Theorie
Whether your hair is normal, severely damaged or somewhere in between, Theorie's professional line of shampoos, conditioners, treatments and finishers boast the technology and ingredients to better reform, nourish, energise and revitalise.
Paraben Free, Phthalate Free, PEG Free. Safe for colour and Keratin treated hair.
Theorie collections:
Argan Oil Ultimate Reform: For severely damaged hair. With Moroccan argan oil, delivering richly hydrated hair with maximum shine.
Marula & Argan Oil Smoothing: For dry, damaged or over-processed hair. Nutrient-rich argan, moringa, grape-seed oils with antioxidant vitamin E, fatty acids, frankincense oil and keratin protein.
Helichrysum Nourishing: For dry, brittle or overprocessed hair. Blended with the nurturing essence of helichrysum to hydrate, strengthen and renew your hair.
Purple Sage Brightening: For brightening blonde and silver hair. Eliminate brassy tones for brighter, more vibrant highlights and blonde and silver hair colours.
Marula Oil Transforming: For all hair types. Rich in nutrients and the sumptuous power of marula oil, hair is enveloped in glossy moisture, the damage is repaired and frizz is transformed into luminous silk.
Charcoal Bamboo Detoxifying: For all hair types. Binchō-Tan Charcoal and Bamboo Extract absorb impurities while richly nourishing and releasing essential minerals into your hair.
...
Theorie Purple Sage Brightening Shampoo 400ml
- Neutralises brassy and yellow tones
- Leaves hair stronger and smoother
- Key ingredients: Sage extract, helichrysum extract, grapeseed oil and keratin
- Scent: ripe grapefruit and sweet orange notes merge with floral jasmine, energetic peppermint and grounding musk.
- Size: 400mL
- After shampooing with Purple Sage Brightening Shampoo, apply generously, leave in for 3 minutes, and then rinse thoroughly. Use for co-washing when skipping shampoo.
- For greatest colour, toning and conditioning results, use with Theorie Purple Sage Brightening Conditioner and adjust frequency of use based on discoloration level.
$28.00 $35.00
Theorie Purple Sage Brightening Conditioner 400ml
- Neutralises brassy and yellow tones
- Leaves hair stronger and smoother
- Key ingredients: Sage extract, helichrysum extract, grapeseed oil and keratin
- Scent: ripe grapefruit and sweet orange notes merge with floral jasmine, energetic peppermint and grounding musk.
- Size: 400mL
- After shampooing with Purple Sage Brightening Shampoo, apply generously, leave in for 3 minutes, and then rinse thoroughly. Use for co-washing when skipping shampoo.
- For the greatest colour toning and conditioning results use with Theorie Purple Sage Brightening Shampoo and adjust frequency of use based on discolouration level.
$28.00 $35.00
Theorie Marula Oil Transforming Shampoo 400ml
- Sage essential oil provides cleansing properties, as well as protects hair from harmful UV rays that cause oxidative stress (aka free radicals).
- Nutrient-rich Marula, Argan, and grape-seed oils penetrate the hair shaft soothing and rejuvenating hair, strand by strand.
- Keratin protein increases hydration, brightness, and softness of hair fibers, improving the state of both virgin and over-bleached hair.
- Theories Amino Complex is made up of amino acids that help rebuild and strengthen hair by supplying nutrients and oxygen to hair follicles.
- Protects color and keratin-treated hair
- Scent: fruity and floral melange of roses, pink carnation, awaking bergamot followed by rich notes of cedarwood and sandalwood.
- Apply generously and rinse thoroughly.
- Use daily and follow with Marula Oil Hydrating Conditioner.
$28.00 $35.00
Theorie Marula Oil Transforming Hair Mask 193g
- Revives damaged hair with antioxidants and vitamins
- Contains argan oil, sage and marula oil, rich in antioxidants and vitamins
- Ideal for dry, frizzy, brittle and over-processed hair
- Leaves hair luminously soft and silky
- Safe for colour and keratin treated hair
- Size: 193g
- Apply generously from mid shaft to ends. Leave for 5-10 minutes.
