intense hydration for all hair types
  • Emollient properties increase absorption
  • Formulated with Rose Extract, Sage Essential Oil and Keratin Protein
  • Safe for Coloured and Keratin Treated Hair
  • Not tested on animals
  • Scent: a bloom-forward blend of floral superstars rose, jasmine and lily
  • Size: 400ml
Theorie Tea Tree And Ginger Shampoo 400ml

Theorie Tea Tree And Ginger Shampoo 400ml

Brand: Theorie

Product Code: 905890

$32.40 $36.00
Stimulate Your Style
Stimulate your hairs own style with invigorating Theorie Tea Tree and Ginger Shampoo. This nourishing shampoo delivers shine and resilience for all hair types. Hair is renewed with refreshing tea tree oil, mineral-rich ginger root, moisturising grapeseed oil, strengthening keratin and energising gingko biloba. Additionally, Theories proprietary Amino Complex infuses needed proteins and nutrients, which strengthen and help protect hair from roots to tips. Not tested on animals.
Features:
  • Invigorating shampoo for all hair types
  • Stimulate and renew with tea tree oil and ginger root extract
  • Strengthens and moisturises hair from root to tip with ginger root, grapeseed oil, keratin and gingko biloba
  • Encourages shine and resilience
  • Contains Theorie proprietary Amino Complex
  • Protects colour and keratin-treated hair
  • Suitable for daily use
  • Not tested on animals
  • Professional salon formula
  • Pump bottle for convenience
  • 400ml
How To Use:
  • Apply generously and rinse thoroughly. Use daily and follow with Theorie Tea Tree and Ginger Invigorating Conditioner.
Theorie Tea Tree and Ginger Conditioner 400ml

Theorie Tea Tree and Ginger Conditioner 400ml

Brand: Theorie

Product Code: 905891

$32.40 $36.00
Stimulate Your Style
Stimulate your hairs own style with invigorating Theorie Tea Tree and Ginger Conditioner. This nourishing conditioner delivers shine and resilience for all hair types. Hair is renewed with refreshing tea tree oil, mineral-rich ginger root, moisturising grapeseed oil, strengthening keratin and energising gingko biloba. Additionally, Theories proprietary Amino Complex infuses needed proteins and nutrients, which strengthen and help protect hair from roots to tips. Not tested on animals.
Features:
  • Invigorating conditioner for all hair types
  • Stimulate and renew with tea tree oil and ginger root extract
  • Strengthens and moisturises hair from root to tip with ginger root, grapeseed oil, keratin and gingko biloba
  • Encourages shine and resilience
  • Contains Theorie proprietary Amino Complex
  • Protects colour and keratin-treated hair
  • Suitable for daily use
  • Not tested on animals
  • Professional salon formula
  • Pump bottle for convenience
  • 400ml
How To Use:
  • After shampooing with Theorie Tea Tree and Ginger Invigorating Shampoo, apply generously, leave in for 3 minutes, and then rinse thoroughly.
Theorie Purple Sage Brightening Conditioner 800ml

Theorie Purple Sage Brightening Conditioner 800ml

Brand: Theorie

Product Code: 905836

$48.60 $54.00
Brighten and Restore Beautiful Blonde and Silver Hair
Theorie Purple Sage Brightening Conditioner is professionally formulated to brighten and restore beautiful tones to blonde and silver hair. The exclusive formulation contains Keratin to seal pores and reverse damage. Grapeseed Oil and Helichrysum Extract revitalise hair texture, smooth away frizz and restore bounce and resilience. Blonde and silver hair is stronger, smoother and full of dazzling radiance.
Features:
  • Brightens blonde and silver hair
  • Neutralises brassy and yellow tones
  • Colour repair formula
  • Leaves hair stronger and smoother
  • Key ingredients: Sage Extract, Helichrysum Extract, Grapeseed Oil and Keratin
  • Size: 800mL
Theorie Purple Sage Brightening  Shampoo 800ml

