12Reasons
Vegan, Paraben & Sulphate FREE. Not tested on animals.
The 12 most important reasons for exquisite hair: cleanse, detangle, colour protection, rich nourishment, anti-frizz, eliminate product build-up, deeply moisturise, add brilliant shine, smooth, nurture dry and damaged hair, improve manageability and won’t weigh hair down.
Check out the 12Reasons collections to discover which ones best suit you:
Argan Oil: provides moisture and smoothness to distressed hair.
Keratin: protects damaged hair with the power of Keratin.
Marula Oil: gentle marula oil helps tames frizz and transforms unmanageable hair.
Purple: banish unwanted yellow tones on grey, blonde and highlighted hair.
12Reasons The Absolute Finisher 150g
Keep Hair Locked and Loaded
Busy days leave no time for hair touch ups! Keep your hair locked in place anytime, anywhere with 12Reasons The Absolute Finisher. The finishing touch for any hairstyle, this hero product offers optimal humidity resistance, keeping your style intact. Micro-fine spray promotes versatile styling while ensuring a balanced, buildable application every time. Boasting a flexible, non-stick texture, it delivers maximum hold for lasting strength (minus the flaky residue).
Features:
- Versatile, lightweight finishing spray
- Long lasting, super strong hold
- Non-stick texture for a natural and flexible finish
- Weather proof with optimal humidity resistance
- Enriched with nourishing Coconut Oil and Hydrolysed Soy, Wheat and Corn Protein
- Suitable for all hair types
- Designed and formulated in Australia
- Vegan friendly and not tested on animals
- Size: 150g
How To Use:
- Shake 12Reasons The Absolute Finisher before use. Spray sparingly 20cm from hair. Use as a strong finishing spray.
$25.20 $28.00
12Reasons Purple Shampoo 400ml
The Blonde Metamorphosis
12 reasons to love your blonde, grey and highlighted hair. 12Reasons Purple Shampoo rids hair of unwanted yellow and brass tones, while boosting essential hydration and nourishment.
The transformational ability of 12Reasons: Cleanse, detangle, colour protection, rich nourishment, anti-frizz, eliminate product build-up, deeply moisturise, add brilliant shine, smooth, nurture dry and damaged hair, improve manageability and wont weigh hair down.
The transformational ability of 12Reasons: Cleanse, detangle, colour protection, rich nourishment, anti-frizz, eliminate product build-up, deeply moisturise, add brilliant shine, smooth, nurture dry and damaged hair, improve manageability and wont weigh hair down.
Features:
- Banishes unwanted yellow tones
- Ideal for grey, blonde and highlighted hair
- Rich nourishment and hydration
- Nurtures dry and damaged hair
- Paraben and sulphate free
- Designed and formulated in Australia
- Vegan friendly and not tested on animals
- Size: 400ml
How To Use:
- Apply 12Reasons Purple Shampoo to wet hair. Massage into a rich lather, then rinse.
- Follow with 12Reasons Purple Conditioner or a 12Reasons Hair Mask.
$26.10 $29.00
12Reasons Purple Conditioner 400ml
The Blonde Metamorphosis
12 reasons to love your blonde, grey and highlighted hair. 12Reasons Purple Conditioner rids hair of unwanted yellow and brass tones, while boosting essential hydration and detangling. The transformational ability of 12Reasons: Cleanse, detangle, colour protection, rich nourishment, anti-frizz, eliminate product build-up, deeply moisturise, add brilliant shine, smooth, nurture dry and damaged hair, improve manageability and wont weigh hair down.
Features:
- Banishes unwanted yellow tones
- Ideal for grey, blonde and highlighted hair
- Rich nourishment and hydration
- Nurtures dry and damaged hair
- Paraben and sulphate free
- Designed and formulated in Australia
- Vegan friendly and not tested on animals
- Size: 400ml
How To Use:
- Apply after using 12Reasons Purple Shampoo. Leave on for a few minutes. Rinse.
$26.10 $29.00
12Reasons Marula Oil Shampoo Travel 60ml
Tame Frizz, Cleanse and Smooth
Cleanse and smooth unruly hair with 12Reasons Marula Oil Shampoo! Restorative Marula Oil transforms unmanageable, frizzy hair into smooth and silky hair that looks and feels luxurious. Fruit and Seed Oils add softness and shine. Fly-aways are a thing of the past with 12Reasons Marula Oil hair care!