- For optimal results, apply medium heat. Repair, rinse and transform.
- For best results, use in conjunction with Theorie Marula Oil Transforming Shampoo, Theorie Marula Oil Hair Transforming Conditioner and Theorie Marula Oil Hair Transforming Hair Serum.
$28.00 $35.00
Theorie Marula Oil Transforming Conditioner 400ml
- Imparts extraordinary shine and smoothness
- Sulphate-free
- Contains argan oil,sage and marula oil,rich in antioxidants and vitamins
- Nourishment for dry, frizzy and brittle hair
- Leaves hair smooth, soft and silky
- Safe for colour and keratin treated hair
- Scent: fruity and floral melange of roses, pink carnation, awaking bergamot followed by rich notes of cedarwood and sandalwood.
- Sage essential oil provides cleansing properties, as well as protects hair from harmful UV rays that cause oxidative stress (aka free radicals).
- Nutrient-rich Marula, Argan, and grape-seed oils penetrate the hair shaft soothing and rejuvenating hair, strand by strand.
- Keratin protein increases hydration, brightness, and softness of hair fibers, improving the state of both virgin and over-bleached hair.
- Theories Amino Complex is made up of amino acids that help rebuild and strengthen hair by supplying nutrients and oxygen to hair follicles
- After shampooing with Marula Oil Smoothing Shampoo, apply generously, leave in for 3 minutes, then rinse thoroughly. Use for co-washing when skipping shampoo.
$28.00 $35.00
Theorie Helichrysum Nourishing Shampoo 400ml
- Helichrysum extract provides antioxidant benefits, helping to protect hair from UVA and UVB radiation, which degrades the natural proteins that occur in hair, such as keratin.
- Grape-seed oil is abundant in antioxidant vitamin E, which acts as a deep moisturizer for hair, helping to prevent breakage and increase shine.
- Plum-seed oil is rich in fatty acids, as well as vitamins A, C, and E, which help strengthen and protect strands from heat usage and free radical damage.
- Ginkgo biloba extract encourages an increase in blood flow, promoting hair health and shine.
- Keratin protein increases hydration, brightness, and softness of hair fibers, improving the state of both virgin and over-bleached hair.
- Theories Amino Complex is made up of amino acids that help rebuild and strengthen hair by supplying nutrients and oxygen to hair follicles.
- Protects color and keratin-treated hair
- Apply liberally to wet hair, lather then rinse. For best results, use with Helichrysum Nourishing Conditioner.
$28.00 $35.00
Theorie Helichrysum Nourishing Conditioner 400ml
- Helichrysum extract provides antioxidant benefits, helping to protect hair from UVA and UVB radiation, which degrades the natural proteins that occur in hair, such as keratin.
- Grape-seed oil is abundant in antioxidant vitamin E, which acts as a deep moisturizer for hair, helping to prevent breakage and increase shine.
- Plum-seed oil is rich in fatty acids, as well as vitamins A, C and E, which help strengthen and protect strands from heat usage and free radical damage.
- Ginkgo biloba extract encourages an increase in blood flow, promoting hair health and shine.
- Keratin protein increases hydration, brightness and softness of hair fibers, improving the state of both virgin and over-bleached hair.
- Theories Amino Complex is made up of amino acids that help rebuild and strengthen hair by supplying nutrients and oxygen to hair follicles.
- Protects color and keratin-treated hair
- Apply liberally from mid-shaft to ends, condition then rinse. For best results, use with Helichrysum Nourishing Shampoo.
$28.00 $35.00
Theorie Argan Oil Ultimate Reform Shampoo 400ml
Enhanced with frankincense and grapeseed oils, this exclusive blend works to reform and help restrain further decline while maximising shine. After the first use, hair is resilient and luminous.
