Use better products, get better hair. That's our Theorie. Theorie Argan Oil Restoring Hair Serum strengthens, shields and hydrates all hair types. Infused with nutrient-rich argan oil, rich in antioxidant vitamin E and fatty acids, to restore softness, strength and shine to damaged strands. This heat protectant serum is quickly and easily absorbed to lock in moisture. Hair is renewed from within, leaving long-lasting smoothness and shine. Frankincense essential oil also helps improve the condition of hair.

Improve overall hair condition with this lightweight leave-in serum.

Affinage Professional Luminous Drops is the ultimate treatment for shiny and silky hair. Containing Keratin Amino Acids and Linseed Oil for their nutritional and anti-inflammatory benefits, this versatile serum shields hair from environmental damage, stimulates growth, controls frizz and leaves hair nourished without looking oily. No hold.

12Reasons Marula Oil Serum adds brilliant shine to frizzy hair whilst smoothing fly-aways for a soft, sleek look. Gentle Marula Oil smooths and hydrates dry hair whilst Fruit and Seed Oil bring added shine and softness. Transform unmanageable frizz into smooth, luxuriously silky hair!

Experience the transformational ability of 12Reasons. Cleanse, detangle, colour protection, rich nourishment, anti-frizz, eliminate product build up, deeply moisturise, add brilliant shine, smooth, nurture dry and damaged hair, improve manageability and wont weigh hair down. 12Reasons for exquisite hair!

12 Reasons Keratin Hair Serum smooths and adds shine to damaged and over processed hair to help prevent frizz. Formulated with Hydrolysed Keratin which is rich in Amino Acids to protect and fortify damaged hair. Macadamia Oil brings softness and shine back to dull and damaged hair. Hair is given gorgeous shine in no time!

Experience the transformational ability of 12Reasons. Cleanse, detangle, colour protection, rich nourishment, anti-frizz, eliminate product build up, deeply moisturise, add brilliant shine, smooth, nurture dry and damaged hair, improve manageability and wont weigh hair down. 12Reasons for exquisite hair!

12Reasons Argan Oil Hair Serum transforms dry, dull and frizzy hair, restoring moisture and shine, and eliminating frizz. Richly nourishing Argan Oil deeply hydrates dull hair, while Coconut and Avocado Oils add extra moisture for smoothness and shine. Dry, unmanageable hair will be left smooth and protected from humidity!

Experience the transformational ability of 12Reasons. Cleanse, detangle, colour protection, rich nourishment, anti-frizz, eliminate product build up, deeply moisturise, add brilliant shine, smooth, nurture dry and damaged hair, improve manageability and wont weigh hair down. 12Reasons for exquisite hair!

Use better products, get better hair. That's our Theorie. Theorie Marula Oil Smoothing Hair Serum is a lightweight, fast-absorbing hair serum which seals the hair cuticle for a lustrous finish. Damage from heat styling and environmental stressors is halted without flattening hairstyles. Marula oil is nutrient-packed with moisturising fatty acids and nourishing antioxidants to hydrate and transform frizzy hair into smoothness. Subtle fragrance.

This premium hair oil is a magic potion that regenerates, strengthens and revitalizes the hair with a long-lasting silky and illuminating action. It helps in shaping and holding your style for longer. Caressing and silky, it is suitable for all hair types. Paraben free, celebrating vanilla and exotic notes.

Make your hair reflect light with TWO-WAY MIRROR. This lightweight, smoothing oil melts into hair leaving strands polished and lustrous without weighing them down.

Treat your hair to something special with the unique HH Simonsen styling oil, which combats frizz, adds immediate and intense shine and makes combing easier. The formula is enriched with argan and jojoba oils, leaving hair both smoother and healthier. Apply a drop or two to damp hair before hair drying and styling. Add another drop after styling for an even smoother finish. For all hair types.

Treat your hair to something special with the unique HH Simonsen styling oil, which combats frizz, adds immediate and intense shine and makes combing easier. The formula is enriched with argan and jojoba oils, leaving hair both smoother and healthier. Apply a drop or two to damp hair before hair drying and styling. Add another drop after styling for an even smoother finish. For all hair types.

The Glossing Spray from Fanola Wonder Nourishing is the spray that ensures that even the most dry and damaged hair gets a beautiful, healthy shine. This spray has an anti-static effect and is lightweight so that you can use it every day for a healthy, shiny look of your hair without frizz. This spray is also ideal to use as a serum on damp hair before styling the hair after washing.

Fanola Wonder Nourishing Split Ends Repair Elixir provides softness and brightness. Disciplining the hair making it silky and shiny. Ideal for eliminating frizz and split ends without weighing the hair down.

Fanola Vitamins Energy Lotion 150ml will be most suitable for fine and weakened hair. It purifies, fortifies, and protects the scalp, assisting its natural physiological balance. The lotion stimulates the scalp by reactivating the activity of the capillary bulb and promoting healthy hair growth. For best results, also use the other Fanola Wonder Energy products.


*To verify the effectiveness of Energy products, Fanola has carried out tests with the combined use of Shampoo and Lotion for 6 weeks with the result of 41% less hair loss after a 6-week treatment.

Fanola Fantouch Keep Me Bright Crystals are glossing crystals formulated with liquid crystals to care for and prevent split ends. Ideal for dry and highlighted hair, these crystals add shine and volume without weighing the hair down.