Experience the transformational ability of 12Reasons. Cleanse, detangle, colour protection, rich nourishment, anti-frizz, eliminate product build up, deeply moisturise, add brilliant shine, smooth, nurture dry and damaged hair, improve manageability and wont weigh hair down. 12Reasons for exquisite hair!
Experience the transformational ability of 12Reasons. Cleanse, detangle, colour protection, rich nourishment, anti-frizz, eliminate product build up, deeply moisturise, add brilliant shine, smooth, nurture dry and damaged hair, improve manageability and wont weigh hair down. 12Reasons for exquisite hair!
Features:
- Dry frizzy hair is smoothed and tamed
- Hydrating Marula Oil: controls frizz and fly-aways
- Argan Oil: restores and gently strengthens
- Fruit and Seed Oils: add softness and shine
- Colour safe
- Paraben and sulphate free
- Designed and formulated in Australia
- Vegan and not tested on animals
- Size: 60ml
How To Use:
- Apply shampoo to wet hair. Massage then rinse. Follow with 12Reasons Marula Oil Conditioner or 12Reasons Marula Oil Hair Treatment Mask.
$4.41 $4.90
12Reasons Marula Oil Shampoo 400ml
Tame Frizz, Cleanse and Smooth
Cleanse and smooth unruly hair with 12Reasons Marula Oil Shampoo! Restorative Marula Oil transforms unmanageable, frizzy hair into smooth and silky hair that looks and feels luxurious. Fruit and Seed Oils add softness and shine. Fly-aways are a thing of the past with 12Reasons Marula Oil hair care!
Experience the transformational ability of 12Reasons. Cleanse, detangle, colour protection, rich nourishment, anti-frizz, eliminate product build up, deeply moisturise, add brilliant shine, smooth, nurture dry and damaged hair, improve manageability and wont weigh hair down. 12Reasons for exquisite hair!
Experience the transformational ability of 12Reasons. Cleanse, detangle, colour protection, rich nourishment, anti-frizz, eliminate product build up, deeply moisturise, add brilliant shine, smooth, nurture dry and damaged hair, improve manageability and wont weigh hair down. 12Reasons for exquisite hair!
Features:
- Dry frizzy hair is smoothed and tamed
- Hydrating Marula Oil: controls frizz and fly-aways
- Argan Oil: restores and gently strengthens
- Fruit and Seed Oils: add softness and shine
- Colour safe
- Paraben and sulphate free
- Designed and formulated in Australia
- Vegan and not tested on animals
- Size: 400ml
How To Use:
- Apply shampoo to wet hair. Massage then rinse. Follow with 12Reasons Marula Oil Conditioner or 12Reasons Marula Oil Hair Treatment Mask.
$24.30 $27.00
12Reasons Marula Oil Hair Treatment Mask 250ml
Deeply Hydrate and Restore Unruly Hair
Deeply nourishing 12Reasons Marula Oil Hair Treatment Mask brings vital hydration to frizzy, unmanageable hair. Gentle Marula Oil smooths and hydrates dry hair whilst Fruit and Seed Oil bring added shine and softness. Transform unmanageable frizz into smooth, luxuriously silky hair!
Experience the transformational ability of 12Reasons. Cleanse, detangle, colour protection, rich nourishment, anti-frizz, eliminate product build up, deeply moisturise, add brilliant shine, smooth, nurture dry and damaged hair, improve manageability and wont weigh hair down. 12Reasons for exquisite hair!
Experience the transformational ability of 12Reasons. Cleanse, detangle, colour protection, rich nourishment, anti-frizz, eliminate product build up, deeply moisturise, add brilliant shine, smooth, nurture dry and damaged hair, improve manageability and wont weigh hair down. 12Reasons for exquisite hair!
Features:
- Dry frizzy hair is smoothed and tamed
- Hydrating Marula Oil: controls frizz and fly-aways
- Argan Oil: restores and gently strengthens
- Fruit and Seed Oils: add softness and shine
- Colour safe
- Paraben and sulphate free
- Designed and formulated in Australia
- Vegan and not tested on animals
- Size: 250ml
How To Use:
- Apply a generous amount of hair treatment mask to shampooed, damp hair. Let process for 7-10 minutes. Rinse. No heat is necessary. Apply 2-3 times weekly for manageable hair!
$27.00 $30.00
12Reasons Marula Oil Hair Serum 100ml
Transform and Smooth Frizzy Hair
12Reasons Marula Oil Serum adds brilliant shine to frizzy hair whilst smoothing fly-aways for a soft, sleek look. Gentle Marula Oil smooths and hydrates dry hair whilst Fruit and Seed Oil bring added shine and softness. Transform unmanageable frizz into smooth, luxuriously silky hair!
