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Theorie

Whether your hair is normal, severely damaged or somewhere in between, Theorie's professional line of shampoos, conditioners, treatments and finishers boast the technology and ingredients to better reform, nourish, energise and revitalise.

Paraben Free, Phthalate Free, PEG Free. Safe for colour and Keratin treated hair.

Theorie collections:

Argan Oil Ultimate Reform: For severely damaged hair. With Moroccan argan oil, delivering richly hydrated hair with maximum shine.

Marula & Argan Oil Smoothing: For dry, damaged or over-processed hair. Nutrient-rich argan, moringa, grape-seed oils with antioxidant vitamin E, fatty acids, frankincense oil and keratin protein.

Helichrysum Nourishing: For dry, brittle or overprocessed hair. Blended with the nurturing essence of helichrysum to hydrate, strengthen and renew your hair.

Purple Sage Brightening: For brightening blonde and silver hair. Eliminate brassy tones for brighter, more vibrant highlights and blonde and silver hair colours.

Marula Oil Transforming: For all hair types. Rich in nutrients and the sumptuous power of marula oil, hair is enveloped in glossy moisture, the damage is repaired and frizz is transformed into luminous silk.

Charcoal Bamboo Detoxifying: For all hair types. Binchō-Tan Charcoal and Bamboo Extract absorb impurities while richly nourishing and releasing essential minerals into your hair.


Theorie Amber Rose Hydrating Conditioner 400ml

Theorie Amber Rose Hydrating Conditioner 400ml

Brand: Theorie

Product Code: 905876

$26.25 $35.00
Theorie Amber Rose Hydrating Conditioner
Theorie Amber Rose Hydrating Conditioner is packed with potent Rose Extract and Keratin Proteins to refresh and hydrate dry, damaged hair. Deeply moisturising, Theorie Amber Rose Hydrating Conditioners emollient properties increase absorption, adding shine to dehydrated hair and eliminating tangles for hair that looks effortlessly gorgeous and luxurious.
Features:
  • Adds shine and eliminates tangles
  • Intense hydration for all hair types
  • Emollient properties increase absorption
  • Formulated with Rose Extract, Sage Essential Oil and Keratin Protein
  • Safe for Coloured and Keratin Treated Hair
  • Not tested on animals
  • Scent: a bloom-forward blend of floral superstars rose, jasmine and lily
  • Size: 400ml
Theorie Amber Rose Hydrating Shampoo 400ml

Theorie Amber Rose Hydrating Shampoo 400ml

Brand: Theorie

Product Code: 905875

$26.25 $35.00
Refresh and Revitalise Parched Hair
Amber Rose Hydrating Shampoo captivates the benefits of rose oil, noted for its hydrating abilities,and amber extracts, known to rejuvenate hair follicles, to gently hydrate hair while intensely reconstructing and strengthening dry, overstressed stands. Dehyrdated, damaged or brittle hair is delicately cleansed and enriched with extreme moisture for a transformation that is shiny, sensuous and style-ready.
Features:
  • Adds shine and eliminates tangles
  • Intense hydration for all hair types
  • Emollient properties increase absorption
  • Formulated with Rose Extract, Sage Essential Oil and Keratin Protein
  • Safe for Coloured and Keratin Treated Hair
  • Not tested on animals
  • Scent: a bloom-forward blend of floral superstars rose, jasmine and lily
  • Size 400ml
Theorie Amber Rose Hydrating Travel Pack

Theorie Amber Rose Hydrating Travel Pack

Brand: Theorie

Product Code: 905877

$9.00 $12.00
Refresh and Recharge
Hydrate and refresh hair with Theorie Amber Rose Hydrating Travel Pack. This irresistibly scented shampoo and conditioner are boosted by naturally antiseptic rose flower extract, vitamin-rich sage essential oil, strengthening keratin protein and moisturising hyaluronic acid. A bloom-forward duo powered by Theories proprietary amino complex, designed to replenish essential proteins and nutrients to strengthen and protect hair. Great for refreshing normal to dry hair, especially over-processed hair.
Features:
  • For normal to dry, particularly over-processed hair
  • Protects colour and keratin treated hair
  • Rose flower extract refreshes strands, while hyaluronic acid draws in moisture
  • Keratin increases hydration, brightness and softness of hair fibres
  • Vitamin-rich sage essential oil cleanses and protects hair
  • Nourishing amino complex rebuilds and strengthens
  • Travel-sized
How To Use:
  • For shampoo, apply generously and rinse thoroughly. For conditioner, apply generously, leave in for 3 minutes and then rinse thoroughly.
Set Includes:
  • 1 x 90ml Shampoo
  • 1 x 90ml Conditioner
Theorie Argan Oil Finishing Hair Spray Extra Hold 350ml