- For severely damaged, unresponsive hair.
- Nourishes and revives dull, damaged hair including split ends, frizz and dryness
- Free of parabens
- Safe for colour and keratin treated hair
- Scent:Green Tea, Rhubarb, Jasmine and bergamot blend to become an extremely refreshing and relaxing fragrance.
- Sage essential oil provides cleansing properties, as well as protects hair from harmful UV rays that cause oxidative stress (aka free radicals).
- Nutrient-rich argan, marula, and grape-seed oils penetrate the hair shaft soothing and rejuvenating hair, strand by strand.
- Keratin protein increases hydration, brightness, and softness of hair fibers, improving the state of both virgin and over-bleached hair.
- Theories Amino Complex is made up of amino acids that help rebuild and strengthen hair by supplying nutrients and oxygen to hair follicles.
- Apply generously and rinse thoroughly. Use daily and follow with Argan Oil Resform Conditioner.
$28.00 $35.00
Theorie Argan Oil Ultimate Reform Conditioner 400ml
Ideally suited for severely damaged, unresponsive hair, this breakthrough formula, enhanced with frankincense and grapeseed oils reconstructs disrepair and helps restrain further decline.
- For severely damaged, unresponsive hair.
- Nourishes and revives dull, damaged hair including split ends, frizz and dryness
- Free of parabens
- Scent: Green Tea, Rhubarb, Jasmine and bergamot blend to become an extremely refreshing and relaxing fragrance.
- Sage essential oil provides cleansing properties, as well as protects hair from harmful UV rays that cause oxidative stress (aka free radicals).
- Nutrient-rich argan, marula, and grape-seed oils penetrate the hair shaft soothing and rejuvenating hair, strand by strand.
- Keratin protein increases hydration, brightness, and softness of hair fibers, improving the state of both virgin and over-bleached hair.
- Theories Amino Complex is made up of amino acids that help rebuild and strengthen hair by supplying nutrients and oxygen to hair follicles.
- After shampooing with Argan Oil Restoring Shampoo, apply generously, leave in for 3 minutes, then rinse thoroughly.
- Use for co-washing when skipping shampoo.
$28.00 $35.00
Theorie Argan Oil Finishing Hair Spray Extra Hold 350ml
- A weightless finishing spray that hydrates and moisturises
- Helps protect hair from damaging UV rays
- Safe for normal, colour-treated and keratin-treated hair
- No sodium lauryl sulfate or laureth sulfate
- No mineral oil, paraffin oil or petroleum products
- Hold 20-30cm from hair and spray. To create maximum volume, use in quick bursts while blow-drying. To build volume, spray between layers at base. For final hold, spray evenly over style.
$24.00 $30.00
Theorie Amber Rose Hydrating Conditioner 400ml
- Adds shine and eliminates tangles
- Intense hydration for all hair types
- Emollient properties increase absorption
- Formulated with Rose Extract, Sage Essential Oil and Keratin Protein
- Safe for Coloured and Keratin Treated Hair
- Not tested on animals
- Scent: a bloom-forward blend of floral superstars rose, jasmine and lily
- Size: 400ml
$28.00 $35.00
Theorie Tea Tree And Ginger Shampoo 400ml
- Invigorating shampoo for all hair types
- Stimulate and renew with tea tree oil and ginger root extract
- Strengthens and moisturises hair from root to tip with ginger root, grapeseed oil, keratin and gingko biloba
- Encourages shine and resilience
- Contains Theorie proprietary Amino Complex
- Protects colour and keratin-treated hair
- Suitable for daily use
- Not tested on animals
- Professional salon formula
- Pump bottle for convenience
- 400ml
- Apply generously and rinse thoroughly. Use daily and follow with Theorie Tea Tree and Ginger Invigorating Conditioner.