Experience the transformational ability of 12Reasons. Cleanse, detangle, colour protection, rich nourishment, anti-frizz, eliminate product build up, deeply moisturise, add brilliant shine, smooth, nurture dry and damaged hair, improve manageability and wont weigh hair down. 12Reasons for exquisite hair!
Experience the transformational ability of 12Reasons. Cleanse, detangle, colour protection, rich nourishment, anti-frizz, eliminate product build up, deeply moisturise, add brilliant shine, smooth, nurture dry and damaged hair, improve manageability and wont weigh hair down. 12Reasons for exquisite hair!
Features:
- Dry frizzy hair is smoothed and tamed
- Hydrating Marula Oil: controls frizz and fly-aways
- Argan Oil: restores and gently strengthens
- Fruit and Seed Oils: add softness and shine
- Colour safe
- Paraben and sulphate free
- Designed and formulated in Australia
- Vegan and not tested on animals
- Size: 100ml
How To Use:
- Dispense a small amount of serum, around the size of a 10c coin, onto the palm of your hand. Gentle rub hands together, then use both hands to apply to clean, damp, or dry hair. Use a comb for even distribution. Dry naturally or blow-dry.
$28.80 $32.00
12Reasons Marula Oil Conditioner 400ml
Banish Frizz with Marula Oil
Nourish dry hair and kick frizz to the kerb with 12Reasons Marula Oil Conditioner! Frizzy hair is deeply hydrated, leaving hair silky-smooth and feeling luxurious. Fruit and Seed Oil add softness and shine, taming unmanageable hair by intensely moisturising to smooth frizz.
Experience the transformational ability of 12Reasons. Cleanse, detangle, colour protection, rich nourishment, anti-frizz, eliminate product build up, deeply moisturise, add brilliant shine, smooth, nurture dry and damaged hair, improve manageability and wont weigh hair down. 12Reasons for exquisite hair!
Experience the transformational ability of 12Reasons. Cleanse, detangle, colour protection, rich nourishment, anti-frizz, eliminate product build up, deeply moisturise, add brilliant shine, smooth, nurture dry and damaged hair, improve manageability and wont weigh hair down. 12Reasons for exquisite hair!
Features:
- Dry frizzy hair is smoothed and tamed
- Hydrating Marula Oil: controls frizz and fly-aways
- Argan Oil: restores and gently strengthens
- Fruit and Seed Oils: add softness and shine
- Colour safe
- Paraben and sulphate free
- Designed and formulated in Australia
- Vegan and not tested on animals
- Size: 400ml
How To Use:
- Apply after 12Reasons Marula Oil Shampoo. Leave on for a few minutes then rinse.
$24.30 $27.00
12Reasons Keratin Shampoo 400ml
Cleanse, Restore and Strengthen Damaged Hair
Banish breakage! 12Reasons Keratin Shampoo gently cleanses and restores strength to damaged and over processed hair. Formulated with Hydrolysed Keratin which is rich in Amino Acids to protect and fortify damaged hair. Macadamia Oil brings softness and shine back to dull and damaged hair. Hair is brought back to gorgeous health in no time!
Experience the transformational ability of 12Reasons. Cleanse, detangle, colour protection, rich nourishment, anti-frizz, eliminate product build up, deeply moisturise, add brilliant shine, smooth, nurture dry and damaged hair, improve manageability and wont weigh hair down. 12Reasons for exquisite hair!
Experience the transformational ability of 12Reasons. Cleanse, detangle, colour protection, rich nourishment, anti-frizz, eliminate product build up, deeply moisturise, add brilliant shine, smooth, nurture dry and damaged hair, improve manageability and wont weigh hair down. 12Reasons for exquisite hair!
Features:
- Gently cleanses and adds strength to damaged hair
- Hydrolysed Keratin: contains Amino Acids to restore strength to each hair strand
- Macadamia Oil: adds softness and shine
- Hydrolysed Corn, Soy and Wheat Protein: nurtures dry, damaged hair and improves manageability
- Avocado Oil: helps hydrate dull, damaged hair
- Colour safe
- Paraben and sulphate free
- Designed and formulated in Australia
- Vegan and not tested on animals
- Size: 400ml
How To Use:
- Apply shampoo to wet hair. Massage then rinse. Follow with 12Reasons Keratin Conditioner or 12Reasons Keratin Hair Treatment Mask.
