12Reasons Argan Oil Conditioner deeply conditions distressed hair with moisturising and smoothing Argan Oil. Hydrating Coconut and Avocado Oil bring extra moisture, leaving dry and lacklustre hair looking luminous. Moisturising and gently detangling, 12Reasons Argan Oil Conditioner brings vital hydration to dry hair without impacting colour.

Experience the transformational ability of 12Reasons. Cleanse, detangle, colour protection, rich nourishment, anti-frizz, eliminate product build up, deeply moisturise, add brilliant shine, smooth, nurture dry and damaged hair, improve manageability and wont weigh hair down. 12Reasons for exquisite hair!

Oh, so heavenly curls! We love DESIGNME BOUNCE.ME Curl Balm, the unique curl balm delivering intense hydration and nourishment to prevent the dreaded frizzies. This leave-in conditioning cream is infused with nutrient-rich argan oil to nourish, condition, combat frizz and protect hair from heat damage. The result? Longer-lasting, bouncy curls with luscious shine. Sulphate-free, salt-free, paraben-free, gluten-free and cruelty-free.

Our nourishing detangler provides a protective shield against heat damage and primes curls for a perfect frizz-free finish. Use it to seal every strand, fight tangles, and make curls more manageable. Our high-performance Anti-Frizz Nano Technology with a protein derived from silk seals the cuticle to form a barrier that locks in moisture and locks out humidity. Natural oils (Grapeseed, Sweet Almond, Macadamia Nut, Coconut, Argan, and Safflower) nourish and moisturize curls, while a dedicated UV filter helps protect against damage from heat styling and environmental aggressors.

The result: defined, shiny, controlled curls-in any climate.

Our unique sulfate-free formula gently cleanses and helps curls look more defined, creating the perfect frizz-free foundation.

The unique sulfate-free formula keeps hair's cuticle sealed to lock nourishing moisture in, and frizz-causing humidity out. Our advanced blend of emollients (Shea Butter, Murumuru Butter) and Ceramides helps repair the cuticle and smooth its surface. Our high-performance Anti-Frizz Nano Technology with a protein derived from silk seals the cuticle to form a barrier against frizz. A dedicated UV filter helps protect against damage from environmental aggressors.

The result: defined, shiny, controlled curls-in any climate.

Featherlight Styling Cream defines curls and defends against frizz with ultra-light and pillow-soft hold. A special blend of lightweight humectants and natural oils (Meadowfoam Seed, Olive and Soybean) nourishes hair while flexible styling polymers weightlessly define curls. Anti-Frizz Nano Technology with Sericin, a protein derived from silk, seals the cuticle to form a barrier that locks in moisture and locks out humidity. A dedicated UV filter helps protect against damage from environmental aggressors.

The results: Soft, no-feel hold that wont weigh your hair down. Frizz-free, consistently defined curls that lastin any climate.

Meet the eco-friendly shine brush infused with coconut oil. WetBrush Go Green Shine Brush in Orange moisturises hair for up to 6000 strokes. The coconut oil infused cushion deeply conditions hair strands, smoothing the cuticle and locking in moisture.

Cruelty-free, synthetic boar bristles distribute natural oils, leaving hair shiny and smooth. Ultra-soft Wet Brush IntelliFlex bristles effortlessly detangle.

Equipped with ultra-soft Intelliflex bristles, it gently loosens knots and tangles, gliding effortlessly through the hair, causing 45% less breakage than ordinary brushes, and requiring 56% less effort. The handle has been manufactured from biodegradable plant starch which breaks down in landfill within 5 years.

*Do not use with a hair dryer, as heat may damage the bristles. Use the WetBrush Go Green Speed Dry instead.

WetBrush takes their award-winning Original Detangler and goes green!

The WetBrush Go Green Leaf Detangler in Pink is crafted with an innovative plant-based plastic, it showcases the renowned ultra-soft IntelliFlex bristles Wet Brush is famous for. These bristles gently bend and flex to effortlessly detangle knots. The distinctive monstera leaf design mimics the soothing touch of fingers on your scalp. Suitable for all hair types, wet or dry, it reduces damage by 45% and requires 55% less effort (when compared to a traditional styling brush). Elevate your hair routine for 100% happy, eco-conscious hair.