$28.00 $35.00
Theorie Tea Tree and Ginger Conditioner 400ml
- Invigorating conditioner for all hair types
- Stimulate and renew with tea tree oil and ginger root extract
- Strengthens and moisturises hair from root to tip with ginger root, grapeseed oil, keratin and gingko biloba
- Encourages shine and resilience
- Contains Theorie proprietary Amino Complex
- Protects colour and keratin-treated hair
- Suitable for daily use
- Not tested on animals
- Professional salon formula
- Pump bottle for convenience
- 400ml
- After shampooing with Theorie Tea Tree and Ginger Invigorating Shampoo, apply generously, leave in for 3 minutes, and then rinse thoroughly.
$28.00 $35.00
Theorie Purple Sage Brightening Travel Pack
- For blonde, silver and highlighted hair
- For natural or colour-treated hair
- Violet-toned colour repair formulas neutralise brassy hues
- Balances and tones with dual-botanical blend of sage and butterfly pea flower extract
- Contains stimulating gingko biloba leaf extract and moisturising grapeseed oil extract
- Nourishing amino complex rebuilds and strengthens
- Travel-sized
- For shampoo, apply generously and rinse thoroughly. For conditioner, apply generously, leave in for 3 minutes and then rinse thoroughly. Adjust frequency of use based on discolouration.
- 1 x 90ml Shampoo
- 1 x 90ml Conditioner
$9.60 $12.00
Theorie Pure Professional Smoothing Shampoo 400ml
- Sea Kelp Protein and Amino Acids strengthen and silken frizz
- Hibiscus Extract smooths split ends and adds shine
- Seaberry Extract softens and restores elasticity
- Marula Oil instantly hydrates into core, eliminates breakage
- Free of Sulphates, Parabens and Phthalates
- 400ml
$28.00 $35.00
Theorie Pure Professional Smoothing Conditioner 400ml
- Sea Kelp Protein and Amino Acids strengthen and silken frizz
- Hibiscus Extract smooths split ends and adds shine
- Seaberry Extract softens and restores elasticity
- Marula Oil instantly hydrates into core, eliminates breakage
- Free of Sulphates, Parabens and Phthalates
- 400ml
- Apply liberally from mid-shaft to ends. Rinse.
- For best results use with Smoothing Shampoo. For styling, finish with Pure Professional Glossing Serum.
$28.00 $35.00
Theorie Pure Professional Restoring Shampoo 400ml
- Renews life and luminosity in damaged, colour-treated hair
- Quinoa Protein and Amino Acids strengthen weak strands
- Sunflower Seed Extract softens and shields from damage
- Damson Plum Extract renews colour, reverses oxidative stress
- Camellia Oil reduces breakage, restores elasticity and shine
- Free of Parabens, Phthalates and other harsh additives
- 400ml
- Apply liberally to wet hair and induce lather. Rinse. For best results use with Restoring Conditioner. For severely damaged hair, use with Pure Professional Restoring Mask.
$28.00 $35.00
Theorie Pure Professional Restoring Mask 193g
- Quinoa Protein and Amino Acids strengthen weak strands
- Sunflower Seed Extract softens, shields from damage
- Damson Plum Extract renews color, reverses oxidative stress
- Camellia Oil reduces breakage, restores elasticity and shine
- Free of Parabens, Phthalates & Other Harsh Additives
- Safe for Color Treated Hair
- Apply generously from mid-shaft to ends. Leave on for 5-10 minutes, rinse. For best results use with Pure Professional Restoring Shampoo and Pure Professional Restoring Conditioner.
$32.00 $40.00
Theorie Pure Glossing Hair Serum 180ml
- Sea Kelp Protein strengthens strands strengthens strands
- Hibiscus Extract smoothes and hydrates
- Seaberry Extract renews elasticity
- Marula Oil revitalizes shine and softness
- Apply 1 to 3 pumps (depending on hair length and thickness) to damp or dry hair, dispersing evenly.