$24.30 $27.00
12Reasons Keratin Hair Treatment Mask 250ml
Restore Hairs Radiance with Keratin
Keratin Hair Treatment Mask helps to deeply restore and revitalise damaged and over processed hair to help prevent breakage. Formulated with Hydrolysed Keratin which is rich in Amino Acids to protect and fortify damaged hair. Macadamia Oil brings softness and shine back to dull and damaged hair. Hair is brought back to gorgeous health in no time!
Experience the transformational ability of 12Reasons. Cleanse, detangle, colour protection, rich nourishment, anti-frizz, eliminate product build up, deeply moisturise, add brilliant shine, smooth, nurture dry and damaged hair, improve manageability and wont weigh hair down. 12Reasons for exquisite hair!
Experience the transformational ability of 12Reasons. Cleanse, detangle, colour protection, rich nourishment, anti-frizz, eliminate product build up, deeply moisturise, add brilliant shine, smooth, nurture dry and damaged hair, improve manageability and wont weigh hair down. 12Reasons for exquisite hair!
Features:
- Intensely hydrating and strengthening for damaged hair
- Hydrolysed Keratin: contains Amino Acids to restore strength to each hair strand
- Macadamia Oil: adds softness and shine
- Avocado Oil: helps hydrates dull, damaged hair
- Hydrolysed Wheat, Soy and Corn Protein: nurtures dry, damaged hair and improves manageability
- Colour safe
- Paraben and sulphate free
- Designed and formulated in Australia
- Vegan and not tested on animals
- Size: 250ml
How To Use:
- Apply a generous amount of hair treatment to shampooed, damp hair.
- Let process for 7-10 minutes. Rinse.
- No heat is necessary.
- Apply 2-3 times weekly for hydrated hair!
$27.00 $30.00
12Reasons Keratin Hair Serum 100ml
Eliminate Frizz, Add Smoothness and Shine
12 Reasons Keratin Hair Serum smooths and adds shine to damaged and over processed hair to help prevent frizz. Formulated with Hydrolysed Keratin which is rich in Amino Acids to protect and fortify damaged hair. Macadamia Oil brings softness and shine back to dull and damaged hair. Hair is given gorgeous shine in no time!
Experience the transformational ability of 12Reasons. Cleanse, detangle, colour protection, rich nourishment, anti-frizz, eliminate product build up, deeply moisturise, add brilliant shine, smooth, nurture dry and damaged hair, improve manageability and wont weigh hair down. 12Reasons for exquisite hair!
Experience the transformational ability of 12Reasons. Cleanse, detangle, colour protection, rich nourishment, anti-frizz, eliminate product build up, deeply moisturise, add brilliant shine, smooth, nurture dry and damaged hair, improve manageability and wont weigh hair down. 12Reasons for exquisite hair!
Features:
- Protects from frizz and adds shine to dull, damaged hair
- Hydrolysed Keratin: contains Amino Acids to restore strength to each hair strand
- Macadamia Oil: adds softness and shine
- Avocado Oil: helps hydrates dull, damaged hair
- Hydrolysed Wheat, Soy and Corn Protein: nurtures dry, damaged hair and improves manageability
- Colour safe
- Paraben and sulphate free
- Designed and formulated in Australia
- Vegan and not tested on animals
- Size: 100ml
How To Use:
- Dispense a small amount of serum, around the size of a 10c coin, onto the palm of your hand. Gentle rub hands together, then use both hands to apply to clean, damp, or dry hair. Use a comb for even distribution. Dry naturally or blow-dry.
$28.80 $32.00
12Reasons Keratin Conditioner 400ml
Restore Radiance with the Power of Keratin
Restore strength to damaged, over processed hair and say bye-bye breakage! 12Reasons Keratin Conditioner is formulated with hydrolysed Keratin which is rich in Amino Acids to protect and fortify damaged hair. Macadamia Oil brings softness and shine back to dull and damaged hair. Hair is brought back to gorgeous health in no time!
Experience the transformational ability of 12Reasons. Cleanse, detangle, colour protection, rich nourishment, anti-frizz, eliminate product build up, deeply moisturise, add brilliant shine, smooth, nurture dry and damaged hair, improve manageability and wont weigh hair down. 12Reasons for exquisite hair!
Experience the transformational ability of 12Reasons. Cleanse, detangle, colour protection, rich nourishment, anti-frizz, eliminate product build up, deeply moisturise, add brilliant shine, smooth, nurture dry and damaged hair, improve manageability and wont weigh hair down. 12Reasons for exquisite hair!