Theorie Purple Sage Brightening Shampoo 800ml

Brand: Theorie

Product Code: 905835

$48.60 $54.00
Brighten and Restore Beautiful Blonde and Silver Hair
Theorie Purple Sage Brightening Shampoo is professionally formulated to brighten and restore beautiful tones to blonde and silver hair. The exclusive formulation contains Keratin to seal pores and reverse damage. Grapeseed Oil and Helichrysum extract revitalise hair texture, smooth away frizz and restore bounce and resilience. Blonde and silver hair is stronger, smoother and full of dazzling radiance.
Features:
  • Brightens blonde and silver hair
  • Neutralises brassy and yellow tones
  • Colour repair formula
  • Leaves hair stronger and smoother
  • Key ingredients: Sage Extract, Helichrysum Extract, Grapeseed Oil and Keratin
  • Size: 800mL
Theorie Marula Oil Transforming Shampoo 800ml

Theorie Marula Oil Transforming Shampoo 800ml

Brand: Theorie

Product Code: 905844

$54.00 $60.00
Transform Dry, Frizzy Hair Into Luminous Silk
Discover gloriously gorgeous, radiantly smooth hair with Theorie Marula Oil Transforming Shampoo. Delicately cleanse impurities, excess oil and product build-up from the hair while beautifying with the power of marula oil and sage, a plant rich in vitamins and antioxidants. Frizz is sealed with moisture to transform dry, frizzy hair into soft, smooth silk full of style.

Features:
  • Delicately cleanse impurities from hair
  • Sulphate-free
  • Contains argan oil, sage and marula oil, rich in antioxidants and vitamins
  • Nourishment for dry, frizzy hair
  • Leaves hair smooth, soft and silky
  • Safe for colour and keratin treated hair
How To Use:
  • Apply generously and rinse thoroughly.
  • Use daily and follow with Marula Oil Hydrating Conditioner.
Theorie Marula Oil Smoothing Hair Serum 60ml

Theorie Marula Oil Smoothing Hair Serum 60ml

Brand: Theorie

Product Code: 905846

$35.10 $39.00
Restore Shine & Heat Protection
Use better products, get better hair. That's our Theorie. Theorie Marula Oil Smoothing Hair Serum is a lightweight, fast-absorbing hair serum which seals the hair cuticle for a lustrous finish. Damage from heat styling and environmental stressors is halted without flattening hairstyles. Marula oil is nutrient-packed with moisturising fatty acids and nourishing antioxidants to hydrate and transform frizzy hair into smoothness. Subtle fragrance.
Features:
  • Infused with nutrient-rich marula oil
  • Hydrates and transforms frizzy into smooth
  • Marula oil is nutrient-rich to renew hair
  • Lightweight and fast-absorbing
  • Seals the hair cuticle for a satin finish
  • Halts damage from heat and environmental stressors
  • Subtly fragrant
  • No animal testing
  • 100% vegan
  • No parabens or phthalates
  • Size: 60ml
How To Use:
  • Apply to ends of damp or dry hair, dispersing lightly. Style as desired.
Theorie Marula and Argan Oil Smoothing Travel Pack

Theorie Marula and Argan Oil Smoothing Travel Pack

Brand: Theorie

Product Code: 905899

$10.80 $12.00
Smoothing and Rejuvenating for Over-Processed Hair
Rejuvenate, smooth and moisturise hair with this dual-botanical conditioner powered by marula oil and argan oil. Theorie Marula and Argan Travel Set is a smoothing and rejuvenating shampoo and conditioner, ideal for dehydrated, distressed and over-processed hair. Hair is enriched with nourishing argan, marula, sage and grapeseed oils. A specialised blend of antioxidants and moisturising fatty acids, as well as fortifying keratin, protects hair from future breakage and encourages brilliant shine.
How To Use:
  • After shampooing with Theorie Argan and Marula Smoothing Shampoo, apply the Conditioner generously, leave in for 3 minutes, and then rinse thoroughly.
Set Includes:
  • Theorie Marula And Argan Shampoo 90ml
  • Theorie Marula And Argan Conditioner 90ml
Theorie Marula and Argan Oil Shampoo 400ml