Theorie Argan Oil Finishing Hair Spray Extra Hold 350ml

Brand: Theorie

Product Code: 905826

$22.50 $30.00
Argan Oil Infused Hairspray for Extra Firm, All-Day Hold
Shield your style with a professional finish that imparts moisture and brilliance while providing a weightless all-day hold. Enhanced with Argan oil containing antioxidants and vitamins, this hairspray from Theorie offers advanced protection from humidity and other environmental stressors. Use to achieve looks with must-have hold or to create high-volume styles. 230g
Features:
  • A weightless finishing spray that hydrates and moisturises
  • Helps protect hair from damaging UV rays
  • Safe for normal, colour-treated and keratin-treated hair
  • No sodium lauryl sulfate or laureth sulfate
  • No mineral oil, paraffin oil or petroleum products
How To Use:
  • Hold 20-30cm from hair and spray. To create maximum volume, use in quick bursts while blow-drying. To build volume, spray between layers at base. For final hold, spray evenly over style.
Theorie Argan Oil Finishing Hair Spray Medium Hold 350ml

Theorie Argan Oil Finishing Hair Spray Medium Hold 350ml

Brand: Theorie

Product Code: 905825

$22.50 $30.00
Argan Oil Infused Hairspray for Flexible All-Day Hold
Infuse your style with Theorie Argan Oil Infused Finishing Hairspray. An innovative formula that infuses hair with moisture while offering a flexible all-day hold, leaving hair feeling weightless and manageable. Advanced humidity protection makes this finishing spray ideal for high-volume styles and colour-treated hair that need a strong foundation for a firm, moveable salon perfect finish. 230g
Features:
  • A weightless finishing spray that hydrates and moisturises
  • Helps protect hair from damaging UV rays
  • Safe for normal, colour-treated and keratin-treated hair
  • No sodium lauryl sulfate or laureth sulfate
  • No mineral oil, paraffin oil or petroleum products
How To Use:
  • Hold 20-30cm from hair and spray. To create maximum volume, use in quick bursts while blow-drying. To build volume, spray between layers at base. For final hold, spray evenly over style.
Theorie Argan Oil Gift Set

Theorie Argan Oil Gift Set

Brand: Theorie

Product Code: 299294

$69.00
Argan Oil Nourishing Trio
Packed with nutrients, this vitamin-enriched collection uses Theorie's advanced oxygen-infused technology to harness the true power of Argan Oil. Provides deep-down moisture and a lustrous shine. Theorie's exclusive blend is rich in natural Vitamin E, Omega 6, polyunsaturated fatty acids and silk proteins, all functioning together to create better hair by removing damaging impurities and protecting your tresses.

Free of parabens.
Safe for colour and keratin treated hair.
Set Includes:
  • Theorie Argan Oil Shampoo 400ml
  • Theorie Argan Oil Conditioner 400ml
  • Theorie Argan Oil Hair Serum 60ml
Theorie Argan Oil Restoring Hair Serum 60ml

Theorie Argan Oil Restoring Hair Serum 60ml

Brand: Theorie

Product Code: 905809

$26.25 $35.00
Strengthen, Shield and Hydrate
Use better products, get better hair. That's our Theorie. Theorie Argan Oil Restoring Hair Serum strengthens, shields and hydrates all hair types. Infused with nutrient-rich argan oil, rich in antioxidant vitamin E and fatty acids, to restore softness, strength and shine to damaged strands. This heat protectant serum is quickly and easily absorbed to lock in moisture. Hair is renewed from within, leaving long-lasting smoothness and shine. Frankincense essential oil also helps improve the condition of hair.
Features:
  • Infused with nutrient-rich argan oil
  • Restores softness, strength and shine to damaged hair
  • Argan oil renews hair from within
  • Moisture is locked in for long-lasting shine and smoothness
  • Shields hair from heat
  • Frankincense essential oil further promotes improved condition
  • Subtly fragrant
  • No animal testing
  • 100% vegan
  • No parabens or phthalates
  • Size: 60ml
How To Use:
  • Apply to ends of damp or dry hair, dispersing lightly. Style as desired.
Theorie Argan Oil Ultimate Reform Conditioner 400ml

Theorie Argan Oil Ultimate Reform Conditioner 400ml

Brand: Theorie

Product Code: 905801

$26.25 $35.00
For Severely Damaged, Unresponsive Hair.
Argan Oil Ultimate Reform Conditioner harnesses the true power of Argan oil, providing conditioning, detangling and hydration while maximising shine.