*Do not use with a hair dryer, as heat may damage the bristles. Use the WetBrush Go Green Speed Dry instead.

WetBrush takes their award-winning Original Detangler and goes green!

The WetBrush Go Green Leaf Detangler in Grey is crafted with an innovative plant-based plastic, it showcases the renowned ultra-soft IntelliFlex bristles Wet Brush is famous for. These bristles gently bend and flex to effortlessly detangle knots. The distinctive monstera leaf design mimics the soothing touch of fingers on your scalp. Suitable for all hair types, wet or dry, it reduces damage by 45% and requires 55% less effort (when compared to a traditional styling brush). Elevate your hair routine for 100% happy, eco-conscious hair.

*Do not use with a hair dryer, as heat may damage the bristles. Use the WetBrush Go Green Speed Dry instead.

WetBrush takes their award-winning Original Detangler and goes green!

The WetBrush Go Green Leaf Detangler in Lavender is crafted with an innovative plant-based plastic, it showcases the renowned ultra-soft IntelliFlex bristles Wet Brush is famous for. These bristles gently bend and flex to effortlessly detangle knots. The distinctive monstera leaf design mimics the soothing touch of fingers on your scalp. Suitable for all hair types, wet or dry, it reduces damage by 45% and requires 55% less effort (when compared to a traditional styling brush). Elevate your hair routine for 100% happy, eco-conscious hair.

*Do not use with a hair dryer, as heat may damage the bristles. Use the WetBrush Go Green Speed Dry instead.

Stimulate your hairs own style with invigorating Theorie Tea Tree and Ginger Shampoo. This nourishing shampoo delivers shine and resilience for all hair types. Hair is renewed with refreshing tea tree oil, mineral-rich ginger root, moisturising grapeseed oil, strengthening keratin and energising gingko biloba. Additionally, Theories proprietary Amino Complex infuses needed proteins and nutrients, which strengthen and help protect hair from roots to tips. Not tested on animals.

Stimulate your hairs own style with invigorating Theorie Tea Tree and Ginger Conditioner. This nourishing conditioner delivers shine and resilience for all hair types. Hair is renewed with refreshing tea tree oil, mineral-rich ginger root, moisturising grapeseed oil, strengthening keratin and energising gingko biloba. Additionally, Theories proprietary Amino Complex infuses needed proteins and nutrients, which strengthen and help protect hair from roots to tips. Not tested on animals.

Theorie Purple Sage Brightening Conditioner is professionally formulated to brighten and restore beautiful tones to blonde and silver hair. The exclusive formulation contains Keratin to seal pores and reverse damage. Grapeseed Oil and Helichrysum Extract revitalise hair texture, smooth away frizz and restore bounce and resilience. Blonde and silver hair is stronger, smoother and full of dazzling radiance.

Theorie Purple Sage Brightening Shampoo is professionally formulated to brighten and restore beautiful tones to blonde and silver hair. The exclusive formulation contains Keratin to seal pores and reverse damage. Grapeseed Oil and Helichrysum extract revitalise hair texture, smooth away frizz and restore bounce and resilience. Blonde and silver hair is stronger, smoother and full of dazzling radiance.

Discover gloriously gorgeous, radiantly smooth hair with Theorie Marula Oil Transforming Shampoo. Delicately cleanse impurities, excess oil and product build-up from the hair while beautifying with the power of marula oil and sage, a plant rich in vitamins and antioxidants. Frizz is sealed with moisture to transform dry, frizzy hair into soft, smooth silk full of style.

Rejuvenate, smooth and moisturise hair with this dual-botanical conditioner powered by marula oil and argan oil. Theorie Marula and Argan Travel Set is a smoothing and rejuvenating shampoo and conditioner, ideal for dehydrated, distressed and over-processed hair. Hair is enriched with nourishing argan, marula, sage and grapeseed oils. A specialised blend of antioxidants and moisturising fatty acids, as well as fortifying keratin, protects hair from future breakage and encourages brilliant shine.