Theorie Marula and Argan Oil Shampoo 400ml

Brand: Theorie

Product Code: 905897

$35.10 $39.00
Smoothing and Rejuvenating for Over-Processed Hair
Rejuvenate, smooth and moisturise hair with this dual-botanical shampoo powered by marula oil and argan oil. Theorie Marula and Argan Shampoo is a smoothing and rejuvenating, sulphate-free shampoo, ideal for dehydrated, distressed and over-processed hair. Hair is enriched with nourishing argan, marula, sage and grapeseed oils. A specialised blend of antioxidants and moisturising fatty acids, as well as fortifying keratin, protects hair from future breakage and encourages brilliant shine.
Features:
  • Smoothing and rejuvenating sulphate-free shampoo
  • For distressed and over-processed hair
  • Restores shine and strength with a blend of antioxidants and fatty acids.
  • Infuses hair with nutrient-rich argan, marula, sage and grapeseed oils, as well as strengthening keratin protein
  • Contains Theorie proprietary Amino Complex
  • Protects colour and keratin-treated hair
  • Suitable for daily use
  • Not tested on animals
  • Professional salon formula
  • Pump bottle for convenience
  • 400ml
How To Use:
  • Apply generously and rinse thoroughly. Follow with Theorie Argan and Marula Smooth Conditioner. Suitable for daily use.
Theorie Marula and Argan Oil Conditioner 400ml

Theorie Marula and Argan Oil Conditioner 400ml

Brand: Theorie

Product Code: 905898

$35.10 $39.00
Smoothing and Rejuvenating for Over-Processed Hair
Rejuvenate, smooth and moisturise hair with this dual-botanical conditioner powered by marula oil and argan oil. Theorie Marula and Argan Conditioner is a smoothing and rejuvenating conditioner, ideal for dehydrated, distressed and over-processed hair. Hair is enriched with nourishing argan, marula, sage and grapeseed oils. A specialised blend of antioxidants and moisturising fatty acids, as well as fortifying keratin, protects hair from future breakage and encourages brilliant shine.
Features:
  • Smoothing and rejuvenating conditioner
  • For distressed and over-processed hair
  • Restores shine and strength with a blend of antioxidants and fatty acids.
  • Infuses hair with nutrient-rich argan, marula, sage and grapeseed oils, as well as strengthening keratin protein
  • Contains Theorie proprietary Amino Complex
  • Protects colour and keratin-treated hair
  • Suitable for daily use
  • Not tested on animals
  • Professional salon formula
  • Pump bottle for convenience
  • 400ml
How To Use:
  • After shampooing with Theorie Argan and Marula Smoothing Shampoo, apply generously, leave in for 3 minutes, and then rinse thoroughly.
Theorie Helichrysum Nourishing Conditioner 800ml

Theorie Helichrysum Nourishing Conditioner 800ml

Brand: Theorie

Product Code: 905813

$48.60 $54.00
Helichrysum Extract Nourishes Dry, Brittle and Over-Processed Hair
The inherent benefits of pure helichrysum extract work powerfully in this exclusive Theorie Helichrysum Nourishing Conditioner formula that conditions, detangles and hydrates. Ideally suited to nourish dry, brittle tresses suffering from the effects of excessive heat, over-processing or environmental factors, this gentle but effective mixture deeply penetrates the hair shaft to deliver extreme moisture while leaving behind a magnificent shine.
Features:
  • Helichrysum extract provides antioxidant benefits, helping to protect hair from UVA and UVB radiation, which degrades the natural proteins that occur in hair, such as keratin.
  • Grape-seed oil is abundant in antioxidant vitamin E, which acts as a deep moisturizer for hair, helping to prevent breakage and increase shine.
  • Plum-seed oil is rich in fatty acids, as well as vitamins A, C and E, which help strengthen and protect strands from heat usage and free radical damage.
  • Ginkgo biloba extract encourages an increase in blood flow, promoting hair health and shine.
  • Keratin protein increases hydration, brightness and softness of hair fibers, improving the state of both virgin and over-bleached hair.
  • Theories Amino Complex is made up of amino acids that help rebuild and strengthen hair by supplying nutrients and oxygen to hair follicles.
  • Safe for normal, colour and keratin treated hair
How To Use:
  • To Use: Apply liberally from mid-shaft to ends, condition then rinse. For best results, use with Helichrysum Nourishing Shampoo.
Theorie Charcoal Bamboo Detoxifying Hair Treatment Mask 193g