Ideally suited for severely damaged, unresponsive hair, this breakthrough formula, enhanced with frankincense and grapeseed oils reconstructs disrepair and helps restrain further decline.
Features:
  • For severely damaged, unresponsive hair.
  • Nourishes and revives dull, damaged hair including split ends, frizz and dryness
  • Free of parabens
  • Scent: Green Tea, Rhubarb, Jasmine and bergamot blend to become an extremely refreshing and relaxing fragrance.
Benefits:
  • Sage essential oil provides cleansing properties, as well as protects hair from harmful UV rays that cause oxidative stress (aka free radicals).
  • Nutrient-rich argan, marula, and grape-seed oils penetrate the hair shaft soothing and rejuvenating hair, strand by strand.
  • Keratin protein increases hydration, brightness, and softness of hair fibers, improving the state of both virgin and over-bleached hair.
  • Theories Amino Complex is made up of amino acids that help rebuild and strengthen hair by supplying nutrients and oxygen to hair follicles.
How To Use:
  • After shampooing with Argan Oil Restoring Shampoo, apply generously, leave in for 3 minutes, then rinse thoroughly.
  • Use for co-washing when skipping shampoo.
Theorie Argan Oil Ultimate Reform Hair and Body Travel Pack

Theorie Argan Oil Ultimate Reform Hair and Body Travel Pack

Brand: Theorie

Product Code: 905808

$35.25 $47.00
Theorie Argan Oil is Ready to Travel
The Theorie Argan Oil Reform 5 Piece Hair and Body Travel Pack harnesses the true power of Argan oil, providing intense moisture and rejuvenation to severely dry, damaged hair. Hair is left rehabilitated, resilient and luminous. An excellent travel pack, gift pack or introductory set to the world of Theorie. Better hair. Fact. 5pc
Set Includes:
  • Theorie Argan Oil Ultimate Reform Shampoo 90ml
  • Theorie Argan Oil Ultimate Reform Conditioner 90ml
  • Theorie Argan Oil Ultra Luxe Body Cleanser 90ml
  • Theorie Argan Oil Ultimate Reform Hair Serum 10ml
  • Theorie Argan Oil Ultimate Reform Hair Mask 30ml
  • Theorie Travel case
Theorie Argan Oil Ultimate Reform Hair Mask Sachet 10ml

Theorie Argan Oil Ultimate Reform Hair Mask Sachet 10ml

Brand: Theorie

Product Code: 905828

$6.00 $8.00
For Severely Damaged, Unresponsive Hair.
Professionally formulated with a unique complex of oils and extracts, this oxygen-enriched hair mask is an advanced deep conditioning system. Theorie Argan Oil Ultimate Reform Hair Treatment is designed to harness the true power of Argan Oil to restore smoothness and shine. By nourishing the follicle from the inside out, this hair mask ensures less breakage, leaving hair feeling hydrated and vibrant.
Features:
  • For severely damaged, unresponsive hair.
  • Nourishes and revives dull, damaged hair including split ends, frizz and dryness
  • Free of parabens
  • Safe for colour and keratin treated hair
How To Use:
  • After shampooing with Theorie Argan Oil Ultimate Reform Shampoo, apply an adequate amount to wet hair.
  • Leave in for 5 to 10 minutes. Rinse well and style as usual.
  • No heat required.
Theorie Argan Oil Ultimate Reform Hair Serum 10ml

Theorie Argan Oil Ultimate Reform Hair Serum 10ml

Brand: Theorie

Product Code: 905830

$6.75 $9.00
Restore moisture and smoothness for severely damaged and unresponsive hair
Argan Oil is legendary for its nourishing properties. Rich in natural Vitamin E, Omega 6, polyunsaturated fatty acids and silk proteins, Theorie Argan Oil Ultimate Reform Hair Serum penetrates deep into hair follicles, softening the cuticle and nourishing dry, damaged hair. Strengthens and fortifies without weighing hair down and acts as a layer of protection from heat-styling and environmental stress.
Features:
  • For severely damaged and unresponsive hair
  • Penetrates deep into hair follicles to restore moisture and impart brilliance to lackluster hair.
  • Apply to soften the cuticle, strengthen brittleness.
  • Protect from heat styling and environmental stress.
  • Free of parabens
  • Safe for colour and keratin treated hair
How To Use:
  • Apply a small drop into your palms and rub hands together and distribute evenly throughout dry hair, starting at the ends. Style as usual. For dry scalp massage into roots.
Theorie Argan Oil Ultimate Reform Shampoo 400ml