Rejuvenate, smooth and moisturise hair with this dual-botanical shampoo powered by marula oil and argan oil. Theorie Marula and Argan Shampoo is a smoothing and rejuvenating, sulphate-free shampoo, ideal for dehydrated, distressed and over-processed hair. Hair is enriched with nourishing argan, marula, sage and grapeseed oils. A specialised blend of antioxidants and moisturising fatty acids, as well as fortifying keratin, protects hair from future breakage and encourages brilliant shine.

Rejuvenate, smooth and moisturise hair with this dual-botanical conditioner powered by marula oil and argan oil. Theorie Marula and Argan Conditioner is a smoothing and rejuvenating conditioner, ideal for dehydrated, distressed and over-processed hair. Hair is enriched with nourishing argan, marula, sage and grapeseed oils. A specialised blend of antioxidants and moisturising fatty acids, as well as fortifying keratin, protects hair from future breakage and encourages brilliant shine.

The inherent benefits of pure helichrysum extract work powerfully in this exclusive Theorie Helichrysum Nourishing Conditioner formula that conditions, detangles and hydrates. Ideally suited to nourish dry, brittle tresses suffering from the effects of excessive heat, over-processing or environmental factors, this gentle but effective mixture deeply penetrates the hair shaft to deliver extreme moisture while leaving behind a magnificent shine.

Renews and nourishes dry, brittle hair. Infused with helichrysum extract designed to deeply penetrate the hair shaft, moisturise and restore as well as deeply condition, detangle and hydrate.

Infuses hair with antioxidant vitamin E & fatty acids, restoring softness, strength & shine to damaged strands. Locks in moisture to rejuvenate hair within while it blocks external moisture.

Argan Oil Ultimate Reform Shampoo harnesses the true power of Argan oil, providing moisture and smoothness to distressed, lacklustre hair while delicately removing impurities.

Enhanced with frankincense and grapeseed oils, this exclusive blend works to reform and help restrain further decline while maximising shine. After the first use, hair is resilient and luminous.

Packed with nutrients, this enriching conditioner uses Theorie's advanced oxygen-infused technology to harness the true power of Argan Oil. Provides moisture that instantly penetrates deep down into the hair shaft, creating radiant shine and softness while strengthening your follicles. Embodied with an exclusive blend of natural Vitamin E, Omega 6, polyunsaturated fatty acids and silk proteins found within Argan Oil.

Hydrate and refresh hair with Theorie Amber Rose Hydrating Travel Pack. This irresistibly scented shampoo and conditioner are boosted by naturally antiseptic rose flower extract, vitamin-rich sage essential oil, strengthening keratin protein and moisturising hyaluronic acid. A bloom-forward duo powered by Theories proprietary amino complex, designed to replenish essential proteins and nutrients to strengthen and protect hair. Great for refreshing normal to dry hair, especially over-processed hair.

2 in 1 leave-in spray to cleanse, nourish and protect the scalp and hair from external factors, for daily use anti-thinning and anti-dandruff. It removes toxins and encourages the hair regrowth, keeping the scalp nourished and protected from pollutants.

For cleansing, detoxifying and stimulating the hair and scalp. It removes all the environmental residues and reinvigorates the hair. It contains Marine Bamboo, an algae that penetrates deep into the hair, repairing damage, rebuilding and nourishing with repeated application hair is reinforced and stronger.

For cleansing, detoxifying and stimulating the hair and scalp. It removes all the environmental residues and reinvigorates the hair. It contains Sea Keratin, an algae that has proven amazing results on chemically treated and coloured hair. It greatly reduces the damage and provides a repairing effect.

For hydrating, moisturizing and reinforcing the hair structure, while improving elasticity and maintaining the correct pH level. It contains Marine Bamboo, an algae that penetrates deep into the hair, repairing damage, rebuilding and nourishing with repeated application hair is reinforced and stronger.