Theorie Charcoal Bamboo Detoxifying Hair Treatment Mask 193g

Brand: Theorie

Product Code: 905883

$39.00
Detoxify Hair with Powerful Charcoal
Purify and restore with Theorie Charcoal Bamboo Detoxifying Hair Mask, containing a dual botanical blend of Charcoal and Bamboo Extract. Granulated Charcoal banishes impurities while releasing vital minerals. Bamboo Extract gently nourishes and restores beautiful shine. Keratin restores strength and vitality to damaged hair. Hair is left feeling cleaner, lighter and revitalised. Refresh and restore all hair types including coloured and keratin treated hair. Formulated without parabens and sulphates.
Features:
  • Granulated Charcoal absorbs impurities of hair
  • Essence of Bamboo Extract nourishes and restores shine
  • Keratin restores strength and vitality to damaged hair
  • Ideal for all hair types
  • Safe for coloured and keratin treated hair
  • Sulphate and Paraben free
  • Not tested on animals
  • Size: 193g
How To Use:
  • After shampooing, leave in for three minutes then rinse. For best results, use with the Theorie Charcoal Bamboo Detoxifying Shampoo and Conditioner.
Theorie Charcoal Bamboo Detoxifying Conditioner 400ml

Theorie Charcoal Bamboo Detoxifying Conditioner 400ml

Brand: Theorie

Product Code: 905881

$39.00
Detoxify Hair with Powerful Charcoal
Purify and restore with Theorie Charcoal Bamboo Detoxifying Conditioner, containing a dual botanical blend of Charcoal and Bamboo Extract. Granulated Charcoal banishes impurities while releasing vital minerals. Bamboo Extract gently nourishes and restores beautiful shine. Keratin restores strength and vitality to damaged hair. Hair is left feeling cleaner, lighter and revitalised. Refresh and restore all hair types including coloured and keratin treated hair. Formulated without parabens and sulphates.
Features:
  • Granulated Charcoal absorbs impurities of hair
  • Essence of Bamboo Extract nourishes and restores shine
  • Keratin restores strength and vitality to damaged hair
  • Ideal for all hair types
  • Safe for coloured and keratin treated hair
  • Sulphate and Paraben free
  • Not tested on animals
  • Size: 400ml
How To Use:
  • Apply liberally from mid shaft to ends. Leave in to condition hair then rinse. For best results, use with Theorie Charcoal Bamboo Detoxifying Shampoo and Theorie Charcoal Bamboo Detoxifying Hair Mask.
Theorie Argan Oil Ultimate Reform Shampoo 800ml

Theorie Argan Oil Ultimate Reform Shampoo 800ml

Brand: Theorie

Product Code: 905802

$48.60 $54.00
For Severely Damaged, Unresponsive Hair.
Argan Oil Ultimate Reform Shampoo harnesses the true power of Argan oil, providing moisture and smoothness to distressed, lacklustre hair while delicately removing impurities.

Enhanced with frankincense and grapeseed oils, this exclusive blend works to reform and help restrain further decline while maximising shine. After the first use, hair is resilient and luminous.
Features:
  • For severely damaged, unresponsive hair.
  • Nourishes and revives dull, damaged hair including split ends, frizz and dryness
  • Free of parabens
  • Safe for colour and keratin treated hair
  • Scent: Green Tea, Rhubarb, Jasmine and bergamot blend to become an extremely refreshing and relaxing fragrance.
Benefits:
  • This vitamin-enriched cleanser provides intense moisture and rejuvenation while working aggressively to reconstruct disrepair and restrain further decline as it gently removes dirt and other impurities.
How To Use:
  • Apply generously and rinse thoroughly. Use daily and follow with Argan Oil Resform Conditioner.
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