Features:
- Hydrating and strengthening for damaged hair
- Hydrolysed Keratin: contains Amino Acids to restore strength to each hair strand
- Macadamia Oil: adds softness and shine
- Avocado Oil: helps hydrate dull, damaged hair
- Hydrolysed Corn, Soy and Wheat Protein: nurtures dry, damaged hair and improves manageability
- Colour safe
- Paraben and sulphate free
- Designed and formulated in Australia
- Vegan and not tested on animals
- Size: 400ml
How To Use:
- Apply after using 12Reasons shampoo. Leave on for a few minutes. Rinse.
$24.30 $27.00
12Reasons Creative Styling Cream 250ml
The Smooth Metamorphosis
The transformational styling ability of 12Reasons. Add definition with a soft, natural look and feel. 12Reasons Creative Styling Creme nourishes hair while controlling frizz and boosting volume, leaving hair styled to perfection. Hair is nurtured by 12Reasons to look and feel its absolute best, giving you 12 reasons to love your style every single day.
Features:
- Moisturises, conditions and creates volume
- Adds definition to all hair types
- Leaves hair smooth, shiny and easy to style
- Controls frizz for sleek, healthy looking hair
- Suitable for coloured hair
- Designed and formulated in Australia
- Vegan friendly and not tested on animals
- Size: 250ml
$25.20 $28.00
12Reasons Creative Curl Creme 236ml
The Curl Metamorphosis
The transformational curl ability of 12Reasons. Moisturise, condition, volumise and eliminate frizz for sleek, natural looking curls and waves. 12Reasons Creative Curl Creme provides nourishment for parched locks while amplifying curls and waves. Hair is nurtured by 12Reasons to look and feel its absolute best, giving you 12 reasons to love your curls every single day.
Features:
- Creates natural looking curls and waves
- Defines and conditions
- Controls frizz for smooth, glamorous curls
- Suitable for coloured hair
- Designed and formulated in Australia
- Vegan friendly and not tested on animals
- Size: 236ml
How To Use:
- Smooth through towel-dried hair to define, condition and defrizz. Apply slightly more product to dense areas. Style as desired.
$25.20 $28.00
12Reasons Argan Oil Shampoo 400ml
Gently Cleanse and Smooth Distressed Hair
Argan Oil Shampoo transforms dry, distressed hair with moisturising and smoothing Argan Oil. Hydrating Coconut and Avocado Oil bring extra moisture, leaving dry and lacklustre hair looking luminous. This gentle shampoo revives and restores without impacting colour, softly cleansing and very hydrating.
Cleanse, detangle, colour protection, rich nourishment, anti-frizz, eliminate product build up, deeply moisturise, add brilliant shine, smooth, nurture dry and damaged hair, improve manageability and wont weigh hair down. 12Reasons for exquisite hair!
Cleanse, detangle, colour protection, rich nourishment, anti-frizz, eliminate product build up, deeply moisturise, add brilliant shine, smooth, nurture dry and damaged hair, improve manageability and wont weigh hair down. 12Reasons for exquisite hair!
Features:
- Argan Oil: restores and gently strengthens
- Coconut and Avocado Oil: hydrates and detangles dry hair
- Macadamia Oil: deep conditioning benefits
- Adds shine and eliminates frizz
- Colour safe
- Paraben and sulphate free
- Designed and formulated in Australia
- Vegan and not tested on animals
- Size: 400ml.
How To Use:
- Apply shampoo to wet hair. Massage then rinse. Follow with 12Reasons Argan Oil Conditioner or 12Reasons Argan Oil Hair Treatment Mask.
$24.30 $27.00
12Reasons Argan Oil Shampoo 1L
Gently Cleanse and Smooth Distressed Hair
Argan Oil Shampoo transforms dry, distressed hair with moisturising and smoothing Argan Oil. Hydrating Coconut and Avocado Oil bring extra moisture, leaving dry and lacklustre hair looking luminous. This gentle shampoo revives and restores without impacting colour, softly cleansing and very hydrating.
Features:
- Argan Oil: restores and gently strengthens
- Coconut and Avocado Oil: hydrates and detangles dry hair
- Macadamia Oil: deep conditioning benefits
- Adds shine and eliminates frizz
- Colour safe
- Paraben and sulphate free
- Designed and formulated in Australia
- Vegan and not tested on animals
- Size: 1000ml
How To Use:
- Apply shampoo to wet hair. Massage then rinse. Follow with 12Reasons Argan Oil Conditioner or 12Reasons Argan Oil Hair Treatment Mask.