Theorie Argan Oil Ultimate Reform Shampoo 400ml

Brand: Theorie

Product Code: 905800

$26.25 $35.00
For Severely Damaged, Unresponsive Hair.
Argan Oil Ultimate Reform Shampoo harnesses the true power of Argan oil, providing moisture and smoothness to distressed, lacklustre hair while delicately removing impurities.

Enhanced with frankincense and grapeseed oils, this exclusive blend works to reform and help restrain further decline while maximising shine. After the first use, hair is resilient and luminous.
Features:
  • For severely damaged, unresponsive hair.
  • Nourishes and revives dull, damaged hair including split ends, frizz and dryness
  • Free of parabens
  • Safe for colour and keratin treated hair
  • Scent:Green Tea, Rhubarb, Jasmine and bergamot blend to become an extremely refreshing and relaxing fragrance.
Benefits:
  • Sage essential oil provides cleansing properties, as well as protects hair from harmful UV rays that cause oxidative stress (aka free radicals).
  • Nutrient-rich argan, marula, and grape-seed oils penetrate the hair shaft soothing and rejuvenating hair, strand by strand.
  • Keratin protein increases hydration, brightness, and softness of hair fibers, improving the state of both virgin and over-bleached hair.
  • Theories Amino Complex is made up of amino acids that help rebuild and strengthen hair by supplying nutrients and oxygen to hair follicles.
How To Use:
  • Apply generously and rinse thoroughly. Use daily and follow with Argan Oil Resform Conditioner.
Theorie Charcoal Bamboo Detoxifying Conditioner 400ml

Theorie Charcoal Bamboo Detoxifying Conditioner 400ml

Brand: Theorie

Product Code: 905881

$26.25 $35.00
Detoxify Hair with Powerful Charcoal
Purify and restore with Theorie Charcoal Bamboo Detoxifying Conditioner, containing a dual botanical blend of Charcoal and Bamboo Extract. Granulated Charcoal banishes impurities while releasing vital minerals. Bamboo Extract gently nourishes and restores beautiful shine. Keratin restores strength and vitality to damaged hair. Hair is left feeling cleaner, lighter and revitalised. Refresh and restore all hair types including coloured and keratin treated hair. Formulated without parabens and sulphates.
Features:
  • Granulated Charcoal absorbs impurities of hair
  • Essence of Bamboo Extract nourishes and restores shine
  • Keratin restores strength and vitality to damaged hair
  • Ideal for all hair types
  • Safe for coloured and keratin treated hair
  • Sulphate and Paraben free
  • Not tested on animals
  • Size: 400ml
How To Use:
  • Apply liberally from mid shaft to ends. Leave in to condition hair then rinse. For best results, use with Theorie Charcoal Bamboo Detoxifying Shampoo and Theorie Charcoal Bamboo Detoxifying Hair Mask.
Theorie Charcoal Bamboo Detoxifying Hair Treatment Mask 193g

Theorie Charcoal Bamboo Detoxifying Hair Treatment Mask 193g

Brand: Theorie

Product Code: 905883

$26.25 $35.00
Detoxify Hair with Powerful Charcoal
Purify and restore with Theorie Charcoal Bamboo Detoxifying Hair Mask, containing a dual botanical blend of Charcoal and Bamboo Extract. Granulated Charcoal banishes impurities while releasing vital minerals. Bamboo Extract gently nourishes and restores beautiful shine. Keratin restores strength and vitality to damaged hair. Hair is left feeling cleaner, lighter and revitalised. Refresh and restore all hair types including coloured and keratin treated hair. Formulated without parabens and sulphates.
Features:
  • Granulated Charcoal absorbs impurities of hair
  • Essence of Bamboo Extract nourishes and restores shine
  • Keratin restores strength and vitality to damaged hair
  • Ideal for all hair types
  • Safe for coloured and keratin treated hair
  • Sulphate and Paraben free
  • Not tested on animals
  • Size: 193g
How To Use:
  • After shampooing, leave in for three minutes then rinse. For best results, use with the Theorie Charcoal Bamboo Detoxifying Shampoo and Conditioner.
Theorie Charcoal Bamboo Detoxifying Shampoo 400ml