$41.60 $52.00
Theorie Marula Oil Smoothing Hair Serum 60ml
- Infused with nutrient-rich marula oil
- Hydrates and transforms frizzy into smooth
- Marula oil is nutrient-rich to renew hair
- Lightweight and fast-absorbing
- Seals the hair cuticle for a satin finish
- Halts damage from heat and environmental stressors
- Subtly fragrant
- No animal testing
- 100% vegan
- No parabens or phthalates
- Size: 60ml
- Apply to ends of damp or dry hair, dispersing lightly. Style as desired.
$28.00 $35.00
Theorie Marula and Argan Oil Smoothing Travel Pack
- After shampooing with Theorie Argan and Marula Smoothing Shampoo, apply the Conditioner generously, leave in for 3 minutes, and then rinse thoroughly.
- Theorie Marula And Argan Shampoo 90ml
- Theorie Marula And Argan Conditioner 90ml
$9.60 $12.00
Theorie Marula and Argan Oil Shampoo 400ml
- Smoothing and rejuvenating sulphate-free shampoo
- For distressed and over-processed hair
- Restores shine and strength with a blend of antioxidants and fatty acids.
- Infuses hair with nutrient-rich argan, marula, sage and grapeseed oils, as well as strengthening keratin protein
- Contains Theorie proprietary Amino Complex
- Protects colour and keratin-treated hair
- Suitable for daily use
- Not tested on animals
- Professional salon formula
- Pump bottle for convenience
- 400ml
- Apply generously and rinse thoroughly. Follow with Theorie Argan and Marula Smooth Conditioner. Suitable for daily use.
$28.00 $35.00
Theorie Marula and Argan Oil Conditioner 400ml
- Smoothing and rejuvenating conditioner
- For distressed and over-processed hair
- Restores shine and strength with a blend of antioxidants and fatty acids.
- Infuses hair with nutrient-rich argan, marula, sage and grapeseed oils, as well as strengthening keratin protein
- Contains Theorie proprietary Amino Complex
- Protects colour and keratin-treated hair
- Suitable for daily use
- Not tested on animals
- Professional salon formula
- Pump bottle for convenience
- 400ml
- After shampooing with Theorie Argan and Marula Smoothing Shampoo, apply generously, leave in for 3 minutes, and then rinse thoroughly.
$28.00 $35.00
Theorie Helichrysum Nourishing Hair Treatment Mask 193g
- Free from parabens and Propylene Glycol
- Helichrysum and gingko biloba leaf extracts
- Safe for normal, colour and keratin treated hair
- Liberally apply to clean, wet and detangled hair. For fine or oily types, apply to body of hair, avoiding roots or scalp.
- For thick or dry types, apply all over. Leave on hair for 5-10 minutes, and then rinse with cold water.
- For best results, use with Helichrysum Nourishing Shampoo.
$28.00 $35.00
Theorie Helichrysum Nourishing Hair Serum 100ml
- For all hair types, including coloured and chemically treated hair
- Free from parabens and Propylene Glycol
- Nourishment from Argan oil, helichrysum extract and keratin
- Protects hair from heat styling
- Apply a small drop into your palms and rub hands together and distribute evenly throughout damp or dry hair, starting at the ends. Style as usual. Add a few drops to Theorie Helichrysum Nourishing Conditioner for optimal effects.
$33.60 $42.00
Theorie Charcoal Bamboo Detoxifying Shampoo 400ml
- Granulated Charcoal absorbs impurities of hair
- Essence of Bamboo Extract nourishes and restores shine
- Keratin restores strength and vitality to damaged hair
- Ideal for all hair types
- Safe for coloured and keratin treated hair
- Sulphate and Paraben free
- Not tested on animals
- Size: 400ml
- Apply liberally to wet hair. Lather. Rinse. For best results, follow with Theorie Charcoal Bamboo Detoxifying Conditioner or Theorie Charcoal Bamboo Detoxifying Hair Mask.
$28.00 $35.00