$53.10 $59.00
12Reasons Argan Oil Hair Treatment Mask 250ml
Total Hydration for Parched Hair
Deeply hydrate dry hair with 12Reasons Argan Oil Hair Treatment Mask! Nourishing Argan Oil is combined with rich Avocado and Coconut Oil to soften and moisturise dry and dull hair. Revitalising, moisturising and deeply conditioning, 12Reasons Argan Oil Hair Treatment Mask brings vital hydration back to dry hair. Lacklustre hair is transformed in just 10 minutes, becoming luminous and hydrated.
Experience the transformational ability of 12Reasons. Cleanse, detangle, colour protection, rich nourishment, anti-frizz, eliminate product build up, deeply moisturise, add brilliant shine, smooth, nurture dry and damaged hair, improve manageability and wont weigh hair down. 12Reasons for exquisite hair!
Experience the transformational ability of 12Reasons. Cleanse, detangle, colour protection, rich nourishment, anti-frizz, eliminate product build up, deeply moisturise, add brilliant shine, smooth, nurture dry and damaged hair, improve manageability and wont weigh hair down. 12Reasons for exquisite hair!
Features:
- Argan Oil: restores and gently strengthens
- Hydrolysed Corn, Soy and Wheat Protein: nurtures dry, damaged hair and improves manageability
- Adds shine and eliminates frizz
- Colour safe
- Paraben and sulphate free
- Designed and formulated in Australia
- Vegan and not tested on animals
- Size: 250ml
How To Use:
- Apply a generous amount of hair mask to shampooed, damp hair. Let process for 7-10 minutes. Rinse. No heat is necessary. Apply 2-3 times weekly for mega hydration!
$27.00 $30.00
12Reasons Argan Oil Hair Serum 100ml
Smooth Frizz, Nourish Hair and Add Brilliant Shine
12Reasons Argan Oil Hair Serum transforms dry, dull and frizzy hair, restoring moisture and shine, and eliminating frizz. Richly nourishing Argan Oil deeply hydrates dull hair, while Coconut and Avocado Oils add extra moisture for smoothness and shine. Dry, unmanageable hair will be left smooth and protected from humidity!
Experience the transformational ability of 12Reasons. Cleanse, detangle, colour protection, rich nourishment, anti-frizz, eliminate product build up, deeply moisturise, add brilliant shine, smooth, nurture dry and damaged hair, improve manageability and wont weigh hair down. 12Reasons for exquisite hair!
Experience the transformational ability of 12Reasons. Cleanse, detangle, colour protection, rich nourishment, anti-frizz, eliminate product build up, deeply moisturise, add brilliant shine, smooth, nurture dry and damaged hair, improve manageability and wont weigh hair down. 12Reasons for exquisite hair!
Features:
- Adds softness and dazzling shine to dull hair
- Dry and distressed hair is smoothed and protected from frizz
- Argan Oil: restores and gently strengthens
- Coconut and Avocado Oil: hydrates and detangles
- Colour safe
- Paraben and sulphate free
- Designed and formulated in Australia
- Vegan and not tested on animals
- Size: 100ml
How To Use:
- Dispense a small amount of serum, around the size of a 10c coin, onto the palm of your hand. Gentle rub hands together, then use both hands to apply to clean, damp, or dry hair. Use a comb for even distribution. Dry naturally or blow-dry.
$28.80 $32.00
12Reasons Argan Oil Conditioner 400ml
Deeply Hydrate Dry Hair
12Reasons Argan Oil Conditioner deeply conditions distressed hair with moisturising and smoothing Argan Oil. Hydrating Coconut and Avocado Oil bring extra moisture, leaving dry and lacklustre hair looking luminous. Moisturising and gently detangling, 12Reasons Argan Oil Conditioner brings vital hydration to dry hair without impacting colour.
Experience the transformational ability of 12Reasons. Cleanse, detangle, colour protection, rich nourishment, anti-frizz, eliminate product build up, deeply moisturise, add brilliant shine, smooth, nurture dry and damaged hair, improve manageability and wont weigh hair down. 12Reasons for exquisite hair!
Experience the transformational ability of 12Reasons. Cleanse, detangle, colour protection, rich nourishment, anti-frizz, eliminate product build up, deeply moisturise, add brilliant shine, smooth, nurture dry and damaged hair, improve manageability and wont weigh hair down. 12Reasons for exquisite hair!