Theorie Charcoal Bamboo Detoxifying Shampoo 400ml

Brand: Theorie

Product Code: 905880

$26.25 $35.00
Detoxify Hair with Powerful Charcoal
Purify and restore with Theorie Charcoal Bamboo Detoxifying Shampoo, containing a dual botanical blend of Charcoal and Bamboo Extract. Granulated Charcoal banishes impurities while releasing vital minerals. Bamboo Extract gently nourishes and restores beautiful shine. Keratin restores strength and vitality to damaged hair. Hair is left feeling cleaner, lighter and revitalised. Refresh and restore all hair types including coloured and keratin treated hair. Formulated without parabens and sulphates.
Features:
  • Granulated Charcoal absorbs impurities of hair
  • Essence of Bamboo Extract nourishes and restores shine
  • Keratin restores strength and vitality to damaged hair
  • Ideal for all hair types
  • Safe for coloured and keratin treated hair
  • Sulphate and Paraben free
  • Not tested on animals
  • Size: 400ml
How To Use:
  • Apply liberally to wet hair. Lather. Rinse. For best results, follow with Theorie Charcoal Bamboo Detoxifying Conditioner or Theorie Charcoal Bamboo Detoxifying Hair Mask.
Theorie Helichrysum Nourishing Conditioner 400ml

Theorie Helichrysum Nourishing Conditioner 400ml

Brand: Theorie

Product Code: 905811

$26.25 $35.00
Helichrysum Extract Nourishes Dry, Brittle and Over-Processed Hair
The inherent benefits of helichrysum extract work powerfully in this exclusive Theorie Helichrysum Nourishing Conditioner formula that conditions, detangles and hydrates. Ideally suited to nourish dry, brittle tresses suffering from the effects of excessive heat, over-processing or environmental factors, this gentle but effective mixture deeply penetrates the hair shaft to deliver extreme moisture while leaving behind a magnificent shine.
Benefits:
  • Helichrysum extract provides antioxidant benefits, helping to protect hair from UVA and UVB radiation, which degrades the natural proteins that occur in hair, such as keratin.
  • Grape-seed oil is abundant in antioxidant vitamin E, which acts as a deep moisturizer for hair, helping to prevent breakage and increase shine.
  • Plum-seed oil is rich in fatty acids, as well as vitamins A, C and E, which help strengthen and protect strands from heat usage and free radical damage.
  • Ginkgo biloba extract encourages an increase in blood flow, promoting hair health and shine.
  • Keratin protein increases hydration, brightness and softness of hair fibers, improving the state of both virgin and over-bleached hair.
  • Theories Amino Complex is made up of amino acids that help rebuild and strengthen hair by supplying nutrients and oxygen to hair follicles.
  • Protects color and keratin-treated hair
How To Use:
  • Apply liberally from mid-shaft to ends, condition then rinse. For best results, use with Helichrysum Nourishing Shampoo.
Theorie Helichrysum Nourishing Conditioner 800ml

Theorie Helichrysum Nourishing Conditioner 800ml

Brand: Theorie

Product Code: 905813

$40.50 $54.00
Helichrysum Extract Nourishes Dry, Brittle and Over-Processed Hair
The inherent benefits of pure helichrysum extract work powerfully in this exclusive Theorie Helichrysum Nourishing Conditioner formula that conditions, detangles and hydrates. Ideally suited to nourish dry, brittle tresses suffering from the effects of excessive heat, over-processing or environmental factors, this gentle but effective mixture deeply penetrates the hair shaft to deliver extreme moisture while leaving behind a magnificent shine.
Features:
  • Helichrysum extract provides antioxidant benefits, helping to protect hair from UVA and UVB radiation, which degrades the natural proteins that occur in hair, such as keratin.
  • Grape-seed oil is abundant in antioxidant vitamin E, which acts as a deep moisturizer for hair, helping to prevent breakage and increase shine.
  • Plum-seed oil is rich in fatty acids, as well as vitamins A, C and E, which help strengthen and protect strands from heat usage and free radical damage.
  • Ginkgo biloba extract encourages an increase in blood flow, promoting hair health and shine.
  • Keratin protein increases hydration, brightness and softness of hair fibers, improving the state of both virgin and over-bleached hair.
  • Theories Amino Complex is made up of amino acids that help rebuild and strengthen hair by supplying nutrients and oxygen to hair follicles.
  • Safe for normal, colour and keratin treated hair
How To Use:
  • To Use: Apply liberally from mid-shaft to ends, condition then rinse. For best results, use with Helichrysum Nourishing Shampoo.
Theorie Helichrysum Nourishing Hair Serum 100ml