The precious Coconut Water gives the formula a particularly hydrating, brightening effect. Eliminates frizz, leaving the lengths and ends silky, without weighing the hair down. The perfect finishing touch for bright, soft-to-the-touch hair.

Echosline Keratin Veg Lamination Spray is an argan oil-based formula that boosts hair shine and softness, creating an extreme gloss effect. The spray also delivers vegan proteins deep into the hair, revitalizing damaged hair.

Active Ingredients: Vegan Keratin. It contains wheat and soy amino acids that work to increase hair strength, enhancing elasticity and helping to protect hair from salon processes.

>90% of natural origin ingredients*
>85% of biodegradability**

*Natural origin ingredients based on ISO 16128
**Quantity of biodegradable ingredients based on OECD 301 or alternative

Echosline Keratin Veg Fluid tames hair, giving it shine and a soft, silky feel. It has a filming action which helps to reduce split ends and control frizz. It also protects hair that has been treated with oxidizing agents.

Active Ingredients: Vegan Keratin. It contains wheat and soy amino acids that work to increase hair strength, enhancing elasticity and helping to protect hair from salon processes.

>90% of natural origin ingredients*
>85% of biodegradability**

*Natural origin ingredients based on ISO 16128
**Quantity of biodegradable ingredients based on OECD 301 or alternative

Echosline Hydrating Fluid is a brightening serum that prevents split ends by coating and sealing, leaving hair shiny and silky.

Active ingredients: PhytoCycle (Sourced from upcycled orange processing waste). Supplying Vitamin C and iron for hair health. This ingredient acts as a humidity protector, boosting hair hydration and enhancing manageability.

>90% of natural origin ingredients*
>85% of biodegradability**

*Natural origin ingredients based on ISO 16128
**Quantity of biodegradable ingredients based on OECD 301 or alternative

Echosline Energy System restores strength and beauty of healthy and constant growth to the hair, contributing to the overall well-being and balance of the scalp. Echosline Energy Lotion 125ml is particularly suitable for weak and fine hair, it purifies and revitalizes the scalp with an energizing and toning action thanks to its formula rich in Trace Elements, Herb Extracts and Plant Proteins. Used in conjunction with Energy Shampoo for maximum results.

>90% of natural origin ingredients*
>95% of biodegradable ingredients**

*Natural origin ingredients based on ISO 16128
**Quantity of biodegradable ingredients based on OECD 301 or alternative The efficacy of the product has been tested.

Echosline Discipline Serum maintains a shiny and disciplined effect for unruly, frizzy and rebellious hair. It is essential to protect hair from atmospheric and environmental agents and a few drops used daily, preserve the hair from the appearance of split, dry ends. Formulated with Linseed Oil and Argan Oil, it helps eliminate frizz, making hair soft and easy to comb.

Echosline Argan Fluid helps to add gloss and revitalize hair, making it shiny and lightweight, while also protecting hair from external factors.

Active Ingredient: Argan, Flax, and Soy. Together, they provide a triple benefit for hair, nourishing, hydrating, and strengthening it. This results in soft, shiny hair and promotes overall health and protection.

>90% of natural origin ingredients*
>85% of biodegradability**

*Natural origin ingredients based on ISO 16128
**Quantity of biodegradable ingredients based on OECD 301 or alternative

Its high time hair got the shine it deserves. Design.ME Gloss ME Cannabis Sativa Seed Oil Hair Serum is the perfect blend for perfectly shiny and silky soft hair. This unique formula of oils and proteins is rich in essential fatty acids and vitamins A, C and E to make hair stronger, fuller and shinier. With just the right amount of Cannabis Sativa Seed Oil, hair is left with increased manageability and hydration, protected from breakage. Say high to shine!

A lightweight, nourishing blend of natural oils and extracts that seal split ends and block frizz for a high-gloss, ultra-smooth, frizz-free finish. Smooths and shines frizzy and unruly hair while repelling humidity. Helps to prevent hair breakage during thermal styling. Protects and extends the life of hair colour with COLORLOKK COMPLEX.

Hydrate, strengthen and repair. Formulated with a super moisturising blend of coconut oil and quinoa seed extract, Beaver Coconut Oil and Quinoa Moisturising Hair Serum effectively repairs and moisturises frizzy, dry hair. The addition of coconut oil and quinoa seed extract helps repair, soften and revive. Hair is left shiny and smooth without a greasy feel.

Restore shine and strength to damaged hair with Beaver Argan Oil Damage Repair Treatment Serum. Simply apply to hair and leave in, no rinse required.

Infused with antioxidant-rich argan oil of Morocco helps to penetrate the hair shaft, hair is newly restored with strength, shine, softness and silkiness.

Argan Oil is made for damaged hair. It contains Omega 3, Omega 6, Vitamin E and essential fatty acids that help repair hair from frequent chemical treatments such as bleaching and colouring.

Argan oil is an age-old beauty secret that has been used to hydrate and soften the hair. With its high content of antioxidants, vitamins and nourishing fatty acids, it helps restore hairs elasticity and protect it from styling damage and breakage caused by free radicals.

Suitable for all hair types.

Aluram embraces powerfully plant-driven, modern and clean formulas, free from ingredients which are harmful to your hair and the environment.

Aluram Shine Serum is infused with the nourishment powerhouse of Marula Oil, packed with nourishing fatty acids, antioxidants and macro-nutrients. Instantly adds shine and eliminates frizz for all hair types.

Vegan, sulphate free, gluten free, paraben free, silicone free and colour safe.

Made with care in the USA.