Features:
- Argan Oil: restores and gently strengthens
- Coconut and Avocado Oil: hydrates and detangles dry hair
- Macadamia Oil: deep conditioning benefits
- Adds shine and eliminates frizz
- Colour safe
- Paraben and sulphate free
- Designed and formulated in Australia
- Vegan and not tested on animals
- Size: 400ml
How To Use:
- Apply after 12Reasons Argan Oil Shampoo. Leave on for a few minutes then rinse.
$24.30 $27.00
12Reasons The Absolute Volume Powder 12g
Va Va Volume
Looking to breathe new life into flat, lifeless hair? Create natural looking body and texture with 12Reasons The Absolute Volume Powder. Volumising agents work to transform your hair for a thicker, fuller and bouncier result. This dual-purpose powder provides the perfect grip and texture when used for braids and updos. Clear, translucent and mess-free, it easily targets the areas in need of an instant lift. Simply work in the powder and watch it absorb and initiate maximum volume.
Features:
- Lightweight powder
- Spray in at roots for instant lift
- Creates natural looking body, volume and texture
- Delivers fuller, bouncier hair without compromising movement
- Suitable for all hair types
- Designed and formulated in Australia
- Vegan friendly and not tested on animals
- Size: 12g
How To Use:
- Spray 1 to 2 pumps, 10cm from hair, focusing on roots. Work 12Reasons The Absolute Volume Powder through hair with fingers to style and volumise when in need of extra oomph.
$25.20 $28.00
12Reasons The Absolute Texturiser 145ml
Get A Grip
Have you been searching for the key to effortless beachy waves? Unlock the styling secrets with 12Reasons The Absolute Texturiser. Formulated with lightweight sea salt spray, it delivers the messy, lived-in looks you've been longing for with a simple spray and scrunch. Enjoy an instant ocean texture and matte grip (minus the sticky, crunchy finish). Boasting long lasting hold and luminous shine, The Absolute Texturiser is an essential for textured, tousled hair.
Features:
- Lightweight spray
- Creates long lasting texture and shine
- Enhances curls and waves
- Adds body and grit with a natural finish
- Infused with nourishing Coconut Oil and Hydrolysed Keratin.
- Suitable for all hair types (especially those looking for beachy volume)
- Designed and formulated in Australia
- Vegan friendly and not tested on animals
- Size: 145ml
How To Use:
- Shake 12Reasons The Absolute Texturiser before use. Spray on hair, working through with fingers to create instant texture and body.
$25.20 $28.00
12Reasons The Absolute Mousse 220g
Time To Build Your Best Body
Dreaming of bigger, bolder hair? Create the body and bounce of your dreams with 12Reasons The Absolute Mousse. Ideal for enhancing curls and boosting volume, this weightless feeling mousse takes your hair from limp to luxurious in minutes. The opulent, micro foam formula dispenses into a lush, velvety mousse for an even and efficient application. Soft to the touch, it boasts maximum hold and minimal crunch for long lasting wear that looks as natural as it feels.
Features:
- Lightweight feeling mousse
- Enhances curls while boosting body and volume.
- Long lasting, ultra-strong hold
- Natural feel and texture with flexible hold
- No product build-up, can be shampooed or brushed out easily
- Suitable for all hair types
- Designed and formulated in Australia
- Vegan friendly and not tested on animals
- Size: 220g
How To Use:
- Shake 12Reasons The Absolute Mousse well before use. Use on damp or dry hair. Apply a small amount to mid lengths and down to ends. Dry using a diffuser or air dry.
$25.20 $28.00
12Reasons The Absolute Dry Shampoo 132g
Ready to Revive?
When your hair is in need of resuscitation, look no further than 12Reasons The Absolute Dry Shampoo. Whether you're in between washes or in between workouts, you can enjoy an instant refresh - no water required! Delivering a dramatic cleanse, The Absolute Dry Shampoo absorbs excess oil and impurities, simultaneously boosting body and texture. Enriched with nourishing aloe vera and coconut and argan oils, it's an intensive revival designed to extend the life of your style!
Features:
- Lightweight spray
- Cleans and refreshes hair on the go
- Adds body and texture - the ultimate pick me up!
- Absorbs excess oil without residue or build up
- No water required
- Matte finish
- Enriched with nourishing Argan Oil, Coconut Oil and Aloe Vera
- Suitable for all hair types (especially those looking to reduce the frequency of washes)
- Designed and formulated in Australia
- Vegan friendly and not tested on animals
- Size: 132g
How To Use:
- Shake 12Reasons The Absolute Dry Shampoo before use. Spray on hair from 20cm targeting roots. After one minute, brush or work lightly into hair. No water required.