Theorie Helichrysum Nourishing Hair Serum 100ml

Brand: Theorie

Product Code: 905815

$31.50 $42.00
Smoothness and Frizz Control for All Hair Types
Theorie Helichrysum Nourishing Hair Serum penetrates deeply into the hair follicle to restore moisture and impart brilliance to lacklustre hair. Apply to soften hair, strengthen brittleness and protect from heat and environmental stressors. Control for all hair types.
Features:
  • For all hair types, including coloured and chemically treated hair
  • Free from parabens and Propylene Glycol
  • Nourishment from Argan oil, helichrysum extract and keratin
  • Protects hair from heat styling
How To Use:
  • Apply a small drop into your palms and rub hands together and distribute evenly throughout damp or dry hair, starting at the ends. Style as usual. Add a few drops to Theorie Helichrysum Nourishing Conditioner for optimal effects.
Theorie Helichrysum Nourishing Hair Treatment Mask 193g

Theorie Helichrysum Nourishing Hair Treatment Mask 193g

Brand: Theorie

Product Code: 905814

$26.25 $35.00
Helichrysum Extract Nourishes Dry, Brittle and Over-Processed Hair
Theorie's most advanced nourishing and rejuvenation system, Helichrysum Nourishing Hair Mask, enhanced with hyaluronic acid and ginkgo biloba leaf extract, provides a comprehensive solution for dehydrated, fragile tresses. Uniquely designed to nurture hair follicles, this potent emollient deeply penetrates the hair shaft to vigorously restore moisture and remedy adverse effects caused by excessive heat, chemical damage and environmental factors. 193g
Features:
  • Free from parabens and Propylene Glycol
  • Helichrysum and gingko biloba leaf extracts
  • Safe for normal, colour and keratin treated hair
How To Use:
  • Liberally apply to clean, wet and detangled hair. For fine or oily types, apply to body of hair, avoiding roots or scalp.
  • For thick or dry types, apply all over. Leave on hair for 5-10 minutes, and then rinse with cold water.
  • For best results, use with Helichrysum Nourishing Shampoo.
Theorie Helichrysum Nourishing Shampoo 400ml

Theorie Helichrysum Nourishing Shampoo 400ml

Brand: Theorie

Product Code: 905810

$26.25 $35.00
Helichrysum Extract Nourishes Dry, Brittle and Over-Processed Hair
The Theorie Helichrysum Nourishing Shampoo is an exclusive Theorie formula infused with helichrysum extract to deeply penetrate the hair shaft, moisturise and restore. Ideally suited to nourish dry, brittle or over processed tresses, this gentle yet effective cleanser helps nurture follicles and protect hair. After first use, hair is strengthened, renewed and luxurious.
Benefits:
  • Helichrysum extract provides antioxidant benefits, helping to protect hair from UVA and UVB radiation, which degrades the natural proteins that occur in hair, such as keratin.
  • Grape-seed oil is abundant in antioxidant vitamin E, which acts as a deep moisturizer for hair, helping to prevent breakage and increase shine.
  • Plum-seed oil is rich in fatty acids, as well as vitamins A, C, and E, which help strengthen and protect strands from heat usage and free radical damage.
  • Ginkgo biloba extract encourages an increase in blood flow, promoting hair health and shine.
  • Keratin protein increases hydration, brightness, and softness of hair fibers, improving the state of both virgin and over-bleached hair.
  • Theories Amino Complex is made up of amino acids that help rebuild and strengthen hair by supplying nutrients and oxygen to hair follicles.
  • Protects color and keratin-treated hair
How To Use:
  • Apply liberally to wet hair, lather then rinse. For best results, use with Helichrysum Nourishing Conditioner.
Theorie Helichrysum Nourishing Shampoo 800ml

Theorie Helichrysum Nourishing Shampoo 800ml

Brand: Theorie

Product Code: 905812

$40.50 $54.00
Helichrysum Extract Nourishes Dry, Brittle and Over-Processed Hair
The Theorie Helichrysum Nourishing Shampoo is an exclusive Theorie formula infused with helichrysum extract to deeply penetrate the hair shaft, moisturise and restore. Ideally suited to nourish dry, brittle or over processed tresses, this gentle yet effective cleanser helps nurture follicles and protect hair. After first use, hair is strengthened, renewed and luxurious.
Benefits:
  • Helichrysum extract provides antioxidant benefits, helping to protect hair from UVA and UVB radiation, which degrades the natural proteins that occur in hair, such as keratin.
  • Grape-seed oil is abundant in antioxidant vitamin E, which acts as a deep moisturizer for hair, helping to prevent breakage and increase shine.
  • Plum-seed oil is rich in fatty acids, as well as vitamins A, C, and E, which help strengthen and protect strands from heat usage and free radical damage.
  • Ginkgo biloba extract encourages an increase in blood flow, promoting hair health and shine.
  • Keratin protein increases hydration, brightness, and softness of hair fibers, improving the state of both virgin and over-bleached hair.
  • Theories Amino Complex is made up of amino acids that help rebuild and strengthen hair by supplying nutrients and oxygen to hair follicles.
  • Protects color and keratin-treated hair
How To Use:
  • Apply liberally to wet hair, lather then rinse. For best results, use with Helichrysum Nourishing Conditioner.
Theorie Marula and Argan Conditioner 400ml

Theorie Marula and Argan Conditioner 400ml

Brand: Theorie

Product Code: 905898

$26.25 $35.00
Smoothing and Rejuvenating for Over-Processed Hair
Rejuvenate, smooth and moisturise hair with this dual-botanical conditioner powered by marula oil and argan oil. Theorie Marula and Argan Conditioner is a smoothing and rejuvenating conditioner, ideal for dehydrated, distressed and over-processed hair. Hair is enriched with nourishing argan, marula, sage and grapeseed oils. A specialised blend of antioxidants and moisturising fatty acids, as well as fortifying keratin, protects hair from future breakage and encourages brilliant shine.
Features:
  • Smoothing and rejuvenating conditioner
  • For distressed and over-processed hair
  • Restores shine and strength with a blend of antioxidants and fatty acids.
  • Infuses hair with nutrient-rich argan, marula, sage and grapeseed oils, as well as strengthening keratin protein
  • Contains Theorie proprietary Amino Complex
  • Protects colour and keratin-treated hair
  • Suitable for daily use
  • Not tested on animals
  • Professional salon formula
  • Pump bottle for convenience
  • 400ml
How To Use:
  • After shampooing with Theorie Argan and Marula Smoothing Shampoo, apply generously, leave in for 3 minutes, and then rinse thoroughly.
Theorie Marula and Argan Oil Smoothing Travel Pack

Theorie Marula and Argan Oil Smoothing Travel Pack

Brand: Theorie

Product Code: 905899

$9.00 $12.00
Smoothing and Rejuvenating for Over-Processed Hair
Rejuvenate, smooth and moisturise hair with this dual-botanical conditioner powered by marula oil and argan oil. Theorie Marula and Argan Travel Set is a smoothing and rejuvenating shampoo and conditioner, ideal for dehydrated, distressed and over-processed hair. Hair is enriched with nourishing argan, marula, sage and grapeseed oils. A specialised blend of antioxidants and moisturising fatty acids, as well as fortifying keratin, protects hair from future breakage and encourages brilliant shine.
How To Use:
  • After shampooing with Theorie Argan and Marula Smoothing Shampoo, apply the Conditioner generously, leave in for 3 minutes, and then rinse thoroughly.
Set Includes:
  • Theorie Marula And Argan Shampoo 90ml
  • Theorie Marula And Argan Conditioner 90ml
Theorie Marula and Argan Shampoo 400ml