$25.20 $28.00
12Reasons The Absolute Curl Creme 300ml
The Queen of Curls
Are your curls in need of some TLC? When it comes to taming unruly curls, there's simply no better treat than 12Reasons The Absolute Curl Creme. A true all-rounder, this rich styling creme creates effortless curls and enviable waves while boosting volume and smoothing frizz. Infused with nourishing ingredients to deeply moisturise and condition, your curls will be left looking smoother and sleeker than ever.
Features:
- Rich styling cream for curls
- Enhances curls while boosting body and volume.
- Provides weightless definition and hold
- Smooths frizz and enhances shine for an instant pick me up
- Enriched with nourishing Coconut Oil and Hydrolysed Soy, Wheat and Corn Protein to moisturise and condition
- No product build-up, can be shampooed or brushed out easily
- Suitable for all hair types
- Designed and formulated in Australia
- Vegan friendly and not tested on animals
- Size: 300ml
How To Use:
- Distribute 12Reasons The Absolute Curl Cream over damp or wet hair. Apply slightly more product to dense areas and style as usual.
$25.20 $28.00
12Reasons Purple Shampoo 1L
Transform Blonde and Silver Hair
12Reasons Purple Shampoo 1L rids clients hair of unwanted yellow and brass tones, while boosting essential hydration and nourishment. The transformational ability of 12Reasons: Cleanse, detangle, colour protection, rich nourishment, anti-frizz, eliminate product build-up, deeply moisturise, add brilliant shine, smooth, nurture dry and damaged hair, improve manageability and wont weigh hair down.
Features:
- Banishes unwanted yellow tones
- Ideal for grey, blonde and highlighted hair
- Rich nourishment and hydration
- Nurtures dry and damaged hair
- Paraben and sulphate free
- Designed and formulated in Australia
- Vegan friendly and not tested on animals
- Size: 1 Litre
$53.10 $59.00
12Reasons Purple Conditioner 1L
Transform Blonde and Silver Hair
12Reasons Purple Conditioner 1L rids clients hair of unwanted yellow and brass tones, while boosting essential hydration and detangling. The transformational ability of 12Reasons: Cleanse, detangle, colour protection, rich nourishment, anti-frizz, eliminate product build-up, deeply moisturise, add brilliant shine, smooth, nurture dry and damaged hair, improve manageability and wont weigh hair down.
Features:
- Banishes unwanted yellow tones
- Ideal for grey, blonde and highlighted hair
- Rich nourishment and hydration
- Nurtures dry and damaged hair
- Paraben and sulphate free
- Designed and formulated in Australia
- Vegan friendly and not tested on animals
- Size: 1 Litre
$53.10 $59.00
12Reasons Marula Oil Shampoo 1L
Tame Frizz, Cleanse and Smooth
Cleanse and smooth unruly hair with 12Reasons Marula Oil Shampoo 1L! Restorative Marula Oil transforms unmanageable, frizzy hair into smooth and silky hair that looks and feels luxurious. Fruit and Seed Oils add softness and shine. Fly-aways are a thing of the past with 12Reasons Marula Oil hair care!
Experience the transformational ability of 12Reasons. Cleanse, detangle, colour protection, rich nourishment, anti-frizz, eliminate product build up, deeply moisturise, add brilliant shine, smooth, nurture dry and damaged hair, improve manageability and wont weigh hair down. 12Reasons for exquisite hair!
Experience the transformational ability of 12Reasons. Cleanse, detangle, colour protection, rich nourishment, anti-frizz, eliminate product build up, deeply moisturise, add brilliant shine, smooth, nurture dry and damaged hair, improve manageability and wont weigh hair down. 12Reasons for exquisite hair!
Features:
- Dry frizzy hair is smoothed and tamed
- Hydrating Marula Oil: controls frizz and fly-aways
- Argan Oil: restores and gently strengthens
- Fruit and Seed Oils: add softness and shine
- Colour safe
- Paraben and sulphate free
- Designed and formulated in Australia
- Vegan and not tested on animals
- Size: 1L
How To Use:
- Apply shampoo to wet hair. Massage then rinse. Follow with 12Reasons Marula Oil Conditioner or 12Reasons Marula Oil Hair Treatment Mask.
$53.10 $59.00
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