Theorie Marula and Argan Shampoo 400ml

Brand: Theorie

Product Code: 905897

$26.25 $35.00
Smoothing and Rejuvenating for Over-Processed Hair
Rejuvenate, smooth and moisturise hair with this dual-botanical shampoo powered by marula oil and argan oil. Theorie Marula and Argan Shampoo is a smoothing and rejuvenating, sulphate-free shampoo, ideal for dehydrated, distressed and over-processed hair. Hair is enriched with nourishing argan, marula, sage and grapeseed oils. A specialised blend of antioxidants and moisturising fatty acids, as well as fortifying keratin, protects hair from future breakage and encourages brilliant shine.
Features:
  • Smoothing and rejuvenating sulphate-free shampoo
  • For distressed and over-processed hair
  • Restores shine and strength with a blend of antioxidants and fatty acids.
  • Infuses hair with nutrient-rich argan, marula, sage and grapeseed oils, as well as strengthening keratin protein
  • Contains Theorie proprietary Amino Complex
  • Protects colour and keratin-treated hair
  • Suitable for daily use
  • Not tested on animals
  • Professional salon formula
  • Pump bottle for convenience
  • 400ml
How To Use:
  • Apply generously and rinse thoroughly. Follow with Theorie Argan and Marula Smooth Conditioner. Suitable for daily use.
Theorie Marula Oil Gift Set

Theorie Marula Oil Gift Set

Brand: Theorie

Product Code: 299450

$69.00
Restore Radiance with the Power of Marula
Theorie Marula Oil hair care collection delicately cleanses impurities, excess oil and product build-up while rehabilitating hair with the reparative power of marula oil. Rich in nutrients, damage is healed and frizz is sealed with moisture to transform frizz into soft, smooth silk thats full of luminous life and style. Sulfate free.
Set Includes:
  • Theorie Marula Oil Shampoo 400ml
  • Theorie Marula Oil Conditioner 400ml
  • Theorie Marula Oil Hair Serum 60ml
Theorie Marula Oil Smoothing Hair Serum 60ml

Theorie Marula Oil Smoothing Hair Serum 60ml

Brand: Theorie

Product Code: 905846

$26.25 $35.00
Restore Shine & Heat Protection
Use better products, get better hair. That's our Theorie. Theorie Marula Oil Smoothing Hair Serum is a lightweight, fast-absorbing hair serum which seals the hair cuticle for a lustrous finish. Damage from heat styling and environmental stressors is halted without flattening hairstyles. Marula oil is nutrient-packed with moisturising fatty acids and nourishing antioxidants to hydrate and transform frizzy hair into smoothness. Subtle fragrance.
Features:
  • Infused with nutrient-rich marula oil
  • Hydrates and transforms frizzy into smooth
  • Marula oil is nutrient-rich to renew hair
  • Lightweight and fast-absorbing
  • Seals the hair cuticle for a satin finish
  • Halts damage from heat and environmental stressors
  • Subtly fragrant
  • No animal testing
  • 100% vegan
  • No parabens or phthalates
  • Size: 60ml
How To Use:
  • Apply to ends of damp or dry hair, dispersing lightly. Style as desired.
Theorie Marula Oil Transforming Conditioner 400ml

Theorie Marula Oil Transforming Conditioner 400ml

Brand: Theorie

Product Code: 905841

$26.25 $35.00
Transform Dry, Frizzy Hair Into Luminous Silk
Discover gloriously gorgeous, radiantly smooth hair with Theorie Marula Oil Transforming Conditioner. Impart extraordinary shine to dry, brittle strands creating smooth, silky hair while beautifying with the power of marula oil and sage, a plant rich in vitamins and antioxidants. Frizz is enveloped in glossy moisture to transform dry, frizzy hair into soft, smooth silk full of style.
Features:
  • Imparts extraordinary shine and smoothness
  • Sulphate-free
  • Contains argan oil,sage and marula oil,rich in antioxidants and vitamins
  • Nourishment for dry, frizzy and brittle hair
  • Leaves hair smooth, soft and silky
  • Safe for colour and keratin treated hair
  • Scent: fruity and floral melange of roses, pink carnation, awaking bergamot followed by rich notes of cedarwood and sandalwood.
Benefits:
  • Sage essential oil provides cleansing properties, as well as protects hair from harmful UV rays that cause oxidative stress (aka free radicals).
  • Nutrient-rich Marula, Argan, and grape-seed oils penetrate the hair shaft soothing and rejuvenating hair, strand by strand.
  • Keratin protein increases hydration, brightness, and softness of hair fibers, improving the state of both virgin and over-bleached hair.
  • Theories Amino Complex is made up of amino acids that help rebuild and strengthen hair by supplying nutrients and oxygen to hair follicles
How To Use:
  • After shampooing with Marula Oil Smoothing Shampoo, apply generously, leave in for 3 minutes, then rinse thoroughly. Use for co-washing when skipping shampoo.
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